Hasta La Creative!

The Ideas Foundation has set up a Mentor’s Council to increase support within the industry for its creativity scholarships for young people from diverse and disadvantaged backgrounds.

Logitech is on the hunt for a direct marketing agency to handle its pan-European integrated ad account. Two undisclosed agencies are competing for the business, with a result expected in the near future.

Clark McKay & Walpole has been appointed by Lotus to launch its first new car to be produced in a decade. The agency has been briefed to create all the marketing materials for the new marque, which is set to launch at the London Motor Show in July.

Omnicom Group has reported better-than-expected first-quarter results, with net income up 14 per cent to $208.7 million (£104.8 million) year on year, dispelling concerns that a soft US economy would impact on the sector.

The deadline for the monthly Thinkbox Awards, run in association with Haymarket Brand Media, the parent of Campaign, has been extended to Friday 2 May. To submit your entry, go to http://www.thinkbox.tv.

Providing advertising support to marketing campaigns is not as easy as we all deem it to be. There are questions to be answered and expectations that are set. Set goals need to be achieved since investing heavily in advertising will surely have to come up with something.

Normally, advertising is aimed at producing sales and bringing in profit. But to be able to do so, tasked individuals have to take the necessary steps for these statistics to be a reality. It is not purely a hit and go itinerary. Set up your advertising campaign goals and be sure that they are achievable. Money invested on them should not be wasted. The result for the greater good of a venture is surely the one that most company honchos are looking for and will be expected to be achieved.

Technorati Tags: advertising, marketing, campaigns, sales, money

(TrendHunter.com) Over its long years of civil war, the Cambodian government has collected and destroyed more than 160,000 weapons across the country.

Some of the weapons which were not destroyed were donated to the PAPC. The PAPC (Peace Art Project Cambodia) is a project that was started by British artists Sasha Co…

SAN FRANCISCO (AdAge.com) — Nokia has taken the first steps to build its brand in the U.S. through an entertainment strategy by hiring Spike Lee to direct a full-length feature film. The catch: The movie will be a collaborative effort involving hundreds of cellphone users sending in snippets under three themes starting with the concept of "birth." The Oscar-nominated director sat down with Advertising Age to talk about the "uncharted territory" of cellphone moviemaking, working as a commercial director and what Ad Age doesn't know about the recession.

Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he’s put back together, all bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.

You probably heard it while you were chopping carrots or clipping your fingernails, and it probably made you drop your curlers to see what the heck it was. Maybe you were disappointed that it was just a Subway commercial advertising $5 foot-long subs or maybe you were impressed that the jingle was so entrancing or maybe you just wished that you had put a towel on before you startled your in-laws sitting on the couch.