NEW YORK (AdAge.com) — Hot on the heels of its much-publicized acquisition of "Project Runway," Lifetime made the first move Monday with an upfront presentation to members of the press in New York at midtown eatery Le Bernardin.
NEW YORK (AdAge.com) — Blockbuster has said it wants to be a media company, and now it's tipping its hand as to how it wants to accomplish that — by acquiring Circuit City Stores. An offer of between $6 and $8 per share in cash was presented in a letter to Philip Schoonover, chairman-CEO of the beleaguered Circuit City chain on Feb. 17, with the unanimous approval of Blockbuster's board of directors. Blockbuster made the offer public after Circuit City failed to provide items needed for Blockbuster to complete its due diligence.
As far as wise spending is concerned, the current economic crisis that the world is facing has forced most businesses to become more budget-conscious as far as ad spending is concerned. We all know the large amount of investment needed to create promotions for a business’ product or service but no thanks to the compounding woes of financial constraints, some sectors just have to bite the bullet and find other means of marketing support.
Such practice is evident especially in regions like the
You can read the reference article here at Reuters.
(TrendHunter.com) The long-aniticipated and much blogged about Foam City Sony viral ad has arrived. The ad promotes Sony’s Handycam, Cyber-shot and its new digital camera brand, α (alpha). Interestingly, the ads have been anticipated to become viral, long before today’s launch.
A while ago, Sony flooded downtown …
(TrendHunter.com) The number-crunchers over at DelayCast have crunched some historical data to predict the likelihood of your flight being delayed or canceled. They can predict a broad range of delays by looking at specific times of day, airports and regions rather than specific flights.
What’s even cooler, as their…
When advertisers find creative success, it’s hard to stop them before they go back to the well too often. Sony had a certifiable hit with a cool Bravia commercial showing thousands of balls teeming down a San Francisco street. Then, it followed up with a so-so paint effort. Now, it’s officially jumped the shark with foam (above). I guess the ad has something to do with cameras. PSFK is none too impressed, that’s for sure. It calls the spot “all froth,†even after Sony flew one of its contributors out to the shoot, as if it were a movie set. Maybe Sony should hire Christo for its next commercial.
—Posted by Brian Morrissey
LAS VEGAS (AdAge.com) — Jim Farley's moment of truth came when he told his Santa Monica, Calif., neighbors he was leaving Toyota for Ford. They told him his move was "heartwarming," but added that they wouldn't buy a Ford. "I realized they had gone past skepticism to apathy," said Mr. Farley, who is now group VP-marketing and communications at Ford Motor Co. "We have to break that pattern of apathy."
(TrendHunter.com) This huge styrofoam robot, Styrobot, was unveiled at the San Jose Museum of Art recently. The Styrobot which is 22 feet long, is made out of that white foamy polystyrene packing material most of us are familiar with.
The Robots: Evolution of a Cultural Icon exhibit will be on display until Octobe…
(TrendHunter.com) The New York Times reports that Philip M. Parker has written more than 200,000 books with the help of computer software he created; making him, “The most published author in the history of the planet.”
Parker, a chaired professor of management science at Insead, has developed computer algorithms th…
We all have a responsibility, whether we benefit directly from the outcome or not, to inspire those who are just beginning to answer that all important question: "What do I want to be when I grow up?"
(TrendHunter.com) Knockouts is a sports-themed franchised salon chain providing haircuts and grooming services including coloring, massage therapy, manicures, pedicures, hair waxing and FREE BEER while you wait. It caters specially to men.
The attractive women are in Knockouts Girls boxing uniforms, large leather ch…
BlogHer released the BlogHer/Compass Partners 2008 Social Media Benchmark Study today, which reveals new insights into the power of the blogosphere and the significant role it plays in the lives of U.S. women.
Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write:
“Several recent surveys indicate that our trust in institutions is declining. We are losing trust in the government, politicians, the media and many corporations. But as it turns out, we trust each other,†said Elisa Camahort Page, BlogHer co-founder and COO.
(TrendHunter.com) According to a report in the New York Post, a long-buried naughty tape from Marilyn Monroe has returned from the past. The steamy 15-minute 16 mm tape of Marilyn Monroe features her oral performance on an unidentified male. The tape recently hit the market and has been acquired by a New York busin…
Paul Isakson, Senior Strategic Planner at space150, wants ad peeps to start thinking like designers, not like ad peeps.
As an industry, we have to stop thinking about things like traditional advertising people. We need to start thinking about things like designers, engineers, architects and the like. We need to think about the action we want people to take and what will be required to make that action happen. We can’t just think about what we want to tell people. Odds are, telling someone to do something won’t be effective alone, if at all. Today’s congested media landscape requires a lot more than a campaign built on 30-second TV ads with a heavy media buy to create any real change. It’s in creating total experiences that we will see success.
Hmmm…sounds like a great argument for inviting experiential agencies to the decision-making table.
Here are some more thoughts from a designer working closely with The Martin Agency:
Having teased us for weeks with PR-disseminated photos, Sony has launched a video for its Foam City spot, which promotes a line of camcorders and cameras, not the Bravia TVs like we originally thought.
Jun Group is distributing a Nike-sponsored YouTube video where Kobe shoves some shoes in the camera’s face and then jumps over an Aston Martin coming at him from 50 MPH.
Bob Greenberg, CEO of R/GA told Adweek why his agency is opening an office in San Francisco.
“We opened in San Francisco not based on business but based on talent,” he said. “Talent is the biggest issue facing agencies today. It’s the biggest open creative and technology talent pool other than New York.”
“It’s not so much the agencies but the Yahoo!s and Googles,” he said. “All the technology companies have many potential hires for us.”
R/GA is looking at office space in San Francisco that could house as many as 80 employees. By the end of 2008, the shop expects to employ roughly 25-30 workers in San Francisco.
One of them will be Mauro Cavalletti, who is returning to R/GA as executive creative director after three years at Organic and most recently AKQA, where he was group creative director.
The Economist has appointed Tim de Lisle as editor of its quarterly lifestyle magazine Intelligent Life.
Hello readers! Here’s something i was keeping in my Magic Bag for ages: the videos of the projects which received an Award or an Honorary Mention at the VIDA competition. This international competition on art & artificial life, set up 10 years ago by Fundación Telefónica, rewards works of art produced with and commenting on artificial life technologies. Most of them will give you a fantastic glimpse into the mind of the creators of projects which include empathic blobs, cabinets of curiosities for the biotech age, exploration into digital survival and animatronics.
I guess no one in the assistance will be surprised if i tell you how excited i was when i first saw the video explaining one of the latest project from Oron Catts and Ionat Zurr (SymbioticA): NoArk.
Oron Catts and Ionat Zurr, Noark
I’ve also been impressed by Julius Popp‘s bit-flow video and found extremely sweet the OMO robot of Kelly -Blendie- Dobson.
This way to discover them all. In english with spanish subtitles or vice-versa.
Award ceremony in Barcelona last November
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