NEW YORK (AdAge.com) –- Boston-based Modernista is taking a radical approach to the company website to try to prove it "gets" the Web 2.0 revolution. Instead of building and maintaining its own site, Modernista's URL redirects visitors to information about the company at Web 2.0 services including Wikipedia, YouTube, Flickr, Del.icio.us and Skype.
(TrendHunter.com) If you’re in Paris any time soon, it’s worth it to pay a visit to the Citroen flagship showroom. Even though it’s just a world showroom and it’s not possible to buy a Citroën there, this place is fantastic. It’s almost like visiting a museum from the glass facade with the double chevron, to display…
In yet another display of corporate legal idiocy, T-Mobile parent Deutsche Telekom sent a letter to Weblogs, Inc.’s Engadget Mobile asking them to stop using the color magenta in their logo.
Ferrari recently launched a new “One-to-One Personalisation Program†at the Geneva Motor Show. The program allows buyers to fully customize their car by choosing details and materials they want in consultation with the Italian carmaker’s experts. The personalization program is inaugurated with…
BATAVIA, Ohio (AdAge.com) — Wal-Mart should discontinue the implied advertising claim that consumers can save $2,500 annually by shopping there, the National Advertising Division of the Council of Better Business Bureaus recommended in a statement Monday.
“Refreshingly Brazilian, a Bit more exciting” that’s what the campaign for Brazilian Bit Copa beer claims. I say, more than just a bit exciting!
The print ads successfully create a Brazilian carnival atmosphere with hot barely dressed girls holding Bit Copa beer while various local Brazilian cultur…
So I’m in a jam packed pub in Charlotte, NC with my buddy “Vinnie the Concrete Salesman” watching Davidson play Kansas yesterday. (I know this sounds like a joke but any attempted fabricated humor does not do Vinnie justice, he is a breathing billboard of excessive humor in his own right). For those of you who don’t know, Davidson is a small college right outside of Charlotte. Their marque player is Stephan Curry who has been tremendous in Davidson’s march to the Elite 8. Stephan’s father is Dell Curry, a former Charlotte Hornet who is still revered by the Charlotte community even though the Hornets packed their bags long ago for New Orleans.
About half way through the second half, the camera cut to Dell who was sitting in the stands wearing a NIKE WITNESS shirt.
 
The Witness brand of apparel is getting a huge push by NIKE via spokesman Lebron James (who coincidentally was in the stands on Friday night). When I saw Dell Curry I just looked at Vinnie and asked “Coincidence”. Vinnie gave me his familiar sarcastic look of disdain and said, “Dude, when I get a beer from this crappy bartender in less than ten minutes after I’ve finished my last one, that’s a coincidence. Curry is totally shilling for NIKE.”
And Vinnie is right. NIKE had to knowthat Dell would get air time, he had in all the other televised games. So the shirt was donned. Maybe it was a favor to Lebron but more than likely it was a marketing move. And a good one. NIKE’s style of brand and logo pronouncement is legendary. What may be even more impressive is that they consistently come up with innovative ways to subtly get their messaging out there. Very impressive. Oh and by the way, Vinnie is still parched.
Irresistibly tasty.
Advertising Agency: DDB Nouveau Monde Toulouse, France
Creative Director: Philippe Domenech
Art Director: Marc GRASSET
Photographer: Studio Ze
Copywriter: Jean-Marie Boilot
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Bækbo Hinke
Photographer: Jens Vedel, 3D Photo
Other additional credits: Morten Meldgaard – Utopia Design
Released: October 2007
(TrendHunter.com) We love leather — some even love the cow hide which still has hair — but do we love animal prints enough to make furniture to look like animals?
Rodolofo Rocchetti is going to find out the depth of this market. He made these wild pieces, using only faux fur, for the animal lovers… Or for the p…
(TrendHunter.com) StikK lets you create commitment contracts online to help honour and meet your goals, from quitting smoking and losing weight to other personal or career aspirations.
We all set goals in January, but soon after, we get absorbed in the regular day to day. That’s where the commitment contract comes …
The mail order bride thing is questionable at best but this new commercial for loveme.com which spoofs Dove’s Evolution and claims Russian woman need no retouching spoofs the original perfectly.
It smells this irresistible.
Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008
It smells this irresistible.
Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008
(TrendHunter.com) Vinyl records, when not being sought by afficianados or crafters are very cheap. Parents tend to have them hidden away afraid they might throw out that classic Abba LP. Ideia and Companhia saw something different. They saw art, and put their laser cutter to work making some very unusual but great de…
(TrendHunter.com) The Pearl Hotel in San Diego features the amazing “Dive-In Theatre,” home to a free weekly “cinema social” combining eclectic film choices, food and drink and light conversation. Steeped in mid-century design, the Dive-In takes place at the hotel’s poolside lounge and theater located outdoors. Films…
Advertising Agency: Beperfect, Amstelveen, The Netherlands
Creative Director / Art Director / Copywriter: Jesse Bartels
Photographer: Lena Clara
Published: March 2008
(TrendHunter.com) Kate Hudson is widely known for her natural ways, from her boho style of dressing to the environmental causes she supports. Most recently she’s supported WildAid in a project which saw her team with her long time hair stylist, David Babaii, to launch an eco-friendly haircare line.
Hudson will don…
(TrendHunter.com) What happens to the smashed windshields after a drinking and driving incident render a car in shambles? Well, one company recycles them into beer glasses!
Ok, ok, so it’s not that ironic. The Recycled Windshield Glasses don’t only use glass from DUI cases, but I’m sure some of the recycled windshie…
(TrendHunter.com) There are several vertical farms proposed from major cities around the world. We’ve already told you about the one being built in Las Vegas, now here’s one that’s been proposed for Toronto.
SKYFarm, is being developed by architect Gordon Graff. It will be a 58 floor skyscraper that will blend into…
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