(TrendHunter.com) The alarm clock goes off. You roll out of bed and stumble into the bathroom to brush your teeth. As you walk back into the bedroom, you stop and stare. Something isn’t quite right. Something is different. MY BED! IT’S MADE! Oh yeah, I forgot I bought one of those self-making beds designed by Enrico …
Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Cristian Schinadeerman, Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros
Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Cristian Schinadeerman, Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros
The more aerobic exercise you get, the more aerobic exercise you’ll get.
Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008
Your level of aerobic fitness depends on your sex. And vice versa.
Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008
Runners find the more they run, the longer they can go. Their partners find the same thing.
Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008
BATAVIA, Ohio (AdAge.com) — David Caruso has worked on some big branded-entertainment deals with enormous marketers within a giant agency holding company. But he now believes small and focused will work considerably better at taking branded content to the loftier level he envisions for it at the center of marketing plans.
Tomorrow The Street relaunches its Beat the Street stock game, which is essentially fantasy stocks with prize money.
(TrendHunter.com) Verizon Wireless is jumping on the latest craze in the wireless world. You may have already heard of femtocells which are little boxes that boost cell phone coverage in homes.
Femtocells allow service providers to extend their coverage indoors, especially where access is limited or unavailable, li…
(TrendHunter.com) To show their clever innovations in supportive technology for maternity bras, The Campaign Palace created this ad campaign for Target.
The Melbourne, Australia-based advertising agency aptly titled the campaign “Cranes,” as it features a woman in a white Target bra and two small, Target-branded cra…
Oh yes. You knew it was coming. It was only a matter of time.
Grey’s Anatomy’s Patrick Dempsey, no doubt with help from his celebrity makeup artist wife and Avon global creative color director, will front the launch of men’s fragrance line for the company.
Oh finally! An architectural way to avoid the chatty guy next to you! Delta is installing the Cozy Suite on its international 767s and 777s. It is a staggered seating plan designed by Thompson Solutions that gives each passenger their own individual space. The chair is even designed to wrap around y…
(TrendHunter.com) A 22 year old fashion designer, Nahum Villasana of Baja California, Mexico just released his version of Architectural Clothes. Mechanical Connection, Vol. II is the name of their new collection. Unusual to say the least, some very cool to say the most. I think there must be instructions on how to “i…
With piercing headlines such as “America is the police of the world. Don’t wear its uniform.” and “If you were reading this on a New York street, you would be mugged by now,” Mumbai jeans brand Sunnex isn’t mincing words when it comes to how many parts of the world view America.
Last year we wrote about the P-Mate, a nifty little device that enables women to pee while standing upright—an ability that comes in handy whenever grizzly bears are nearby. Apparently, they have a similar device in Australia, called the Whiz. And judging by its new commercial, it’s also used primarily to avoid furry creatures. Via Advertolog.
—Posted by Tim Nudd
Hugo has announced the winners of round 1 of the creative Hugo Create contest on 1 April, 2008. The 10 winners will recieve $500 each and will have the chance to be printed in I-D magazine or even used in an official Hugo campaign.
The ten winning designs are: Tom Moran (UK), Ashley Paul Smith (UK)…
LONDON – Hollywood movie studio Universal Pictures has signed a deal with Microsoft Digital Advertising Solutions to promote ‘Hellboy II: The Golden Army’.
Adrian Ho at Zeus Jones is reflecting on leading firms like Google that “don’t really use advertising agencies and instead rely upon innovative business ideas to communicate their benefits and values to their customers.”
Ho also mentions Alex Bogusky’s 2004 claim that “everything is an ad” and wonders how ad people are coping with that news.
Rather than creating “communications objects” that help to grow a client’s business, agencies who champion the idea that “everything is an ad” should instead be helping to magnify and extend the communication and marketing effects of the client’s own business objects. This is a pretty unpopular perspective in creative and production departments because it means that you start with the client’s idea rather than starting with something created from scratch. Perhaps this is is why most agencies aren’t advocating it.
I don’t know that it’s a “not created here” battle. I think 99.9% of us are busy working to sell the communications plans and executions we’re paid by our clients to create. Jumping into this new pool where “innovative business ideas” are king, is a bit scary and many of us likely question whether we belong in this pool.
What do you think, is product development (to give one example) an area where ad people belong?
[via Brian Morrissey]
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