DETROIT (AdAge.com) — In a move to wring more from its media dollars, Chrysler is reshuffling its marketing deck and migrating one of its executives to its media agency, Omnicom Group's PHD. The automaker said Jim Helberg, who joined Chrysler in late January as media director from OMD West, will lead the Detroit-area office of PHD, Troy, Mich., as exec VP.
It's 2008. Wake up. Drink some Patron and lets start thinking rational: How do we harness our non-linear world?
(TrendHunter.com) Italian cartoonist Donald Soffritti, known for drawing characters like Padre Tony and the Super Zeroes, has found a pet hobby. He visualizes the popular superheroes of today in their senior years.
After all, even Wonder Woman has to age, just as Batman and the others do… well, except for the pha…
(TrendHunter.com) Going for a variation of “having the blood of someone on your hand,†this new campaign for Brita water filtration pitchers and Nalgene refillable bottles warns us that we are murdering our planet and that we have its blood (oil) on our mouths…
The ads depict people with unpleasant-looking cr…
A fun guerrilla campaign to promote Pantene Anti-Breakage Shampoo has just been deployed in Toronto, Canada.
The campaign uses enormous braids a la Rapunzel that dangle from buildings, complete with a dummy of a man climbing them. The obvious nod to the well-known fairytale is used to demonstrate…
How about approaching someone cute you’d like to get closer to and introducing yourself with, “Hello, my name is Onion”? I would say, you would be one lonely person. That is the witty approach of this new SMINT breath mints campaign that uses “Hello, my name is..” party tags to reflect what your bre…
The fascination with fairytales continues, as ad agencies continue to come back to well-known classic characters. This add, featuring Puss in Boots, is for Saniterpen, a pet odor remover.
It features a realistic image of a cat in an old fashioned European home, removing his boots and knee high so…
For your old buddy.
Advertising Agency: TBWA-MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Stephane Lecoq
Copywriter: Alban Penicaut
Photographer: Edouard Boutinaud
(TrendHunter.com) The glue stick butter applicator is just the right combination of functionality and silliness. I’m not sure that this idea is a commercial reality, but I can definitely see the potential.
One can’t help but look at this picture and think, “Why not?” It may not be worth a thousand words, but def…
James Woodburn saves the planet, by watering after 6pm.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
Iris Jenkins saves the planet, by switching off lights.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
(TrendHunter.com) Consumed with his graduate school program and motivated by a loneliness I can totally identify with, New York University student Drew Burrows showcased INBED, an “infrared-sensitive” light projected virtual girlfriend, at NYU’s Interactive Telecommunications Program Spring Show at Tisch School of th…
Jeremy Fortuin saves the planet, by turning his TV off standby.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
Candice Serfontein saves the planet, by shopping with reusable bags.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
LONDON – Fallon triumphed in tonight’s D&AD awards with its Gorilla spot for Cadbury’s picking up one of six black pencils.
Here are the full results from tonight’s D&AD awards, which took place at London’s Royal Festival Hall.
Make wood tough.
Advertising Agency: Euro RSCG Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Tim White
Illustrator / Photographer: Giannini
Published: May 2008
Make wood tough.
Advertising Agency: Euro RSCG Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Tim White
Illustrator / Photographer: Giannini
Published: May 2008
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