Hasta La Creative!

According to Adweek, Chrysler is intorducing a new customer-centric corporate tagline: “If you can dream it, we can build it.”

The campaign addresses topics, such as quality, fuel economy and safety. One print ad asks, “What exactly are the qualities of quality?” and features a lengthy essay on the topic that talks about “putting the customer back in charge.” The new tagline appears at the end.

“[The campaign] is part of Chrysler’s effort to listen to customers more than ever before,” said Deborah Meyer, Chrysler’s CMO. She said the carmaker’s new customer advisory board has already garnered 5,600 online responses from people who are willing to tell Chrysler which designs and features they want to see in future cars.