BEIJING – Global financial, corporate and public affairs communications consultancy Gavin Anderson has expanded its Asia-Pacific presence with the opening of an office in Beijing, its first in the mainland.
LONDON – WPP has inked a multi-year partnership with Yahoo, which will allow the holding company to move from “manually booking ads†to a more seamless system.
HO CHI MINH CITY – Ogilvy Vietnam has appointed regional planning director Alex Clegg to the newly created role of managing director of Ogilvy & Mather Advertising.
By now the words “hope” and “Obama” are inseparable. And the man certainly hasn’t welded himself to the ideal without help.
For its client Qwest, Draftfcb uses the common man — and the common woman, and their common kids — to appeal to their counterparts in your living room.
Whenever we see corporate acquisitions or mergers today, seeing Microsoft Corporation’s name in the fold will surely make you read the article immediately. Microsoft has long been known for aggressively seeking out great companies to acquire and it has added another one today in the person of Rapt Inc, a company that provides tools to advertising publishers to manage inventory and pricing.
We are all aware today that apart from the various web programming techniques, online business entrepreneur know for a fact that online advertising is where they can get the money from. Apparently, this added mix in their fold not only provides another possible integration of tools to their current applications but also new sources of profitable income for the software giant.
“Online publishers have a complex array of needs, and they require more attentive and sophisticated partners to help them solve these challenges,” Brian McAndrews, Microsoft’s senior vice-president, advertiser and publisher solutions group said.
“With this acquisition, we are uniquely positioned to help publishers succeed on all fronts,” McAndrews said.
(Source) Half Life Source
Technorati Tags: advertising, online advertising, rapt inc., microsoft, software giant, income, profit
CHICAGO (AdAge.com) — Grand Marnier has come to a conclusion: It's not going to find the younger drinkers it seeks with an ad budget centered on Architectural Digest and The Economist.
CHICAGO (AdAge.com) — Lee Abrams, the former XM Satellite Radio executive who was tapped as Tribune Co.'s VP-innovation last month by the publisher's new chairman, Sam Zell, is the latest in a growing line of innovation gurus hired by big newspaper publishers and charged with finding the big ideas necessary to help them navigate the changing media-consumption habits of their readers.
Over the past several decades, it has become clear that around the world, consumers' habits, likes and dislikes are becoming much more similar.
If they aren't already losing sleep over this question, global brand marketers have more than enough right to: How must we leverage our global brands?
Instead of framing their roles in terms of self-preservation, CMOs should be asking themselves: What is the proper role of marketing at my organization, and how can it be used to create as much value as possible?
NEW YORK (AdAge.com) — SheSpeaks represents the growing trend of demographic-specific agencies populating the expanding word-of-mouth landscape. A study by PQ Media found that marketers spent $1.4 billion on word-of-mouth marketing in 2007, up from less than $100 million in 2001. RepNation, which targets the teen-to-late-20s segment, and Mommy Clique are other recently formed specialty shops.
NEW YORK (AdAge.com) — According to MotiveQuest, the Online Promoter Score can correlate the relationship between marketing and online brand advocacy to sales by measuring the net frequency of people recommending a brand online. A 16-month test of the metric helped Mini discover the connection between online buzz and retail traffic and helped the automaker revamp its media-relations philosophy.
CHICAGO (AdAge.com) — For years, Wal-Mart has worked with two major fast-food companies to put restaurants in its stores: McDonald's and Subway. But now, in a move that reflects the changing demographics of its shoppers — and the country — the retail giant is making room for three new chains in its stores, two of which have a Hispanic flair.
YORK, Pa. (AdAge.com) — Even with products priced at $50 and up, video-game marketers are finding the recession more friend than foe.
NEW YORK (AdAge.com) — Nutrasweet's taking a marketing shortcut as it introduces its first line of tabletop sweeteners: packaging its products in colors that mimic established giants in the $1 billion industry.
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