Wal-Mart: Coffee

Wal-Mart: Coffee

Advertising Agency: The Martin Agency, USA
SVP/ Creative Director: Joe Alexander
Senior Art Director: Ron Villacarillo
Senior Copywriter: Lee Remias
Agency Producer: Dan Kaplan
Assistant Producer: Kate Chirgotis
VP/Management Supervisor: Kevin Cronin
Account Supervisor: Jed Dutton
Account Executive: Caroline Denton

Prod Company: Identity
Director: Robert Leacock
EP: Joe Masi
Head of Production: Alana Hall
Producer: Bill Curren
Line Producer: Kevin Noonan

Editorial: Cosmo Street
Editor: Tessa Davis
EP: Yvette Cobarrubias

Wal-Mart: CFL

Wal-Mart: CFL

Advertising Agency: The Martin Agency, USA
SVP/ Creative Director: Joe Alexander
Senior Art Director: Ron Villacarillo
Senior Copywriter: Lee Remias
Agency Producer: Dan Kaplan
Assistant Producer: Kate Chirgotis
VP/Management Supervisor: Kevin Cronin
Account Supervisor: Jed Dutton
Account Executive: Caroline Denton

Prod Company: Identity
Director: Robert Leacock
EP: Joe Masi
Head of Production: Alana Hall
Producer: Bill Curren
Line Producer: Kevin Noonan

Editorial: Cosmo Street
Editor: Tessa Davis
EP: Yvette Cobarrubias

Australian Unity: Escalator

Australian Unity: Escalator

Escalators are your enemy.

Advertising Agency: DDB Melbourne, Australia
Executive Creative Director: Michael Faudet
Art Directors / Copywriters: Michael Davey, John Akritidis
Other Additional Credits: Anushka Oosterloo, Jade Horton, Fleur Crawford, Sarah Tonner

Australian Unity: Here

Australian Unity: Here

Advertising Agency: DDB Melbourne, Australia
Executive Creative Director: Michael Faudet
Art Directors / Copywriters: Michael Davey, John Akritidis
Other Additional Credits: Anushka Oosterloo, Jade Horton, Fleur Crawford, Sarah Tonner

Honda Motors: Landscapeometer

Honda Motors: Landscapeometer

Advertising Agency: Villarrosàs, Barcelona, Spain
Creative Directors: Oriol Villar, Fernando Codina
Art Director: Michele Salati
Copywriter: Tuning
Account supervisor: Albert López, Merche García
Agency Producer: Melanie Andrada
Director: David Ruiz
Producer: Sergi Roda
Production Company: Agosto
Post-production: Metropolitana
Flame Artist: Xavi Bertran
Sound/music: Ramon Martínez
Published: April 2008

No Face-To-Face, No Community.

Spike Jones is on the box.

Ninety-two percent of word of mouth happens offline (so says Keller Fay Group). 92%! And that’s not going to change.

Working from that factual place, Spike’s premise is a brand has to have an offline, real world dimension to any community building efforts it undertakes.

Why is it the more I am connected online, the more alone I feel? Because I an missing the one thing that online can help facilitate, but never replace: the magic of a face-to-face encounter. Not webcam to webcam. But looking someone in the eye, shaking their hand and experiencing the presence of other people who share the same interests. And that, my friends, is the difference between yet another online social community and a successful, sustainable movement.

Sing it from the mountaintop, brother!

To me, this fundamental truth is one more reason to shoot interactive out of its silo.

Interactive–where these so-called online communities are curated–needs to be everyone’s job. No, everyone needn’t run out and learn PHP, ASP and Ruby on Rails. But all agency and client personnel need to fully grasp what the web can and can’t do for a brand.

Anti-Grope Ads – 900 BMTA Billboards Against Molesters

(TrendHunter.com) The Massachusetts Bay Transportation Authority has launched a new ad campaign to raise awareness for sexual harrassment.

A series of three ads will run on posters around Boston, including on 900 billboards. With slogans like, “Rub against me, and I’ll expose you,” the campaign is intended to empow…

There Are Woman Who Are Tougher Than You Are

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You may not know this, but there is a professional women’s football league here in America and their season starts next weekend.

Your Own McDonald’s in Second Life

If you have a Second Life account, go buy yourself an entire McDonald’s restaurant for $2. Creative possibilities abound. Live in it. Organize protests in it. Or order a photorealistic avatar of your favorite president and put him to work.

Rubik’s Cube refreshes brand online to reach new generation

LONDON – Rubik’s has ramped up its digital offering with the launch of a new-look website.

Today In Twitterverse: Debating Jaffeisms

isakson_tweet.jpg

Paul Isakson is a planner working in Minneapolis. His tweet is in response to Joseph Jaffe’s talk last night at the Fine Line.

For the record, Steve Hall sees social media and conversational marketing as “two entirely different things.”

Kickers evolves its digital strategy

LONDON – Shoe brand Kickers has launched a digital push as part of a six-figure integrated campaign, ‘MeetTheKickers’.

Sony, Soap And Miami.

For the most part, I’ve been a big fan of the Sony Bravia series. Not so much with Bunnies which, due to some allegations of…

Robbins Steps On Broadcasters’ Toes Necks

“This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise, it is just lights and wires in a box.” –Edward R. Murrow in 1958

Members of the National Association of Broadcasters are in Las Vegas for their annual get together. Like any such meeting of minds, it’s a time for some networking, learning and fun.

According to Variety, the keynote speech–delivered yesterday by actor, director and producer, Tim Robbins–checked a couple of those boxes.

In a keynote speech laced with wry irony and winking sarcasm, Tim Robbins managed to slap back at his right-wing critics, recount an entertaining history of radio and TV and urge broadcasters to “appeal to our better natures,” saying news directors and producers have a responsibility to “the health of the nation.”

The fun started to get uncomfortable when Robbins referred to both the Reagan and Clinton administrations having eased limitations on media ownership — all to the “benefit” of communities, which then no longer had to listen to diverse, complex opinions “or alternative rock.” NAB has supported relaxing ownership rules.

Robbins peaked with what he called a three-pronged proposal that broadcasters should adopt in order to eliminate “confusing, complex issues” such as diversity of thought and opinion.

“First, erase all diversity,” he said. “You only need two opinions. Second, stay focused on sex scandals. We don’t want any kind of reporting outside the soundbite. I don’t know about you, but show me a drunk starlet getting out of a car with no panties on, and I think the world is a better place. Third, more distraction. The economy sucks? Chaos in Iraq? It is a moral responsibility to distract.”

Variety’s reporter notes that “two-thirds of the packed ballroom rose to a standing ovation” to thank Robbins for his clarity and bravery on matters important to them.

Broadcasting & Cable has more, including audio from the event.

Waterstone’s hands £5m ad business to CHI & Partners

LONDON – Waterstone’s, the books chain, has appointed CHI & Partners to handle its £5m advertising account.

How does an old pinup sell fuel efficiency?

Goodyearplaymate While we’re in the mood to fact-check sight gags, I thought I’d go ahead and take umbrage with this Italian ad for Goodyear. (See the full ad here.) My beef is twofold. One, outside of oil and gasoline, there’s not much that gets replaced on a truck more often than tires. That alone makes the premise of this ad seem pretty preposterous. But then there’s my second concern, which is about the whole point of the ad. Turns out the “max technology” referenced in the copy is really more about fuel efficiency. I guess if you’ve got a massive fleet of trucks, you’d probably be more concerned with saving at the pump than with paying extra for tires that last a few months longer. So, was this just a case of a (somewhat) clever idea refusing to be restrained by silly things like reality and the creative brief? Via Ads of the World.

—Posted by David Griner

Eleven Ways to Get Your Balls Back

The last decade has been pretty tough, especially for ad people. From the bursting of the dot-com bubble to the wake of 9/11 to the current credit crunch, again and again we've been told that we should just "be happy we have jobs." Well, that's not good enough.

Transformer Fashion – The Sombrerobolsa Converts From Hat to Handbag (GALLERY)

(TrendHunter.com) Transforming furniture is all the rage these days, and it seems the trend has rubbed off on fashion design as well.

The Sombrerobolsa by designers Rafael Vinader Balibrea and Virginia Bru Artero suffers from an identity crisis. Is it a cute hat that is convertible into a handbag, or is it the other…

Hat company breaks Germans’ Hitler taboo

Hutweberhitlerchaplin What’s the difference between Adolf Hitler and Charlie Chaplin? “It’s the hat,” suggests the ad above, for Hut Weber hats. Britain’s Daily Telegraph reports that the ad “is groundbreaking because the taboo of using Hitler in any other context but a historical one would have been unthinkable until now.” Chaplin’s family might not be that impressed. And creatively, the ad might be less groundbreaking, as the same idea was employed in this campaign for a Belgian optician.

—Posted by Tim Nudd

There’s One For You, Nineteen For Me

It’s taxes due day in America and the perfect time to look at consumer spending and the retail segment of our economy.

From today’s New York Times:

The consumer spending slump and tightening credit markets are unleashing a widening wave of bankruptcies in American retailing, prompting thousands of store closings that are expected to remake suburban malls and downtown shopping districts across the country.

Since last fall, eight mostly midsize chains — as diverse as the furniture store Levitz and the electronics seller Sharper Image — have filed for bankruptcy protection as they staggered under mounting debt and declining sales.

Even retailers that can avoid bankruptcy are shutting down stores to preserve cash through what could be a long economic downturn. Over the next year, Foot Locker said it would close 140 stores, Ann Taylor will start to shutter 117, and the jeweler Zales will close 100.

Speaking to the consumer spending question in today’s Washington Post, marketing consultant and friend of AdPulp, Marc Babej, said, “The common denominator in what people will look for is how to get the most bang for their buck. That means trying to get better value and more pleasure out of each dollar you spend.”

Better value and more pleasure. I like that. That ought to be S.O.P., no matter what the economy is doing.