Polo Xtra Strong: Plaster

Polo Xtra Strong: Plaster

Advertising Agency: JWT London, UK
Creative Director: Howard Willmott
Photographer: Laurent Seroussi
Retouchers: Maria Tall, Mark Boyle
Art Director: Ross Callow
Copywriter: Simon Bullett
Planner: Nicole Rulka

Mod Digs

HHCC_MOD.JPG

According to Ernie Schenck, Hill Holliday is settling into its new offices at 53 State St, Boston, MA 02109, USA.

SunChips: Solar energy

SunChips: Solar energy

Made with the help of solar energy.

Advertising Agency: Juniper Park, USA
Chief Creative Officers: Terry Drummond, Alan Madill, Barry Quinn
Art Director: Hylton Mann
Producers: John Silva, Debbie Ingham, Kathie Hintsa
Copywriter: Andy Linardatos
Client Service: Dana Brochu
Media: Angie Assa, Andrea Montano, Rachel Weinstein, Erika Munson

Lego Brick Calendars – 10,000 Year Desktop Calendar (GALLERY)

(TrendHunter.com) Recently Trend Hunter featured a cluster with 33 Lego inspired creations, and this quirky Lego Brick Calendar is a worthy addition to these ever popular and geeky lego designs.

This playful 10,000 Year Desktop Calendar features three blocks (yellow, red, white) that you can assemble and rearrange a…

Inflatable Garbage Animals – Air Zoo by Joshua Alan Harris (VIDEO)

(TrendHunter.com) Garbage as design is a modern art form that seems to be on the rise, as the push to become environmentally innovative grows stronger. A different approach to this green art form is this recent guerrilla campaign featuring animals made of recycled garbage bags. Art student Joshua Alan Harris literall…

Cadbury says Don’t Stop Me Now!

You might remember the Cadbury Gorilla spot we wrote about a while back. The question was posed:

Is it a worthwhile piece of content simply because it makes people watch? Or is it missing the boat because it has no connection to the brand?

Well, something as unique (and bizarre) as a gorilla drumming to Phil Collins is hard to top, but Cabral and Fallon have certainly done their best.

Both the drumming gorilla and this new spot share a bizarre semi-disconnect from the brand, and a similar feeling of enjoyment and satisfaction. And as touchy as I am at the use of Queen, this spot does it beautifully, just as the Gorilla did justice to “In The Air Tonight.” And then there’s the whole whole Cadburyesque purple sky, which is creatively beautiful.

Does it work? Can the “campaign” be continued successfully (and if so, does this accomplish it?) or was the drumming gorilla enough?

Will a Cameo Help Tom Cruise Recharge His Star Power?


LOS ANGELES (AdAge.com) — The entertainment industry has just gotten a peek at Tom Cruise, version 3.0, and it appears to like what it sees.

Church-Offending Art II – Homoerotic Last Supper

(TrendHunter.com) This homoerotic recreation of Leonardo’s Last Supper has offended a Viennese cardinal, making it second piece of modern art on Trend Hunter we’ve known to offend the church.

Cardinal Christoph Schoenborn, archbishop of Vienna, described the image as “a homosexual orgy” of Apostles, which he found …

Green School Uniforms – Recycled Bottle Blazers (GALLERY)

(TrendHunter.com) Schools in the UK can now dress their students in a uniform made entirely from old Coca-Cola bottles, which will help them meet their carbon footprint targets.

New advances in flaking, chipping and spinning plastic at a plant in Taiwan have made “blazers with bottle” commercially viable.

According…

Justice Mitchell, Web marketing superhero

Justice
We’d be a fan of Justice Mitchell even if he didn’t ply his trade at our friend and co-conspirator David Griner’s agency, Luckie & Company. And ply he does, with interactive marketing chops that bring to mind the old Tenacious D quote: “If you want your asses blown out, stay in the room.” Luckie has built a whole campaign, Demand Justice Now, around its hiring of Mitchell. It includes a savvier-than-thou Twitter feed and several spoof legal ads. As Justice would say (and, in fact, did say), “It’s not bragging if you can throw out enough metrics to imply you did it.” Stick that in your Facebook and smoke it.

—Posted by Tim Nudd

9 Zaha Hadid Designs + Guggenheim Hermitage Museum (SUPER GALLERY) (GALLERY)

(TrendHunter.com) Trend Hunter has featured numerous designs by the talented Zaha Hadid. Here we present you with her latest design that won a competition to design the Guggenheim Hermitage Museum in Vilnius, Lithuania.

According to Zaha Hadid Architects, “The new centre for international art will house pieces fro…

Read Any Good Books Lately?


About six months ago we launched an office blog called Scratch, where people share favorite websites, creative briefs, the video of the moment, and whatever they happen to be thinking about. Some of my favorite posts describe what people are reading, so I asked them to send me a list of books that have influenced their thinking about advertising and business.

Mad Men Season 1 DVD Box Set

For all you adgrunts out there who want to watch season one again, the DVD set will be released July 1. It comes packaged in a metal box shaped like a lighter.

Double A Paper or Bust

As far as photocopying is concerned, you cannot help but think if photocopying machines have a mind of their own in the real world. But if you want to promote the quality and reliability of your product, this Double A paper commercial is one for the books!

Using the famed boom of the movie “The Transformers” as part of its storyline, you just got to hand it to the makers of this video commercial for conceptualization. You just have to know how to maximize advertising opportunities while minimizing costs for talent fees known to be outrageous these days.


Funny Double A Commercial – Photostat Transform To RobotThe most popular videos are here

Things are Not What They Seem with Budweiser

One thing that you can count on when it comes to producing the whole script of commercials is the creativity part of each segment. Most companies like the makers of Budweiser know what the public want.

While some may criticize them for placing some sort of some malice, as long as there is nothing offensive about them, you got to take your hats off to the makers of these commercials.

So the next time you feel the heat, grab a bud. But once you do, make sure you cool it first before proceeding. Some things may not be what as they seem in the world of creative advertising.


ShowerThe best video clips are right here

Marshmallow Archery – Bow & Mallow For Campfire Wars

(TrendHunter.com) Ever been sitting there by a campfire, blissfully enjoying the peace and quiet, only to be pegged with a flaming marshmallow by someone frantically waving their stick? Well now you can get your revenge with the Bow & Mallow. According to Areyougame.com, the bow will launch mini-mallows up to 30 fe…

Cross Marketing – Converse Pepsi Cellphone Charms (GALLERY)

(TrendHunter.com) As part of their yearlong 100th anniversary celebration, Converse are launching a promotion with Pepsi in May where you can find special Converse sneaker cellphone charms with your Pepsi can.

The collection consists of 12 different popular converse models, including the Jack Purcell, Chuck All Star…

Marketing 100 Calories – Cadbury Thins: Stapler, Panties, Blemish (VIDEO)

(TrendHunter.com) The “100 Calorie” obsession continues with products like the Cadbury Thin bars not only lining store checkouts, but also invading us through print campaigns, and even video ads like the three featured here.

Clearly, Cadbury is targeting image-conscious women with the commercials. The campaign is a…

Popsicle Stick Viking Ships – Thor to Sail the World (VIDEO)

(TrendHunter.com) This 15 meter viking ship is no ordinary replica; the Thor is a reproduction made of 15 million recycled Popsicle and ice cream sticks and is “The world’s largest recycled object” according to Robert McDonald.

McDonald, along with his son and the help of 5,000 Dutch children, took about four years…

Spoof Celeb Obituaries – Britney, Amy, Whitney, Courtney, Mary-Kate

(TrendHunter.com) I’m usually kind of cynical when it comes to celebrities and the circus atmosphere surrounding them. Some will say that I’m usually kind of cynical. Period. But I digress. Thing is that I read this article in the April 2008 issue of Glamour Magazine yesterday that really bummed me out a little bit. …