LONDON – Clark McKay & Walpole has won a brief from the Department of Health to produce a direct marketing campaign to spread awareness of the dangers of binge drinking.
Ofcom has published research showing nearly 20 per cent of UK adults use social networking sites, as the Government unveils plans to use social media to improve its communication with the general public.
LONDON – Breast Cancer Care have teamed up with Premier Rugby to run a charity partnership across all six Guinness Premiership rugby games on the weekend of 18-20 April.
When completed, this exhibition complex, designed by Thompson, Ventulet, Stainback and Associates, will be the largest in China. Located near the capital airport, and drawing on traditional elements like gates and gardens, the complex is linked to the river and the green belt. It includes 16 individ…
LONDON – Teletext is looking to appoint a digital marketing agency as part of a wide-ranging strategy to expand its online presence.
(TrendHunter.com) Google launched the “omega testing” of AdSense for Conversations. This new technology would allow users to make money from contextual ads that belong with the conversation in which you are currently engaged. The “unobtrusive” screen you wear above your head would work to teleport you to the place th…
Copywriter: Will Edwards
Art Director: Chris McMullen
Director: Tony Potts
Editor: Joe Morris
Sound: Andrew Stevenson
Aired: April 1st 2008
Move over “Mad Men.”
There’s a new advertising agency-based TV show in town.
Variety and Gods of Advertising are both reporting that “Truth In Advertising,” a show set in Chicago and written by former Leo Burnett employees, has been greenlighted by TNT.
Steffan Postaer says, “A few years ago, one of my best friends, John Coveny left Leo Burnett -not happily I might add- to join one of his best friends, Hunt Baldwin in pursuit of a career as screenwriter in Los Angeles.
By their own admission, they were running on vapors when the proverbial big break came.”
TNT has ordered 13 episodes. Coveny and Baldwin are the head writers for the series and they are producing, as well.
LONDON – News Corporation is to launch the US edition of The Wall Street Journal in the UK.
Just what is it about guys and bras? It’s like the subject comes up and we’re all in high school all over again, snapping the bra of the cute girl sitting next to us in social studies.
(TrendHunter.com) POIfriend.com is a GPS tagging community based in Toronto, Canada, that aims to connect people based on interest and location.
“Most users agree that many standard POIs pre-loaded on your GPS device are either out-of-date, incorrect, missing, and not personally relevant,” the site says.
POIfriend…
(TrendHunter.com) Didn’t Glade do this already? Oh sorry…these are “outdoor candles”. Well if they’re for the outdoors, why are they not 100% water proof? After a night of drinking outside I don’t want to have to remember to bring these in. Because if I do forget, there goes my $90.
These LED candles may be good f…
Joyce King Thomas, the chief creative officer at McCann Erickson Worldwide’s flagship agency in New York had humble beginnings in this business–an encouraging fact for those who didn’t go from Portfolio Center straight to Wieden + Kennedy.
According to Career Journal:
First Post-College Job: I was offered two. One was working for Caterpillar as a brochure writer. I did not want to move to Peoria. The other was for a recruitment advertising agency in St. Louis called Worldwide Advertising, writing help-wanted ads. The job was fairly menial in some ways. I’d have to take dictation of a help-wanted ad on the phone and then rewrite it. I also wrote the brochures and whatever other materials human resources used for recruitment. I did that for nine months.
Career Path: When I arrived (at Wells in New York in 1982), I was at the bottom of the barrel. They’d been forced to hire me by someone really senior in Dallas who had moved to New York and was running the office. But he wasn’t running the creative department, and I had to be accepted by the creative department. Someone did try to get rid of me, but I managed to not let that happen.
(TrendHunter.com) The Rainbow Maker gives you all the joy of one of nature’s most beautiful miracles, but without the rain! It’s the modern day version of the prisms you played with him school. All you need is a bit of sunshine to stimulate the gadget’s solar panel, and the motor that twists the Swarovski Crystal ben…
Agency: 10 Advertising, Belgium
Accounts: Christoph Vandewiele, Barbele Walraet
Copywriter: Olaf Meuleman
Art Director: Olaf Meuleman
Retouching: KayDesign
Media: POS
Published: March 2008
Agency: 10 Advertising, Belgium
Accounts: Christoph Vandewiele, Barbele Walraet
Copywriter: Olaf Meuleman
Art Director: Olaf Meuleman
Retouching: KayDesign
Media: POS
Published: March 2008
If there’s one trend that’s been sweeping promo and ad land over the last year or so it’s in-camera extravaganzas, and no-one does them better than Colonel Blimp/Blink director Dougal Wilson, who’s latest for Alison Goldfrapp, “Happiness” is a glorious hop, skip and jump… well alright, more of a j…
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Aired: April 2008
Short rationale: April Fool’s Day tactical ad
(TrendHunter.com) When completed, this exhibition complex, designed by Thompson, Ventulet, Stainback and Associates, will be the largest in China. Located near the capital airport, and drawing on traditional elements like gates and gardens, the complex is linked to the river and the green belt. It includes 16 individ…
Judging by this ad from Australia, Target believes pregnant women will appreciate the suggestion that it takes heavy machinery to lift their suddenly giant boobs. I think that’s a little insensitive, but what do I know? I’m one of the few Davids writing for this site who doesn’t wear a bra (how does it feel, Gianatasio?). But I did show this ad to an actual live woman, who said, “Those are not maternity boobs,†then questioned how safe the crane operators were, given the situation. I’m not so worried about them; they have a union. But the patience of that giant woman they’re working on shouldn’t go unheralded. Via Ads of the World.
—Posted by David Kiefaber
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
