Hasta La Creative!

We do it with cars. Why not with people? After all, most people want to know what they’ll be riding before they ride it.

The site for the new Dunlop Volleys campaign is the first one in a while where I’ve actually taken the URL from a poster, and actually visited it. Hey, the system does work!

I’ve always liked volleys. They’re a real basic sweet shoe you can’t go wrong with. If you’re a kid at school, your mum can buy them at Big W but you still won’t get bashed up for it. And if you’re an indie inner city skater, you can also wear them without fear of sneaker snobbery.

They’ve based the whole campaign on a middle aged guy in a knit sweater playing the tunes of classic songs, by making fart noises with his hands (you can’t get much more un-snobbery than that eh?). Ending with one of the best taglines I’ve seen since the 60s: “Volleys – Exceptionally Average”.

I like their site too. Nothing amazing about it. But it works, is unoffensive. And is worth a look. Straight into it without any fuss.

Just like the shoes, I spose.

< /end blatant attempt to score a free pair of dunlop volleys>

(TrendHunter.com) “The pope is for sale,” ntoes the New York Daily News. Pope Benedict XVI’s imminent visit to the United States has unleashed a totally expected wave of commercialism. The article notes, “Memorabilia on sale at the (St Patrick’s Cathedral) Fifth Ave. house of worship ranges from a $4 Pope Benedict bo…

NEW YORK (AdAge.com) — Hot on the heels of its much-publicized acquisition of "Project Runway," Lifetime made the first move Monday with an upfront presentation to members of the press in New York at midtown eatery Le Bernardin.

As far as wise spending is concerned, the current economic crisis that the world is facing has forced most businesses to become more budget-conscious as far as ad spending is concerned. We all know the large amount of investment needed to create promotions for a business’ product or service but no thanks to the compounding woes of financial constraints, some sectors just have to bite the bullet and find other means of marketing support.

Such practice is evident especially in regions like the United Kingdom. You just have to shelve these advertising programs for the meantime and hope that the economic outlook picks up and help justify the expensive costs of advertising support needed by most business entities today.

You can read the reference article here at Reuters.

(TrendHunter.com) The number-crunchers over at DelayCast have crunched some historical data to predict the likelihood of your flight being delayed or canceled. They can predict a broad range of delays by looking at specific times of day, airports and regions rather than specific flights.

What’s even cooler, as their…

LAS VEGAS (AdAge.com) — Jim Farley's moment of truth came when he told his Santa Monica, Calif., neighbors he was leaving Toyota for Ford. They told him his move was "heartwarming," but added that they wouldn't buy a Ford. "I realized they had gone past skepticism to apathy," said Mr. Farley, who is now group VP-marketing and communications at Ford Motor Co. "We have to break that pattern of apathy."

(TrendHunter.com) The New York Times reports that Philip M. Parker has written more than 200,000 books with the help of computer software he created; making him, “The most published author in the history of the planet.”

Parker, a chaired professor of management science at Insead, has developed computer algorithms th…

(TrendHunter.com) Knockouts is a sports-themed franchised salon chain providing haircuts and grooming services including coloring, massage therapy, manicures, pedicures, hair waxing and FREE BEER while you wait. It caters specially to men.

The attractive women are in Knockouts Girls boxing uniforms, large leather ch…

(TrendHunter.com) According to a report in the New York Post, a long-buried naughty tape from Marilyn Monroe has returned from the past. The steamy 15-minute 16 mm tape of Marilyn Monroe features her oral performance on an unidentified male. The tape recently hit the market and has been acquired by a New York busin…