HONG KONG – Elements shopping mall has handed its creative and media accounts to new McCann Worldgroup unit 291 Melons, following a mandatory tender process which incumbents M&C Saatchi and Starcom opted out of.
HONG KONG – Following last year’s local launch which attracted lengthy queues outside its new shop, Swedish fast-fashion house H&M is looking to fight sophomore season blues with an aggressive advertising campaign planned by ZenithOptimedia.
SINGAPORE – Kinetic Asia-Pacific COO Ron Graham (pictured) has abruptly departed the company.
Interesting read from yesterday’s Adnews.
Young Aussies are fitting 38 hours of activities into every 24-hour period thanks to multi-tasking, new research from Synovate has found.
The annual Synovate Young Asians study, which covers 11 markets across Asia Pacific and looks into youth media perceptions and consumption, has for the first time published findings on Australian youth.
The […]
Powerset, a much talked-about start up search engine has finally launched. It’s not really a search engine, as such, but a clever toolset that interprets natural language queries, and facts on a web page to radically change the way we consume information.
var addthis_pub = ‘publicisnz’;
HONG KONG – Media has announced it will begin research on the fifth edition of its annual Asia-Pacific Top 1000 Brands portfolio, to be published August 21.
To prove to “wired” customers that it’s not the home security system of the past, CMO Fred Siegel of InGrid partnered with video site National Banana, whose online video offerings include stuff like “Gay 4 Obama” and “Spitzer Call Girl Resigns.”
“Hey Adrants! I don’t know if you’d be interested or not, but this homebuilder is hip.” (Signed “anon.”)
I’m not really sure what to say about “Spare a Rib” for KC Masterpiece (agency: DDB, SF).
In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block.
In addition to Vodafone, Gizmodo reports that the iPhone will also be offerred by Optus through Singtel’s Asian deal.
So Apple’s carrier exclusivity deals are over. Probably just as well.
To me the philosophical question for carriers: if you are so against becoming BDPs (bid dumb pipes) then why take the iPhone? Sure, it will buy […]
Or possibly just turn it into a thumb.
Or possibly just turn it into a thumb.
Heya, adgrunts.
It used to be that y’all hated banner as more than life itself. You told me so more than thrice.
It used to be pretty cool to just log in and not see them. It used to be that everyone reckoned it was a good idea to support a service with a coin or three to help it survive.
Now I wonder if things haven’t changed. Would you think it was cool to watch ads (as in, the collected commercials of the 42000 strong commercial archive) for FREE, if only there was a twenty second ad that you didn’t ask for, that you had to watch before it? And a bunch-a ads around it? Like, banners everywhere! Some even . How about if you could pay to get away from that mess and meet the serene ad-free advertising archive that you meet today when upgrading, not even a single text-ad bugging you? Would that be cool, sortof like an opt-out option?
The only reason I’m asking is because traffic and want clearly needs me to upgrade on the servers and bandwidth, but if we can’t figure out a way to pay for this together. Well, it sadly won’t happen. I’d much prefer to make things happen, man.
So I’d REALLY like to know what adgrunts think today about it. I’m guessing peoples minds might have changed but I’m not sure.
(TrendHunter.com) The Trend Hunter community has been fascinated by what’s being referred to as “untooning.†The new graphic art form strips famous pop culture characters of their “cartoon†characteristics and transforms them into what artists imagine they would look in the flesh. This process gets to the …
NEW YORK (AdAge.com) — Mountain Dew makes its return to film production with its new skateboard documentary, "Deathbowl to Downtown," which follows the rise of street-skating in New York's shifting urban landscapes from the '70s to the present. The documentary, which took three years to make, is as much a sports action video as it is a look back at the Big Apple.
(TrendHunter.com) Believe it or not Artist Kittiwat Unarrom who has a family baking business is baking Hhads and other body parts.
Does that seem gruesome? You probably would be relieved if I told you that those heads and severed limbs are not actually the real deal but made out of bread.
Kittiwat Unarrom from Th…
According to Valleywag, “prices in the online advertising’s world bargain bin are cratering.”
Owen Thomas of Valleywag writes:
The business of brokering ads is failing advertisers and publishers. Advertisers don’t want to spray their ads across the Web; they want to target them to the right audiences. Publishers, meanwhile, would like to see their products earning uninsulting rates. But what is sold cheaply is valued little.
Valleywag cites this PubMatic report, which claims that Web site monetization dropped by 23 percent in April.
Among the verticals, Social Networking led the plunge with monetization dropping 47 percent. Entertainment monetization dropped 17 percent. Gaming and Sports were down marginally (4 percent and 5 percent, respectively). Technology remained relatively flat, but is still off January highs.
With Walt Disney taking the reigns in Austin, TX, there is going to be a whole new way to test the effects of advertising on the viewer. Disney ultimately wants to find out if consumers are more impacted by interactive ads and if their money would be well spent on these high-tech ads.
“TV is not a rational medium, it’s an emotional medium,” Varan said. “We can get to a deeper layer of what’s motivating people by seeing how they behave, observing them in experimental settings and seeing how their body reacts.”
Biometric testing has been used when testing print ads as it gauges a reaction that focus groups and surveys don’t always catch. Now, should Disney’s new lab open by year’s end, we’ll know the same thing about TV spots, mobile and interactive ads. Depending on the outcome, this could mean that for ads of this high-tech calibur, agencies could ideally charge more since they will be more effective. Is it really making someone’s heart beat faster? Are they truly feeling the emotional connection you are trying to convey? ABC and ESPN may just be the first to know.
Read more about it here.
Technorati Tags: Disney, ABC, ESPN, advertising, testing, focus groups, biometrics, television, interactive
Peeps:
We, uh, uploaded the wrong file to iTunes. So, Episode 58 sounds a lot like Episode 48. Sethy G. has since corrected, however, it takes Steve Jobs a day or so to get that fixed up on iTunes. In the meantime, the file in the upper right hand corner of this blog is correct. Have at it.
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