LONDON – BBC Two’s US import ‘Heroes’ was watched by 3.7m viewers on its return for a second series last night, pushing ITV1 into third place at 9pm, according to unofficial overnight figures.
LONDON – Veteran BBC presenter Sir Terry Wogan has reportedly been given a four-week trial hosting a general knowledge quiz show on Channel 4, which may replace ‘Richard and Judy’ this summer.
LONDON – Bartle Bogle Hegarty has resigned the Bertolli account, the Unilever-owned Italian food brand, by mutual agreement following a seven-year relationship.
This anti-binge-drinking ad from New Zealand is pretty heavy in its portrayal of excessive boozing and passive-aggressive friendship. Why does everyone at the party let the crazy diamond shine on? Couldn’t someone say, “Hey man, you’ve been drinking since you got here, maybe don’t swing your kid around inside the house?†It’s not like they didn’t know what condition he was in, given how he was drunk-hugging everyone in sight. Maybe they could add to the tagline: “Also, your friends are total wusscakes.†Via Spare Room.
—Posted by David Kiefaber
Careful kids, you might wear that word out. Now for the press release:
A fully integrated national advertising campaign for the all-new Acura TSX began on April 20. The strategy for the campaign developed by Acura and RPA, a leading independent advertising agency based on the West Coast, is to build excitement for the launch of the all-new Acura TSX by accentuating the vehicle’s sophisticated look and exhilarating performance, thus demonstrating “A New Generation Has Arrived.â€
America could learn from countries where citizens gather in large numbers for reasons that aren’t depressing, annoying or violent. Take Belgium, where some 1,500 students recently all dropped Mentos into bottles of Diet Coke so they would explode all at once. Yes, they’re about two years late on this stunt, but now they have a world record to tell their grandchildren about. The next time people here march on Washington, they’d better be carrying toasters and Pop Tarts.
—Posted by David Kiefaber
QINGDAO – Haier has said that contracts with agencies appointed by departing chief brand officer Larry Rinaldi are still under discussion.
A charitable body set-up by the world of cricket has brought in agency backing for the first time.
Advertising Agency: The Martin Agency, Richmond, USA
Creative Directors: John Boone, David Oakey
Art Director: John Boone
Copywriter: David Oakey
Photographer: Mike Carrol
Producer: Tony Goes
Advertising Agency: The Martin Agency, Richmond, USA
Creative Directors: John Boone, David Oakey
Art Director: John Boone
Copywriter: David Oakey
Photographer: Mike Carrol
Producer: Tony Goes
Advertising Agency: The Martin Agency, Richmond, USA
Creative Directors: John Boone, David Oakey
Art Director: John Boone
Copywriter: David Oakey
Photographer: Mike Carrol
Producer: Tony Goes
NEW YORK: Omnicom Group Inc.’s PR businesses’ contributed revenues of $315 million in its first quarter of 2008, an increase of about 7 per cent from the prior year. The PR revenues accounted for 10 per cent of the company’s total earnings.
LONDON – Three-quarters of 18- to 24-year-old mobile phone users have been recipients of text message spam, according to research published by SMS security firm Cloudmark.
Matt Ramsay, business development director at Inbox, has been promoted to the role of CEO after nearly three years at the digital agency.
LONDON – The co-operative has launched an integrated campaign to promote its Fairbourne Springs own-brand water over “unethical” brands.
You can also watch the making of video.
Advertising Agency: Duval Guillaume, New York, USA
Creative Directors: Alex Goulart, Joao Medeiros
Creatives: Stoffel van den Bergh, Usman Abdul, Marijn Buijs
Head of Design: Moenen Erbaur
Released: April 2008
Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Art Director: Marco Sluijter
Copywriter: Dieuwer Bulthuis
Photographer: Mieke Meesen
LONDON – Private jet charter company NetJets Europe is launching an advertising and direct mail campaign aimed at encouraging businesses and wealthy individuals to try out its Private Jet Card.
LONDON – John McCambley, the former head of marketing at Nunwood, has joined McCallum Layton, the market research company.
Advertising Agency: Hemisphere Droit, Paris, France
Creative Director: Frank Tapiro
Art Director: Etienne Batard
Copywriter: Christophe Lafont
Photographer: seb et enzo
Published: April 2008
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