New Airline Security Mechanisms – Tunnel of Truth

(TrendHunter.com) Although I am extremely sick of the obessesive airport security measures, I actually think this is a swell idea. Maybe the name ‘Tunnel of Truth’ makes it sound cool and geeky. The Transportation Security Administration is exploring a way to take advantage of people waiting in long airport lines by …

Pet Computer – MacQuarium Combines Geeky Love of Fish and Macs (GALLERY)

(TrendHunter.com) It’s like an aquarium screensaver but better– A MacQuarium is an aquarium that you can customize to fit inside your old MacIntosh computer shell–making a well designed (if dark) home for your goldfish and allowing you to still display the decorative (if useless) Mac exterior (some mac owners reall…

Trade Pubs to Bring Some Cash

Variety, Publishers Weekly and dozens of other trade publications are going up for sale as the publishing company Reed Elsevier looks to get out of the uncertain advertising market.

The company’s business information unit includes some relatively well-known titles (Broadcasting & Cable, Multichannel News, New Scientist) along with sector-specific publications (Custom Builder, Microprocessor Report, Home Textiles Today). Of the 400 publications, the most prominent is Variety, the Hollywood trade magazine.

Last year, the unit had revenue of $1.76 billion with an adjusted operating profit of $233 million. Most of the revenue came from advertising. The trade show business, Reed Exhibitions, will not be sold.

Analysts estimated that Reed Business Information would fetch at least $2 billion.

[via The New York Times]

Testosterone in a bottle – Jean Nouvel’s ‘Small Architecture’ for YSL

(TrendHunter.com) Okay, I may be the only one here with a dirty mind but I have to admit I did stifle a nicker at diva designer Jean Nouvel’s new rocket-shaped form for YSL L’Homme. It helps if you know the French architect’s work: maybe you’ve seen his monumental and unapologetically phallic ‘Torre Agbar’ tower in …

X-Ray Art – Paul Cocksedge Illuminates Wellcome Trust in London

(TrendHunter.com) Super scale neon veins and arteries illuminate a glazed office lobby in central London, flicking on and off to promote debate and awareness of the UK’s biggest Medical Charity, Wellcome Trust. London based Paul Cocksedge is the lighting designer behind the commission, which will be on show until No…

Ultra Compact Treadmill Folds Into 10 Inches – Evolve Foldaway Treadmill (GALLERY)

(TrendHunter.com) This incredible Evolve Foldaway Treadmill folds down to a height of just 10-inches, so you can easily store under the bed or behind the door. The space-saving treadmill is designed for brisk walking or light jogging in small spaces. And with its high-performance yet quiet motor, you won’t disturb yo…

Naked Street Portrait – Selfridges Gets Naughty To Promote Stripped

Naughty marketing is one of the most tried and true ways of getting attention, but it’s still rare to see full on nudity in a public place. Selfridges in London had a model pose nude in their window during rush hour, wearing nothing but a shawl as she posed for a painting by Jacques le Trompet,.

H…

Naked Street Portrait – Selfridges Gets Naughty To Promote Stripped (GALLERY)

(TrendHunter.com) Naughty marketing is one of the most tried and true ways of getting attention, but it’s still rare to see full on nudity in a public place. Selfridges in London had a model pose nude in their window during rush hour, wearing nothing but a shawl as she posed for a painting by Jacques le Trompet,.

H…

Humongous Displays – Paramount Parabolic Multi-Monitor Display (GALLERY)

(TrendHunter.com) We all drooled over the Alienware curved monster display at the CES 2008. Now we have Humanscale’s Paramount Parabolic Multi-Monitor Display. It lets you attach anywhere from two to eight screens onto its unfolding monitor arm. All the screens are curved at an angle toward you for additional comfort…

Undulating Nudes Become Spiraling Galaxy – The Calling by Chris Boyd (VIDEO)

(TrendHunter.com) The Calling is profound and stirring and cuts into our preconceptions of origin and evolution, not only of ourselves, the human creature, but from the inaugural onset of time itself, the planet.

The imagery used on the single channel video by artist Chris Boyd is sensual and emotive. It imbues a s…

Flavor Shaker Salad Tossers – S Set Condiment (GALLERY)

(TrendHunter.com) My mom always told me to restrain from flavoring my salad and adding condiments till the last minute, in order to keep it fresh and preserve the nutritional values of the greens. She’s a doctor, so I couldn’t argue. Now, designer Enoc Armengol has come up with a product that will help you flavor and…

Toyota “Corolla the X” microsite

Corolla the X

While the Toyota Corolla Superbowl ad received a fair bit of praise, I wasn’t entirely satisfied. Fortunately, I stumbled upon the new microsite for the car, dubbed “Corolla the X,” complete with an impressively elaborate crest. The site is a fairly bold yet unobtrusive mix of animation, audio, video, and games, managing to do a fairly impressive job at showcasing the features of the Corolla with some humor and without the usual buy-this-car spiel. The site even makes me appreciate the superbowl spot slightly more. My only big question (and maybe slight hesitation) is whether or not “Corolla the X” can really work. The Toyota Corolla has never been in the upper echelon of the automotive world. Can its image reflect it effectively? Will it be able to persuade buyers? Then again, it IS the Corolla… not exactly an unknown in the field.

A School bus on Skis – The Windsled (GALLERY)

(TrendHunter.com) I wish I had such a cool school bus when I was young. The Windsled ‘bus’ carries school children of La Pointe, a remote village on an ice-locked island off the tip of mainland Wisconsin, to classes several weeks each year, with an operating cost of over $20,000 annually.

The windsled was built by …

Protect Your Wrist, Tantalize Your Tummy – PC Breakfast Wrist Rests (GALLERY)

(TrendHunter.com) As someone who works and plays on the computer, I am starting to feel the effects of RSI (Repetitive Strain Injury) in my wrists. The Breakfast Themed Wrist Rest Set aims to ease the wrist’s strain and pain while sending ‘i want greasy breakfast’ signals to your brain. The set comes with a ‘plate’ m…

RATP: Frog

RATP: Frog

France vs England
The Revenge
RATP the official supplier of the french rugby team.

Advertising Agency: Euro RSCG C&O, France
Creative Directors: Olivier Moulierac, Jerome Galinha
Art Director / Copywriter: Luc Braquet
Published: February 2008

Reigniting The Brand – Justin Timberlake Bringing Givenchy Back (VIDEO)

(TrendHunter.com) Givenchy is set on revitalizing their men fragrance line and connecting with the young generation by recruiting Justin Timberlake as the face of an all-new men’s fragrance that will debut this fall. The launch comes after a four years absense in the market since ‘Very Irresistible for Men’ was relea…

From Waste to Want – Autumn Cast-off Collection From Somewhere (GALLERY)

(TrendHunter.com) UK fashion label FROM SOMEWHERE was started by Orsola de Castro in 1997 as a collection of one-off designs in high quality, found and recycled materials, using off cuts, pre-consumer surplus and damaged fabrics. With fine detailing, and luxury materials, the cut and paste creations are bespoke, qua…

Calling Couture – Hulger’s Ltd Ed Phones: Shibuya, Dashiell, Ziricote (GALLERY)

(TrendHunter.com) After the success of the iconic plastic P*Phone, Hulger is releasing a series of limited edition designs in collaboration with other designers. From the bejeweled Shibuya (its over the top but I want one) to soft luxurious calfskin (the Dashiell was created with luxury craftsman Bill Amberg) to exo…

Never Miss a Call or Forget Your Phone – BluAlert Vibrating Bluetooth Wristband (GALLERY)

(TrendHunter.com) This actually might be a pretty useful gadget. I often miss calls and messages when I am listening to music on my iPod or when my phone is on vibration mode inside my baggy pants. I also have forgotten my phone behind on a few occasions. The self-explaining BluAlert Vibrating Bluetooth Wristband mak…

Evolving House Design – Add & Subtract Live-In Modules As Required (GALLERY)

(TrendHunter.com) Designers Andrea Fino and Samanta Snidaro of the Italian Sand & Birch Design Studio have created the OFT house to answer the varying demands of modern lifestyles; the OFT design system is based around a fixed core base that can have live-in modules added to it as your requirements change with time -…