LONDON – The Economist Group chief executive Helen Alexander is stepping down after more than 20 years with the group, and will be replaced by Andrew Rashbass, the magazine’s publisher and managing director.
LONDON – Holiday Inn is planning a joint promotion with hardware retailer Robert Dyas as part of the hotel chain’s sponsorship of the RHS Hampton Court Flower Show.
Because the world gives you enough tags.
Advertising Agency: Mccann Erickson, Bombay, India
Creative Director: Denzil
Art Director: Timsy Gupta
Copywriter: Shivangini Parihar
Illustrator: Pranav & Timsy
Because the world gives you enough tags.
Advertising Agency: Mccann Erickson, Bombay, India
Creative Director: Denzil
Art Director: Timsy Gupta
Copywriter: Shivangini Parihar
Illustrator: Pranav & Timsy
Because the world gives you enough tags.
Advertising Agency: Mccann Erickson, Bombay, India
Creative Director: Denzil
Art Director: Timsy Gupta
Copywriter: Shivangini Parihar
Illustrator: Pranav & Timsy
Advertising Agency: Dentsu Marcom, New Delhi, India
National Creative Director: Adrian Mendonza
Art Director: Kishor Gaikwad
Released: November 2007
LONDON – ITV, Channel 4 and Five could be allowed to drop their public service programming obligations under far-reaching new Ofcom proposals.
Surprisingly real prints.
Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Victor Osorio
Art Directors: Jaime Duque, Fernando Murillo
Copywriter: Fabián Gómez
Photographer: Germán Rojas
Published: March 2008
Surprisingly real prints.
Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Victor Osorio
Art Directors: Jaime Duque, Fernando Murillo
Copywriter: Fabián Gómez
Photographer: Germán Rojas
Published: March 2008
Surprisingly real prints.
Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Victor Osorio
Art Directors: Jaime Duque, Fernando Murillo
Copywriter: Fabián Gómez
Photographer: Germán Rojas
Published: March 2008
Advertising Agency: Long Play, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Daniel Funes
Published: January 2008
Advertising Agency: ARS DDB, Venezuela
Creative Director / Copywriter: J Csernath
Art Director: A Rodriguez
Photographer: Rodolfo BenÃtez
LONDON – OMD was the most awarded media agency network in 2007, outgunning MindShare, while Nike was the most heavily prized advertiser, according the Gunn Report for Media.
LONDON – Ofcom has suggested sharing some of the BBC’s licence fee with commercial broadcasters and taxing viewers as ways of ensuring that public service broadcasting can be funded in the future.
LONDON – Roger Alton, the former editor of The Observer, is replacing Simon Kelner as the editor of The Independent as Kelner becomes the managing director of The Independent and The Independent on Sunday.
NEW YORK – Yahoo! has made a pre-emptive strike against a hostile takeover by Microsoft, by revealing that it is testing an advertising sales deal with Google.
LONDON – Independent Newspapers has confirmed that commercial director Simon Barnes is leaving the newspaper publisher. It is understood that Barnes was asked to leave because he did not fit into the new management structure for the newspaper group.
Jacob Nielsen, Alertbox, September 1997:
“Banner ads are useful to the extent that they drive qualified users to such corporate sites, but there are many other ways of attracting traffic: a survey of people who had actually bought things on the Web discovered that only 12% of buying customers had arrived at the vendor’s site from an advertisement – 88% of the shoppers had navigated there in other ways. Search engines and hypertext links are the most important mechanisms: offer content-rich pages, and other sites will link to you.”
“Maybe we can forgive advertising agencies who don’t know any better, but an old-media perspective is also characteristic of many so-called “new-media analysts” who take an incredibly non-strategic view of the Web and analyze it purely in terms of “eyeballs” and a television metaphor.”
Earlier:
Flashback: Internet Is a Fad
It’s been more than a year since the post about in-video banner ads, an idea that YouTube eventually implemented and that has become a standard offering on other video sites. Here’s one other thing they could try: ads on the interactive last frame that, on YouTube, promotes related videos.
Most of the existing video ad formats have their problems: pre-rolls are annoying, in-video banners are rarely relevant to the content, and post-rolls have nothing to click on. Last frames could work because they are not interruptive and offer users something to do after they are done with their primary activity — watching the video.
Earlier:
Idea: How to put ads into YouTube
Follow-up: Embedding Ads into YouTube Players
LONDON – Martin Kelly, the former media director of Agency Republic, has launched a start-up with Andy Cocker, the trading director at Isobar UK.
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