(TrendHunter.com) The blogosphere is buzzing about a new service called RovAir. Rather than paying high hotel fees or subscribing to long term (and pricey) broadband aircard services, travelers can spend as little as $5.95 per day for internet servcie. RovAir ships one of their cards to you overnight, or sends it by …
Golf is kind of boring to watch. Go ahead, disagree with me in the comments section if you like, but everything about watching the sport on TV is sedated: the players, the crowds and even the announcers.
LONDON – Kia Motors has appointed Occam to provide it with access to data to improve its interaction with current and prospective customers.
Is I Want to Believe a marketable title? Fox apparently thinks so, because the upcoming X-Files movie will be called The X-Files: I Want to Believe, using a line which, as fans well know, was emblazoned on a UFO poster in Fox Mulder’s office during the run of the TV series. This is the teaser poster shown here. Promotional efforts will borrow a concept from the 7-Eleven/Kwik-E-Mart Simpsons tie-in. On the day I Want to Believe premieres, all male agents at FBI headquarters in Washington, D.C., will wear alien masks and go shirtless (David Duchovny loved baring his abs and pecs back in the day), and all female operatives will don red wigs, à la Gillian Anderson’s Dana Scully. Am I making this up? The truth is out there, people!
—Posted by David Gianatasio
LONDON – Gyro International in Manchester is working with former England football captain Bryan Robson on a pro bono campaign for community sports organisation Robson Lloyd to attract sponsorship and improve brand awareness.
LONDON – Visa has put an end to its global sponsorship of the Rugby World Cup (RWC) to concentrate its efforts on the FIFA World Cup and Olympic Games.
(TrendHunter.com) Fusing a bikini with jeans pants, the Bikini Pants from Japanese clothing company Sanna’s Brazil Fashion totally blur the line between jeans and a string bikini.
If you’re gonna wear a low riding jeans with a string bikini, then these super hot ultra-low cut bikini pants are a much better and styli…
Whoever came up with the idea of putting advertisements on clothing is a genius. Now, if you want a fairly cheap form of getting your point across, simply put it on in the morning. This form of advertising has been especially marketable with the upcoming presidential election. If you’re daring enough, you can show your support for your favorite candidate by wearing it for all to see; and some of the t-shirts are actually kinda’ catchy!
“The Internet has Barry Sonnenfeld freaked out,” says The Hollywood Reporter. During an address at this week’s NAB show in Las Vegas, the producer-director explained: “I fear the Internet for so many reasons.†I assume he’s referring to his picture on Wikipedia. Sonnenfeld continued: “The medium is the message, and the medium has invaded our home and taken over our minds. … The really scary part is how hypnotic it is.†Yes, Barry, your cowboy hat, leather jacket, orange tie and jeans are etched in my brain and will give me nightmares for weeks. (Sonnenfeld directed Men in Black and Wild Wild West, so perhaps his getup constitutes a misguided fusion of themes.) The filmmaker worries that kids today grow up with “no concept of the right to privacy and in fact [do] not understand the need for it, because the Facebook generation is not concerned with what people know about them.†These and other weighty topics no doubt form the intellectual foundation for Sonnenfeld’s next production … Space Chimps. Ingmar Bergman died last year. This feels like the right place to mention that.
—Posted by David Gianatasio
LONDON – Shell has appointed Twentysix London to its global digital roster alongside the two incumbents, Iris and Digitas.
(TrendHunter.com) A what bank? A little bizarre, but read on! Los Angeles is home to the world’s first adult entertainment investment bank in Beverly Hills, as noted by the business section of The Times.
AdultVest is an “investment bank that concentrates its practice exclusively on adult industry investments, merg…
NEW YORK (AdAge.com) — WPP's MindShare has launched a wholesale restructuring of its business — effectively splitting the agency into four distinct units — designed to move the media agency well beyond planning and buying, in an effort to move to a business model that creates new revenue streams from content and intellectual property creation and McKinsey-style business consulting.
LONDON – IPC Southbank is launching a website for bridal magazine Wedding, providing content and imagery online for brides-to-be.
LONDON – Designer fashion brand Tommy Hilfiger is launching TommyTV, an online music TV service which will feature its Hilfiger Sessions music events staged in partnership with Sony BMG Europe.
LONDON – UHT milk brand, Candia Milk, has launched an on-pack kitchen makeover competition to promote the brand’s use in cooking.
LONDON – O2 is launching The O2 Memory Project and experiential campaign to promote the company’s Bluebook memory storage service.
SAN FRANCISCO – Yahoo! is reported to be close to finalising an agreement to outsource its search advertising operation to Google.
LONDON – Five has secured the broadcast rights to air the online drama ‘Sofia’s Diary’ on its rebranded digital channel Fiver, marking the first time an online series has made the transition to a major UK broadcaster.
LONDON – Fadel Shana, a Reuters cameraman, was killed in Gaza yesterday on his way to cover a story.
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Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Stephane Lecoq
Copywriter: Alban Penicaut
Photographer: Platinum
Art Buying: Vanessa Barbel
Published: March 2008
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
