Do you really know how your English sounds to others?
Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Director: Ulrich Zünkeler
Art Director: Benjamin Allwardt
Copywriters: Sascha Petersen, Thomas Rendel
Photographer: Image Refinery
Published: April 2008
LONDON – The boards of market research giants TNS and GfK have announced they are in merger discussions to create the world’s second-largest market information group.
LONDON – Nick Hornby and Whitbread-award winner Mark Haddon are among a group of authors who have written a letter protesting against the actions of Tesco’s Thai subsidiary.
LONDON – Intel has awarded its $300m (£149m) global media account to Omnicom’s OMD, following a competitive pitch.
LONDON – The Office of Fair Trading’s investigation into possible price fixing of food and toiletries products at supermarkets is focusing on around 100 leading brands including Coca-Cola, PG Tips and Warburtons bread.
PARIS – Publicis Groupe, owner of agencies Saatchi & Saatchi and Starcom MediaVest, has reported revenue growth of 8.2% for the first quarter of the year to €1.06bn (£830m).
LONDON – Iceland is signing former Atomic Kitten singer Kerry Katona to appear in its advertising for a further 12 months, despite recent tabloid controversies concerning the reality TV star.
LONDON – Gucci is to promote goods with lower price tags as part of its strategy to boost sales. The decision is a sign that the expected consumer slowdown has started to bite and follows a decline in sales at the fashion house.
LONDON – Tesco has become the first major UK advertiser to take a stand against Google’s decision to allow brand owners to bid against each other for keywords trademarked by rivals.
LONDON – Five’s video-on-demand service, Five Download, is to be relaunched as Demand Five in late May, supported by a significant on-air marketing campaign.
LONDON – MindShare has closed its House of Media franchise, central to the WPP agency’s offering for the past decade, with UK chief executive Jed Glanvill claiming it was increasingly complicating the agency’s message.
LONDON – The second national digital radio multiplex might be mothballed for as long as two years, as its owner 4Digital Group looks at options that could lead to its stations launching on Digital One instead.
SINGAPORE: MTV Networks Asia is introducing a new platform that builds on its core music content, enhancing brand consistency across various regional markets.
We’ve seen weird shit sell razors, but we’ve never seen an angle like this one.
67 Best Practices for On-Screen Communication
Press release (Apr.17, 2008): “NeuroFocus has distilled and compiled its findings into 67 key points, or “best practices”, designed to serve as a roadmap for ensuring that visual communications on a screen match what the brain desires to see the most, and what it responds to the best.”
Most Ads Are Not Neurologically Optimal
CEO of NeuroFocus in a follow-up interview with Media Post: “We’ve found that about 75% of all content–not just advertisements–is not neurologically optimal.”
“For example, consumers interpret info on different parts of a screen with different sections of their brain. […] So an advertiser or TV show producer has reduced the engagement potential and effectiveness of their content from the onset if the bulk of the textual and numerical info is placed on the left side–with the imagery or brand logos on the right.
“Take that simple principle and go see how many brands have gotten it wrong,” Pradeep said. “How many billboards have gotten it wrong? When you see a TV ad, look at how it ends and see how many have the logo placement wrong. Then look at something like Target’s in-store displays and see how many of them have gotten it right.”
Earlier:
Nielsen Invests in NeuroFocus
(TrendHunter.com) Victoria Beckham’s special nude appearance on Marc Jacob’s “Protect The Skin You’re In” t-shirt earlier this year created much buzz and helped raise awareness about the dangers of skin cancer. And even though she wasn’t the first big name celeb to shed all for a cause, she seemed top have started a …
The MySpace homepage has been invaded by concurrently-running banner ads for the NBA.
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