A Week of Comebacks and Givebacks


MINNEAPOLIS (AdAge.com) — Comebacks and givebacks backed up many of the prime-time programs in this week's Top 10.

P&G Gets Into the Record Label Business

In an interesting twist on brand-music partnerships, Jermaine Dupri has partnered with the Procter & Gamble-owned Tag Body Spray to form TAG records, which is part of the Tag brand's initiative to cultivate relationships with the urban community through the development of programs that provide opportunities for aspiring hip-hop talent.

Like a Buzz Saw, Newcastle Takes the Edge Off

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vitro robertson recently launched this bus shelter campaign for Newcastle. In each of the images, a glass of smooth Newcastle beer is set alongside something prickly, like a blowfish or a cactus. The part nearest to the beer is jarringly barb-free.

Bendy Bare Asses Used to Advocate Mobile Service

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In Punta di Penna sent us this spot for Telecom Italia Mobile (TIM). Produced by The Famil for agency Euro Rscg, a bunch of people — mostly naked, but not always — touch their toes to a cover of the Beatles’ All Together Now. All that doubling-over draws an association with the flip phone that appears at the end.

‘Gossip Girl’ getting abbreviatedly naughty

Oh good, Gossip Girl is coming back. And with a bang in every sense of the word, as one of its new promos includes an image of two characters doing the do, with the caption “OMFG.” (That F doesn’t stand for fishing, either.) See two more promos here and here. The campaign might be intended to rankle the Parents Television Council, which has targeted the CW for allowing obscured nudity on one of its other shows. We’d advise the CW not to waste time annoying people who get professionally annoyed for a living, but to each his own. On a lighter note, perhaps Gossip Girl can get Hallmark to be a presenting sponsor.

—Posted by David Kiefaber

Those WWJD Bracelets? Way Past Their Prime. It’s iPope Time

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If you have ever, for any reason at all, wondered what’s on the Pope’s iPod, or how best to demonstrate your love of Christ with swag, now you can find out.

Creative Toilet Signs – Bathroom Humor (GALLERY)

(TrendHunter.com) These toilet signs are so funny, and so very creative! I particularly like the sign with the underwear and the one made with rope. But I think all five of the toilet signs are very well made. I have a gripe though. I don’t think looking at something I find humorous would help me in the least while I…

Fashion that Gives Directions II – Michael Chen’s Reactiv

(TrendHunter.com) London design student Michael Chen came up with a concept for a jacket for bicycle riders he calls the Reactiv. This jacket uses a accelerometer to track movement. The high-tech garment has LEDs (light emitting diodes) on the sleeves that change colors depending on the cyclist’s actions–such as gre…

Baby Strollers with Skates – The Roller Ruby

(TrendHunter.com) The “Roller Ruby” stroller designed by Valentin Vodev, is a good idea so long as you don’t drink and drive with the baby on board.

Failed attempts at humor aside, this stroller, which comes with brakes, horn and security handlebars, tries to make a fun experience out of taking the cute little spaw…

Bottle Holsters – The Wine Quiver

(TrendHunter.com) Leave the brown paper bag at home! Graf & Lantz has designed a stylish “Quiver” for wine transport.

The Quiver keeps the bottle cool and protected for a day at the beach or a visit to friends.

“The Quiver is made of elegant bi-color 3/16” (5mm) thick merino felt and vegetable tanned leather deta…

Award-Winning PSAs – Animated Amnesty International “Signatures” (VIDEO)

(TrendHunter.com) The “Signatures” animated PSA for Amnesty International has just won the Grand Prix at the International Advertising Association (IAA)’s first Socially Responsible Communications Awards 2008.

The 140 seconds ad which was created by TBWA ad agency, Paris with the message, “Your signature is more pow…

Solar Balloons – Sunhope (GALLERY)

(TrendHunter.com) The award-winning Sunhope project by Joseph Cory and aerospace engineer Dr. Pini Gurfil is a breakthrough low-cost easily-deployable system that collects solar energy with a minuscule environmental footprint.

Traditional solar systems require vast resources: high initial investments, large land req…

Paper Wallets- Recyclable Accessories by Tyvek (GALLERY)

(TrendHunter.com) These paper wallets made by Tyvek are actually made of “thousands of long plastic fibers creating a surface that is both lightweight and durable yet super thin and tear resistant” says dynomighty. They add, “A secret storage area can be used by pulling out the tucked in flaps from the ends, place yo…

Fantasy Portrait Mirrors – The Mr. & Thug Life Adds Tattoos & Moustache (GALLERY)

(TrendHunter.com) Fantasize about having a moustache or a “thug look”?

These cool “one-of-a-kind” silk-screened hand mirrors by designer Julie Ruiz give the chance to live your fantasy with an instant makeover.

Each signed and dated piece is cut from mirrored Plexiglas in one of two designs: The silver “The Mr.” …

Overprotective Censor Robots


Click image to zoom in.

Today: what’s wrong with the word “analysis” that it had to be partially bleeped out by asterisks into “***ysis”? Or was it “paralysis”? Or “dialysis”? (Found on Webby’s site, People’s Choice voting section).

Tomorrow: cell phone software that bleeps out naughty syllables from conversations in real time.

Duct Tape Art – From Fashion to Sculptures (GALLERY)

(TrendHunter.com) Duct tape art is quite the novelty.

The medium is durable, and much cleaner that clay or paper mache. Maybe not as malleable, but still unique as an art supply.

A quick Internet search led me to an article in Freestyle magazine (Volume 15, Issue 6), advertising an annual duct tape festival in Av…

[Book] Groundswell: Winning in a World Transformed by Social Technologies

If there were an award for the most popular PowerPoint graph, it would definitely go to Forrester’s social technographics ladder. Now, two Forrester analysts behind the report have an entire book out, and it’s called Groundswell: Winning in a World Transformed by Social Technologies. You can get a taste of what’s inside from an article the authors wrote for MIT Sloan Management Review in February, or from book blog. I’m looking forward to the wealth of case studies the authors have amassed.

Groundswell is on Amazon for $19.77.

Recyclable Chic Furniture – Beth Fuller’s Junkture Table

(TrendHunter.com) The Junkture Table is yet another example that furniture made from recycled material does not have to look like crap. This chic table’s centerpiece was made from a magnesium wheel rim that was recovered from a junkyard in NYC. This rim was then covered with black glass for that avant garde, urban ch…

Bollore’s Aegis request looks doubtfall after poor Havas performance

LONDON – Unimpressive results at Vincent Bollore’s Havas will do little to persuade Aegis Group shareholders to vote in favour of his latest proposal for board representation, according to a report.

The Sun is red top bright spot as Mirror falls

LONDON – The Sun was the only UK national daily paper to post a year-on-year rise circulation last month, according to the latest ABC figures.