LONDON – Apple is to change the amount it charges for songs on iTunes from April by introducing a three-tier structure offering tracks at 59p, 79p and 99p, replacing the current 79p for every song system.
LONDON – The BBC iPlayer has delivered record end-of-year figures with 41m requests to view BBC programmes via the iPlayer in December 2008 with a bumper Christmas week fuelled by ‘Wallace and Gromit’ and ‘Doctor Who’.
LONDON – WPP Group’s Ogilvy Group in North America has cut around 150 staff, or almost 10% of its workforce, according to US reports.
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Associate Creative Directors: Gumpon Laksanajinda/Wichian Thongsuksiri
Copywriters: Wichian Thongsuksiri, Kris Garford Spindler
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Kornthon Anantananukun, Ratapon Houyhongtong, Gumpon Laksanajinda
Photographer: Srimongkol Phachonkaew
Illustrator: Surachai Puthikulangkura
Agency Producer: Paiboon Suwansangroj
WASHINGTON – Leo Burnett has agreed to pay the US government $15.5m (£10.4m) to settle allegations that the advertising agency submitted false claims to the US Army while working on its account.
LONDON – A TV and radio campaign for British Gas’ HomeCare boiler maintenance plan has been axed by the advertising watchdog following complaints it is misleading.
LONDON – Ladbrokes, and its agency M&C Saatchi, has responded to an ASA ban on two ads for Ladbrokescasino.com by putting a cheeky full-page ad in the Sun.
(TrendHunter.com) Designer Anna Kolvik was drawn by science fiction to create her futuristic collection for Fall/Winter 2008/09. She layers a selection of sheer, stretchy and metallic fabrics to create the ultra-modern…
“Want to write something good for the cinema?”
Advertising Agency: Red Cell, Milan, Italy
Creative Directors: Roberto vella, Stefano Longoni
Art Director: Paola Bussa
Copywriter: Simona Laudisa
Photographer: Mauro Turatti
Un spot réalisé par l?agence anglaise BBH avec 1st Ave Machine et Passion Pictures pour la dernière campagne de la marque Audi. Un très beau travail de pliage ainsi qu’un mélange de stop-motion et d?animation.
I saw this photo of Women with Fire Masks a few days ago at the Jeu de Paume in Paris. It was part of a retrospective dedicated to the American photographer, reporter and model Lee Miller . The show closed last week but that doesn’t mean i cannot share this image with you.
Lee Miller, Women with Fire Masks, Downshire Hill, London, 1941 © Lee Miller Archives, England 2008
Credits:
Client: NINTENDO FRANCE
Product: NDS LITE COLOR
Title: COLOR YOUR LIFE
Advertising Agency: ALERTE ORANGE / PARIS / FRANCE
Executive Creative Director: OLIVIER BODEUR
Creative Directors: PHILIPPE VALLET
Art Director: Christopher Hittinger
Digital Retouch: DAVID BONENFANT
advertiser: Zurich Chamber Orchestra
agency: Euro RSCG, Zürich, Switzerland
creative Director: Axel Eckstein
art Director: Rob Hartmann
graphic: Isabelle Bühler
illustrators: Nadja Stadelmann, Andrea Ulrich
Tesco Supermarket is in hot water for reportedly advertising bargain drink offers which it did not have. According to the reports, Tesco had announced a “cut-price” alcohol offering only to be found that the promotional gimmick was no more than a hoax to lure in customers to its fold.
And the Advertising Standards Authority (ASA) is understood to be pursuing a separate probe into reports Britain’s largest supermarket chain broke advertising by refusing to remove promotional banners in shop windows as supplies of the drinks ran dry.
The supermarket wars are reaching a boiling point and from the looks of it, Tesco may have gone in a wrong approach to up their standing.
(Source) Mail Online
If you’ll be in Las Vegas for Affiliate Summit which begins Sunday and runs through Tuesday, here’s a list of known events occurring prior to and during the conference.
People magazine's two-page spread features Alex Bogusky's "9-Inch Diet" but fails to mention his agency represents fast-feeders including Burger King and Domino's.
One thing that is holding back most people from getting a new car is their financial capacity to maintain monthly amortization for the vehicle that they may purchase. One reason why most car companies are falling due to debt is the fact that they have to deal with bad loans and people apprehensive of buying a car via financial services.
Thanks to Hyundai’s new car loan scheme all that is about to change. To entice car buying, they have come up with a program that will allow buyers to return their vehicles if they get fired or laid off. The promo only covers car purchases made within a year.
This move is bound to entice car buying. With no strings attached, people can look forward to better car buying options, something that has been keeping buyers hesitant these days.
According to the Hyundai Assurance Program, the South Korean automaker said people who finance or lease a new Hyundai during the next 12 months could return the car if they “experience an involuntary loss of income” within one year of the purchase date.
(Source) Fresh News
Michael Phelps continues to be the apple of the eye of advertisers these days. The latest company to enlist him as their endorser is DMG Entertainment, choosing the Olympic gold winner to be the new face of Mazda in China.
It looks like things can get only sweeter for Michael Phelps after his historic triumph at the last Beijing games. Add another company to his endorsement profile.
Phelps, the world’s greatest Olympian and 14-times Gold Medal winner, will exclusively endorse the new Mazda 6 model in a series of advertising campaigns that include TV commercials, newspaper and magazine adverts, as well as outdoor poster advertising and personal appearances.
(Source) MSNBC
Hot damn. Domenico Vitale, Chief Strategy Officer of Lowe Worldwide, has left the battered shop to form his own agency, People Ideas & Culture. Free at last! Vitale is free at last! So what’s the deal:
“People Ideas & Culture (PI&C): A global collective of diverse talent creating, sharing and delivering unbiased solutions as diverse as its members, designed to change with PI&C.”
How it works: “The current model in the industry is based on high overhead with a limited, therefore biased, breadth of resources. People Ideas & Culture inverts the model with an expanded breadth of resources and low overhead. Every project is the perfect joint venture to solve a business problem. Not the obsolete AOR model. This new model is about creating true value for both the clients and the agency. The idea is to create the dream team every time, by utilizing the vast array of talent typically not attracted to the big agency model, entrepreneurs and perfectionists in their trade.”
What the hell? Wasn’t I just bitching about this? Anyway, Vitale is a planner’s planner. He’s a mentor even. Vitale is kinda of the Gandalf the Grey of strategy. No, not white. He’s gotta battle his own Balrog (the ad industry) before that happens. Pretty sure he’s going to pull it off, too.
Congrats to Vitale.
P.S. Somewhere in New York, Mark Wnek is probably freaking the hell out. With Vitale gone, what will happen to Lowe?
More: And The Winner Of Our Honeyshed/Bob Garfield Contest Is….
New Career Opportunities Daily: The best jobs in media
NEW YORK (AdAge.com) — Univision Communications and Grupo Televisa, the Mexican media giant that supplies most of the U.S. Spanish-language TV network's highest-rated programming, went to trial today in U.S. District Court in Los Angeles after years of feuds and legal skirmishes.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
