LONDON – Brands including Virgin Atlantic who are engaging in customers online conversations are earning positive reputations but the amount of negative online chatter is increasing due to the economic downturn, according to a new study.
LONDON – Train operator London Midland has handed its advertising and media planning and buying accounts to Rees Bradley Hepburn and MediaVest Manchester respectively.
To convey their wishes for the New Year to their clients, Lowe has sent them a miniscule card. The card looked just like a normal wish card, but was much smaller. On the front was the classic message: Best wishes for 2009*”. The recipients of the card found the explication for the asterix on the inside of the world’s smallest wish card: It’s crisis time for everyone.
Advertising Agency: Lowe, Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
LONDON – Mars has announced it has moved the strategic planning part of its Petcare business out of MediaCom and into ZenithOptimedia without a review.
LONDON – Ofcom has ruled that Domino’s Pizza’s sponsorship of ‘The Simpsons’ on Sky One was in breach of broadcasting codes on the basis that the brand-focused idents promoted food high in fat, salt or sugar (HFSS) to children.
In year 2 of the campaign; “Help Us Keep This Beer A Buck”, James Ready goes outdoor.
The Brewery couldn’t afford the whole billboard, so they asked beer drinkers to share the billboards and Help Keep James Ready A Buck.
Phase one drove people to a website where they could upload any message or image. Phase 2 featured all the images and messages that were uploaded to give people their very own billboard.
The Result: When you share a billboard with a beer; it becomes your beer for life.
Credits:
Credits:
Client: James Ready Brewery
Agency: Leo Burnett Toronto
Creative Director: Judy John
Creative Group Head/Art director : Paul Giannetta
Creative Group Head/Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copy Writer: Steve Persico
NEW YORK (AdAge.com) — The widgets and other applications that were little more than digital window dressing a few years ago have exploded into a vast new advertising venue. Many apps now draw millions of users each day at the same time they've become a broadly networked social medium in their own right. And, that, in turn, has given rise to a new sort of apps-only media-buying agency.
LONDON – The British Heart Foundation has relaunched its website in a bid to boost online donations.
LONDON – Digital publishers are being targeted with new affiliate marketing technology that will allow them to cash in when visitors to their websites click through to retailer sites and make a purchase.
LONDON – Facebook has initiated a purge of fake celebrity accounts amid fears people could be libelled by the practice as demonstrated by an exchange between a hoax ‘Kate Winslet’ and an ‘Angelina Jolie’.
LONDON – ITV1’s ‘Dancing On Ice’, on which Melinda Messenger was voted off, dominated last night’s TV viewing attracting 9.1m viewers, while Piers Morgan’s new chat show debuted with 4.5m, according to unofficial overnight figures.
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LONDON – Mars Petcare UK has appointed ZenithOptimedia to handle its £15 million media planning account.
LONDON – Amnesty international has launched a two-week poster campaign on the London Underground to boost awareness of the use of sexual violence as a weapon of war.
Une réalisation du studio allemand Büro für Form avec cette lumière suspendue qui change de forme et qui peut être tournée dans 12 positions différentes. Disponible en couleur blanche ou aluminium, et fonctionnant avec de multiples sources de lumières.
LONDON – The BBC’s plan to tie with ITV and BT to create a ‘next generation Freeview’, will be in the spotlight this week as regulators consider the proposals.
LONDON – Clips of football star David Beckham have been used without permission in a Chinese ad promoting a sex drug.
LONDON – Diabetes UK, Cancer Research UK and the British Heart Foundation have launched a press campaign in support of the government’s Change4Life activity.
LONDON – Marie Curie Cancer Care is to debut marketing activity in support of its annual Great Daffodil Appeal
LONDON – ITV is considering selling its Freeview multiplex operating business SDN as part of its efforts to save cash and focus on its core broadcast and television production business.
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