Feb
23
One for the Road
Posted in: UncategorizedExcellent work from:
Art Director: Chinmoy Bhowmik
Copywriter: Aditya Gupta
City: New Delhi, India 
Feb
23
Want to Successfully Target Boomers? Aim for the Head
Posted in: Uncategorized
"Health from the neck up" is the new catchphrase, and the minute you stop to think about it you realize: Of course! Why did we spend so much time worrying about our thighs instead of our eyes?
Feb
23
Media Guy’s Pop Pick: ‘Man on Wire’ on DVD
Posted in: Uncategorized
Leading up to Oscar Sunday, I didn't have a lot of horses in the race, except for "Man on Wire," the best-doc nominee that, in my book, was the overall best film of 2008.
Feb
23
We Hate You! The Year’s Most Despised Celeb Brands So Far
Posted in: Uncategorized
Lately, we've seen a number of celebrities do major damage to their brands in ways that seem irredeemable — that no degree of publicist-driven spin can reverse.
Feb
23
Self-Regulation Shouldn’t Be Advertising’s Best-Kept Secret
Posted in: Uncategorized
As if you needed another sign that times are tough, here's a fairly reliable measure: The number of cases handled by the advertising industry's best-kept secret — self-regulation — are on the rise.
Feb
23
How One Agency Is Doing More for Jobless
Posted in: Uncategorized
NEW YORK (AdAge.com) — After seeing advertising job losses mount in its home city of Toronto, an independent agency is trying to mitigate the devastating effects of the recession in Adland.
Feb
23
Big Spenders Force Shops, Media to Wait for Payment
Posted in: Uncategorized
Feb
23
McD’s Opened Dialogue to Turn Itself Around
Posted in: Uncategorized
LONDON (AdAge.com) — McDonald's in the U.K. has just had its best ever year and despite — or perhaps because of — the economic climate, its chief marketing officer for U.K. and Northern Europe, Jill McDonald, is in a bullish mood: She's expecting to come out of the recession serving more customers than going in.
Feb
23
Why the Click Is the Wrong Metric for Online Ads
Posted in: Uncategorized
Feb
23
Marketers Adapt as Social Networks Attract Older Users
Posted in: Uncategorized
NEW YORK (AdAge.com) — Social networking is no longer a youth phenomenon. As Facebook marches toward 52 million U.S. users (170 million worldwide), the site is beginning to look like, well, America.
Feb
23
Newsstand Suffers as Readers Skip the Store
Posted in: Uncategorized
NEW YORK (AdAge.com) — If magazines' recent, atrocious newsstand sales are any indication, this may not be the best time to ask people to pay for new kinds of content. They're already tapped out on established buys such as magazines.
Feb
23
Guess Which Medium Is as Effective as Ever: TV
Posted in: Uncategorized
Feb
23
Marketers Demanding Ratings for Each TV Ad
Posted in: Uncategorized
Feb
23
Making the Case for Micropayments in News
Posted in: Uncategorized
NEW YORK (AdAge.com) — Aspen Institute President-CEO and former Time Editor Walter Isaacson says simple subscription or micropayment models could and should still be introduced today — and not just for newspapers.
Feb
23
Despite Recent Events, the American Magazine Is Not an Endangered Species
Posted in: Uncategorized
As someone who's been in the magazine business through several of these cycles, I vividly recall how each downturn was the worst ever and how recovery invariably required a miracle. In fact, the next downturn is always the worst, and some of the recoveries have been spectacular.
Feb
23
Amnesty launches anti-rape campaign
Posted in: UncategorizedLONDON – Amnesty International is launching a print and poster campaign highlighting the use of sexual violence as a weapon of war.
Feb
23
Book Review – Digital by Design: Crafting Technology for Products and Environments
Posted in: Uncategorized
‘Digital By Design’ is a wide-ranging survey that considers the work of those visionaries who are reimagining the relationship between technology, design products, immersive environments and human interaction for the twenty-first century. The result is a captivating assessment of pioneering approaches in art and design that encompasses a broad spectrum of humanist values, humor, magic and sensory experiences continue
Feb
23
Using Sympathy for Awareness – UK Cervical Cancer Screenings Spike Following Jane Goody’s Fame (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Optimists believe that even the darkest storm cloud has a silver lining, and it looks like the silver lining that surrounds Jane Goody’s terminal cervical cancer is an increased awareness of the disease.…
Feb
23
Folding Supercars – The Striking BRB Evolution Can Fold in Half to Snag a Parking Spot (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Fed up with nonexistent parking spaces? If only we could get our hands on the keys of a BRB Evolution. The stunning concept is a hybrid car that runs both on electricity and on hydrogen. Yet its best quality…
Feb
23
Meltin’pot: Nightmares
Posted in: Uncategorized
“This summer abandon your nightmares”
Advertising Agency: Armando Testa, Turin, italy
Creative Director: Michele Mariani
Project leader / Vice Creative Director: Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriter: Luca Cortesini, Laura Sironi
Photographer: Vincent Dixon
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.