Apr
10
Thomas Cook 100% Holidays: Disappear
Posted in: Uncategorized
Advertising Agency: Dentsu Marcom, New Delhi, India
National Creative Director: Adrian Mendonza
Art Director: Kishor Gaikwad
Released: November 2007
Apr
10
Ofcom touts relaxed PSB rules
Posted in: UncategorizedLONDON – ITV, Channel 4 and Five could be allowed to drop their public service programming obligations under far-reaching new Ofcom proposals.
Apr
10
Kyocera Printers: Tea
Posted in: Uncategorized
Surprisingly real prints.
Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Victor Osorio
Art Directors: Jaime Duque, Fernando Murillo
Copywriter: Fabián Gómez
Photographer: Germán Rojas
Published: March 2008
Apr
10
Kyocera Printers: Whiskey
Posted in: Uncategorized
Surprisingly real prints.
Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Victor Osorio
Art Directors: Jaime Duque, Fernando Murillo
Copywriter: Fabián Gómez
Photographer: Germán Rojas
Published: March 2008
Apr
10
Kyocera Printers: Sushi
Posted in: Uncategorized
Surprisingly real prints.
Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Victor Osorio
Art Directors: Jaime Duque, Fernando Murillo
Copywriter: Fabián Gómez
Photographer: Germán Rojas
Published: March 2008
Apr
10
Ypiranga Paints: Flag
Posted in: Uncategorized
Advertising Agency: Long Play, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Daniel Funes
Published: January 2008
Apr
10
Eveready: Book
Posted in: Uncategorized
Advertising Agency: ARS DDB, Venezuela
Creative Director / Copywriter: J Csernath
Art Director: A Rodriguez
Photographer: Rodolfo BenÃtez
Apr
10
OMD tops Gunn Report for Media for fourth consecutive year
Posted in: UncategorizedLONDON – OMD was the most awarded media agency network in 2007, outgunning MindShare, while Nike was the most heavily prized advertiser, according the Gunn Report for Media.
Apr
10
Ofcom raises spectre of sharing BBC licence fee
Posted in: UncategorizedLONDON – Ofcom has suggested sharing some of the BBC’s licence fee with commercial broadcasters and taxing viewers as ways of ensuring that public service broadcasting can be funded in the future.
Apr
10
Independent unveils new management
Posted in: UncategorizedLONDON – Roger Alton, the former editor of The Observer, is replacing Simon Kelner as the editor of The Independent as Kelner becomes the managing director of The Independent and The Independent on Sunday.
Apr
10
Yahoo! hits back at Microsoft with Google ad test
Posted in: UncategorizedNEW YORK – Yahoo! has made a pre-emptive strike against a hostile takeover by Microsoft, by revealing that it is testing an advertising sales deal with Google.
Apr
10
Barnes squeezed out at Independent
Posted in: UncategorizedLONDON – Independent Newspapers has confirmed that commercial director Simon Barnes is leaving the newspaper publisher. It is understood that Barnes was asked to leave because he did not fit into the new management structure for the newspaper group.
Apr
10
Flashback: Why Advertising Doesn’t Work on the Web
Posted in: UncategorizedJacob Nielsen, Alertbox, September 1997:
“Banner ads are useful to the extent that they drive qualified users to such corporate sites, but there are many other ways of attracting traffic: a survey of people who had actually bought things on the Web discovered that only 12% of buying customers had arrived at the vendor’s site from an advertisement – 88% of the shoppers had navigated there in other ways. Search engines and hypertext links are the most important mechanisms: offer content-rich pages, and other sites will link to you.”
“Maybe we can forgive advertising agencies who don’t know any better, but an old-media perspective is also characteristic of many so-called “new-media analysts” who take an incredibly non-strategic view of the Web and analyze it purely in terms of “eyeballs” and a television metaphor.”
Earlier:
Flashback: Internet Is a Fad
Apr
10
YouTube Advertising, Part II: The Last Frame
Posted in: UncategorizedIt’s been more than a year since the post about in-video banner ads, an idea that YouTube eventually implemented and that has become a standard offering on other video sites. Here’s one other thing they could try: ads on the interactive last frame that, on YouTube, promotes related videos.
Most of the existing video ad formats have their problems: pre-rolls are annoying, in-video banners are rarely relevant to the content, and post-rolls have nothing to click on. Last frames could work because they are not interruptive and offer users something to do after they are done with their primary activity — watching the video.
Earlier:
Idea: How to put ads into YouTube
Follow-up: Embedding Ads into YouTube Players
Apr
10
Kelly and Cocker
Posted in: UncategorizedLONDON – Martin Kelly, the former media director of Agency Republic, has launched a start-up with Andy Cocker, the trading director at Isobar UK.
Apr
10
Clark McKay & Walpole lands Marks & Spencer’s direct marketing account
Posted in: UncategorizedLONDON – Clark McKay & Walpole has scooped the consolidated direct marketing account for Marks & Spencer.
Apr
10
Govt investigates effect of ads on kids
Posted in: UncategorizedLONDON – The Government has launched a wide-ranging inquiry into whether children are damaged by advertising and marketing.
Apr
10
Helen Alexander to quit The Economist
Posted in: UncategorizedLONDON – Helen Alexander, the chief executive of The Economist Group, is leaving to join the US private equity company Bain Capital as an adviser.
Apr
10
OMD on top in Gunn Report for Media
Posted in: UncategorizedLONDON – Omnicom network named agency of the year for the fourth time in succession, as Nike heads 2007 advertiser rankings.
Apr
10
Momentum buys Greenroom
Posted in: UncategorizedLONDON – McCann Worldgroup’s Momentum Worldwide has acquired Greenroom Digital and its sister media agency Entertainment Intelligence for an undisclosed sum.
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