Ron Stilanovich Gets Scrappy for Easton Sports

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Omelet has put together some new work for Easton Sports that consists of a series of videos featuring career minor leaguer Ron Stilanovich

Holistic Swamp Medicines – Alligator Blood Antibiotics (GALLERY)

(TrendHunter.com) Ooh, I don’t like alligators, but if they can save my life, I’ll have to be nice to the critters. Researchers at McNeese State University in Louisiana have found that proteins in alligator blood may provide new antibiotics for the treatment of diabetic ulcers, severe burns and antibiotic resistant “…

Luxury Cuff Watches – Breguet Les Plumes

(TrendHunter.com) Baselworld 2008 is the place for Breguet to unwrap a modest *cough* example of their exquisite craftsmanship. This is the Les Plumes watch made of 18 carat white gold. There are rubies and 1200 diamonds. 18k gold dial with pearl overlay and the signature Breguet Arabic numerals finish off this dist…

$2.72 Million Camels – Dubai Prince Splurges on a Dry Hump (VIDEO)

(TrendHunter.com) Sheikh Hamdan bin Mohammed bin Rashed al-Maktoum, crown prince of the United Arab Emirates of Dubai, purchased the female camel for 10 million dirhams (2.72 million dollars) at a camel beauty pageant in the UAE capital of Abu Dhabi.

When you are a crown prince and can have any camel in the world, …

PubMatic Launches Online Ad Network Pricing Service

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Want to know what other advertisers are paying to advertise on websites? As a publisher, want to know how to competitively price your ads?

Audi sponsors Bear Grylls Channel 4 programme

LONDON – Audi Q7 is sponsoring the second series of Bear Grylls Born Survivor on Channel 4, in the first broadcast sponsorship deal featuring the marque.

Mashed Potatoes in Cones – Aunt Bessie’s Mash Van

(TrendHunter.com) Aunt Bessies, a UK food company, has launched “mash and a banger” in a cone as an all-weather alternative to ice cream.

It may look like a 99 Flake from afar, but it’s just the latest sign of the British adapting eating habits due to increasingly rainy miserable summers. Aunt Bessie’s is breath…

Mobile Music Identifiers – Shazam

(TrendHunter.com) I have addicted to Shazam which is one of those rare text services that works BRILLIANTLY.

Basically you text 2580 and hold the phone to the speakers for 15 seconds. You then get a text saying what the tune it is within one minute.. The service is amazing as it really does work and pick up the most…

BMW preps ramp to launch car to America

Bmwramp BMW has come up with an ambitious faux documentary for the 2009 BMW 1-Series that involves the construction, in the imaginary town of Oberpfaffelbachen, Germany, of a giant ramp that’s intended to literally launch the vehicle across the Atlantic Ocean to the U.S. (all the way to San Francisco, in fact). Lots of guys with giant teeth seem to have worked on the project, which was filmed by (faux) documentarian Jeff Schultz. The U.S. government would shoot the car out of the sky and ask question later, but that’s a separate issue. Jalopnik has posted the video here in three parts. It clocks in at some 35 minutes, which is about 34 minutes and 15 seconds longer than our favorite faux-construction viral.

—Posted by Tim Nudd

Chocolate Sexy – Axe Dark Temptation Ads Have Gone Guerrilla in the Streets (VIDEO)

(TrendHunter.com) A couple of months ago Axe released a funny ad for its Axe Dark Temptation. In the TV ad, once the guy sprays himself with Axe Dark Temptation he turns into a chocolate man that the girls just can not resist. They kiss, lick, bite and touch him everywhere he goes.

Now, Axe has unleashed a unique c…

John Minnec becomes Euro RSCG Chicago director

John Minnec, the former president of DraftFCB London, has joined Euro RSCG Chicago as its executive director.

Buying Ads On Yelp Is The Thing To Do

Sarah Lacy, the BusinessWeek writer who caused a melee at South By last month, turns her attention from Facebook to Yelp for the moment.

Yelp’s real Web 2.0 bragging right is its business model. Unlike many companies in its peer group, Yelp provides a compelling advertising platform. People go there intending to make a transaction—say, find a Thai restaurant in New York or an accountant in San Francisco. And it’s always easier to sell ads to someone when you know what they want. Even on a search engine like Google, people are only looking to transact part of the time. Often, they go to get information. And on a social network such as Facebook, people aren’t looking to transact at all; they’re just there to connect with friends.

I like how Lacy breaks that down. Web-based business models are all clamoring for ad dollars, but how many of them have asked the hard questions of themselves? Like, “Will our users click banner ads?”

Global Radio cuts jobs as it raises networked content at Heart and Galaxy

LONDON – Global Radio is to cut 12 jobs as a result of increasing its networked programming across its Heart and Galaxy stations from April 28.

Mattel launches official online Scrabble to rival Scrabulous

LONDON – Game company Mattel has launched an official Scrabble application on social networking site Facebook to rival Scrabulous, the popular unauthorised version that has been attracting more than 600,000 players daily.

Product Teasers – LG Black Label Has Glass, Carbon Fiber and Mystique (GALLERY)

(TrendHunter.com) Nothing else is known at this point, but LG is teasing with us with the releasing an image capturing what’s to be the next model in its Black Label line. The details are few, but it appears to be a lithe slider, slim and dark with a case made of nearly indestructible carbon fiber and a glass touchsc…

Listening Skills New Requirement For Brands

According to Adweek, Chrysler is intorducing a new customer-centric corporate tagline: “If you can dream it, we can build it.”

The campaign addresses topics, such as quality, fuel economy and safety. One print ad asks, “What exactly are the qualities of quality?” and features a lengthy essay on the topic that talks about “putting the customer back in charge.” The new tagline appears at the end.

“[The campaign] is part of Chrysler’s effort to listen to customers more than ever before,” said Deborah Meyer, Chrysler’s CMO. She said the carmaker’s new customer advisory board has already garnered 5,600 online responses from people who are willing to tell Chrysler which designs and features they want to see in future cars.

The pain of leaving a huggy, furry friend

It’s tough for guys in New Zealand, who have to go to work and leave behind their chubby pink living security blankets, who more than make up for the lack of a wife or girlfriend. Created for insulation company Pink Batts by DDB Auckland. See some more Pink Batts commercials here. Via Advertolog.

—Posted by Tim Nudd

Definitely the best lager in Britain as Carlsberg overtakes Stella

LONDON – Carlsberg has overtaken Stella as Britain’s best-selling lager for the first time in nearly two decades as the credit crunch appears to be driving drinkers to turn to cheaper and lower alcohol brands.

Your Mobile Is A Barcode Reader

American mobile marketing firms are looking to Asia and Europe for inspiration. They may have found it in QR codes, as mobile ticketing, payment, ID verification and other location-based uses are being invented for this technology.

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But are the funny looking barcodes catching on in this country? The New York Times says no, not yet.

A company called Mobile Discovery, based in Reston, Va., is conducting the test at Case Western Reserve University in Cleveland in conjunction with the university’s engineering school, whose students are helping to manage it. Students and other people affiliated with the university can download software to their cellphones and then can get campus bus arrival times, order magazine subscriptions, enter a sweepstakes sponsored by QVC and get text alerts from USA Today, among other applications.

But interest in the pilot project, which started Feb. 1 and will run at least through May 15, has been tepid, according to students on campus, in part because of the cellphone fees associated with it.

Catherine Vermeersch, a fifth-year engineering student, for one, does not share that vision. “Students don’t perceive it as practical,” she said. “Why would anyone actually pay for advertising?”

There’s an easy answer to Vermeersch’s question. It’s not advertising people are paying for. Rather, it’s information they want or need.

Ip# migration propagation etcetera

So hi kids, Adland the commercial-archive.com has migrated from our old IP to a new one since we’ve actually physically migrated from the Thames Valley Hosting centre, hosted by memset to a new superior facility in Fareham, also hosted by memset.

Here’s something people don’t think about when it comes to servers and websites, but are they environmentally friendly? Ours actually, is. Yes indeed. Or rather as environmentally friendly as something that eats electricity 24/7 can be, buy choosing where they get this electricity from wisely.

Anyway, we moved a few weeks back and now I just migrated the IP numbers. If you noticed any sudden glitch that would have been me messing with things. My bad. It may take 24 hours for the new IP#’s to propagate.

Now, pardon me while I dash off to yet another meeting. (and this is why I’ve posted nothing else today, sorry I’ll get right on that whole “cloning myself” project. ta-ta!)

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