This Kit-Kat campaign brings a whole new twist to the famous “Have a break, have a Kit-Kat” slogan.
The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way you break your Kit-Kat bars. The message is that whenever you feel angry, depressed, or annoyed tr…
“My words are my pearls!†-Steffan Postaer
It’s refreshing to see a well known Executive Creative Director speak freely about the creative process and how fraught with humanity it is.
Coming up in the creative ranks at Leo Burnett my partner(s) and I had to compete with any number of teams looking for the same outcome: the agency’s recommendation. And then it was the client’s turn to debate and decide. This process was and is a brutal tournament. The odds are almost always against you. Even the best of us lose more than we win.
It’s a humbling journey necessarily fraught with politics.
Maybe the creative director has somehow seen his work rise to the top…again…at the expense of your work…again. It’s called cherry picking.
Maybe the client is predisposed to buying junk work and the agency, craving revenue, is obliged to give it to them. The cheesy “B†team is more than happy to provide. The copywriter has his eye on a new bass boat. The art director wants her kids in the British school. They know pleasing the client equals pleasing bonuses. Your brilliant work is left to rot behind the dead plant in your office.
My favorite culprit: the brilliant presenter who gets the nod even though her work is undeserving. Your campaign is superior but Kimmy is a better dancer. I’ve been on both sides of this one.
I’m not sure why creating ads is “necessarily fraught with politics.”
One thing I say on the job a lot is “Let’s not make this difficult.”
At its purest, making ads is hard but it never needs to be difficult. That is, it’s hard to find the perfect expression of a brand’s best attributes. But it’s difficult to put up with all the internal and client-side bullshit. The more you can quiet the noise, the better you can concentrate and consistently deliver your best work. As a creative director, I feel like it’s my job to quiet the bullshit (to the best of my ability) for the benefit of my team.
A little bit blog, a little bit news, a little bit portfolio. It’s the new Barbarian Group website.
(TrendHunter.com) Climate change really is an Inconvenient Truth, but we can’t deny its reality. Earth Day is a great time to reflect on global warmining, and this Super Gallery is a great way to get yourself into a positive space of gratitute for the beauty of our planet. Hopefully the following Trend Candy will bri…
Certainly not as subtle as those designers who had fun sneaking phallic images onto the covers of Disney DVDs nor intended to be so, these new ads from Manix have fun with, as Adland calls it, an “Alice in Wonderland meet oversexed mind” approach to condom advertising.
Daniel H. Pink is the bestselling author of A Whole New Mind.
I was fortunate enough to get a copy of his latest book, The Adventures of Johnny Bunko, The Last Career Guide You’ll Ever Need. After devouring the book, I wrote a review on Trend Hunter.
It turns out, Dan is a fan of Trend Hunter too…
(TrendHunter.com) Key hooks can be a bit tacky, but when they’ve got a hip design like this giant black Moustache key rack, it would be hard to describe it as anything but fabtackulous!
“This fancy mustache key hook is solid pine with brass hooks and is 18 inches x about 4.5 inches,” Etsy says.
It comes in matte b…
Havas reports a 2.5 percent gain in revenue to $550 million for Q1 2008. What recession?
(TrendHunter.com) Disney is joining the global awareness movement with the launch of Disneynature, a new film label that will cover nature and wildlife documentaries and special features relating to animals and the environment.
This is like the next gen Bambi, Dumbo and Simba, targeting all age groups, but mostly a…
Sega is getting into the summer Games action by featuring Olympic athletes in upcoming video games. The new Beijing 2008 Olympics video game which drops on June 24th, simulates over 35 Olympic competitions and some of them feature USA medal hopefuls Amanda Beard, Tyson Gay, Nastia Liukin and Reese H…
NEW YORK (AdAge.com) — Marcus Brauchli, The Wall Street Journal's well-respected managing editor of just 11 months, left the post today, after talking to the editorial independence board formed when Rupert Murdoch's News Corp. bought The Journal's parent, Dow Jones.
(TrendHunter.com) Earbuds for the giants? These oversized earbud speakers are 50X the original size of the normal earbuds. They can be hooked onto your computer, MP3 or CD player and come with audio and a USB cable.
The buds require 3 AAA batteries to power the incredible boom they can produce.
Warning: Do not us…
In a new video which mirrors the Dove Onslaught commercial, Greenpeace is claiming Unilever, which makes Dove products, buys palm oil from suppliers in Indonesia who destroy the region’s forests.
(TrendHunter.com) New Restaurant is a Swedish restaurant that is really, really determined to go green. This is like the European version of the North American Rain Forest Cafe.
Architectural firm Olssonlyckefors has created a jungle-like atmosphere complete with cascading walls of foliage, giving the New Restauran…
Adrian Ho of Zeus Jones is a planner, a.k.a. one who thinks deep thoughts, and increasingly shares them via the interwebs.
As postmodernism tore apart the traditional hierarchies and relationships I had been brought up with, I felt a strong need to create new ones. To tie things back together into a new story, to help make sense of the world again.
I think this sense of feeling adrift was quite widespread. One of the books that I felt captured this phenomenon very accurately was The Protean Self. I haven’t read it for a long time, but the main thesis was that one reason for the resiliency of humans is our ability to become very fluid and adapt to “dislocations” by re-creating ourselves rather than by trying to recreate our world.
Rather than attempting to weave together a new story or structure to explain the world, I think we have all become more adaptable, more fluid and less concerned with structure and hierarchy. This is one of the defining characteristics of Generation Y and it has led to the mashup culture that we all experience today.
Marketing has created more meaningless structures than most disciplines in its attempt to disguise what is essentially a creative discipline as a “scientific” one. To me progress starts by tearing these apart and allowing the relationships between the various concepts we use to be more fluid and more dynamic.
I’m trying to think what this means in a practical sense. Does it mean copywriters are now free to write plans and planners are free to write copy? I suppose. There must be thousands of applications for this new and improved fluidity.
(TrendHunter.com) Who says you have to shell out hundreds of dollars on an Optimus Maximus keyboard to have a colorful unique one?
Any plain keyboard coupled with a mix of marker pens, paint, stickers, assorted decor and a bit of creativity will result in a unique customized hip keyboard with character and style.
C…
(TrendHunter.com) This Kit-Kat campaign brings a whole new twist to the famous “Have a break, have a Kit-Kat” slogan.
The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way you break your Kit-Kat bars. The message is that whenever you feel angry, depressed, or annoyed tr…
Hugh Macleod is writing a book about creativity in Alpine, Texas.
Facebook is a pain in the ass (or whichever body part it comes into contact with).
DETROIT (AdAge.com) — American Suzuki Motor Corp. has tapped independent agency Siltanen & Partners Advertising, Marina del Rey, Calif., to handle two vehicle projects later this year.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
