LONDON – Eat Seasonally, the campaign backed by companies including Sainsbury’s, Tesco and Waitrose, has sponsored a humorous short film aimed at raising awareness vegetable food miles.
Advertiser body ISBA is to advise a new consultation on behavioural targeting and online privacy issues led by the Information Commissioner’s Office.
I know. I know. The NBA finals are over and Kobe is in bed cuddling his trophy but I had to post this funny Nike Basketball commercial that played throughout the finals. When we talk about building true affinity for brands we must emotionally tap into consumers and truly engage them not just our numbers, research, and spreadsheets. In the onslaught of meaningless buy my product fodder, this spot stands out for all the good reasons.
I have heard sports lovers and not so sports lovers talk about “that funny Nike Basketball commercial”. Ahhhhh cooler talk, marketing heaven–and isn’t that what we all want?
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Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
LONDON – Shadow Culture Secretary Jeremy Hunt has lodged a formal complaint to the BBC Trust after the BBC confirmed it would keep new government business tsar, Sir Alan Sugar, on the hit show, The Apprentice.
(TrendHunter.com) You have infrared photography to thank for these mystically captivating photos. The image sensor used for these photos is sensitive to infrared light–much different then the light that can be picked up…
P&I blogger and Blue Chip Marketing founder Ian Moore attempts to justify the ROI of the latest Hula Hoops campaign, which offers prizes to consumers who make or vote for films featuring the crisp.
Une nouvelle vidéo sous la forme d’un making-of du dernier travail de l’artiste Martijn van Dam (Supersilo). Une illustration faîte à l’occasion de ChampionSound, entièrement créé à partir de Adobe Photoshop CS3 et Illustrator CS3.
Last night Mullen welcomed the Boston ad community to its new digs at 40 Broad Street.
LONDON – WH Smith and Tesco have been forced to apologise after promoting a book on Josef Fritzl, who kept his daughter in a cellar and repeatedly raped her, as a Father’s Day present.
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| THE ORIGINAL? Volkswagen Crafter – 2007 Agency : Z Publicidade (Mexico) |
LESS ORIGINAL : Volkswagen Transporter – 2009 Agency : La Mesa Santiago (Chile) |
| Ok c’est pour le même annonceur, mais ce n’est ni la même agence, ni le même pays, ni le même modèle de véhicule… (ni le même modèle de dinosaure?) |
LONDON – Music blog specialist Hype Machine has appointed digital ad house w00t!media to handle its online advertising sales.
LONDON – Online retailer SockShop.co.uk is increasing its web presence with the launch of a selection of product microsites and the appointment of viral marketing partner Tamba.
LONDON – Paramount Pictures has partnered with Microsoft Advertising to promote its summer film Transformers 2.
LONDON – Kraft Foods is turning to mobile to deepen engagement around its Oreo cookies campaign targeting families through their cinema visits.
NEW YORK (AdAge.com) — Is America ready to say, "How you doin'?" to New York-based radio-personality-cum-daytime-talk-show-host Wendy Williams? Debmar-Mercury, media buyers and veteran talk show producers are all betting that "The Wendy Williams Show" will strike a cord with audiences in between coasts when it makes its debut July 13 in national syndication on 20th Century Fox-owned and -operated stations.
LONDON – Aviva has struck a sponsorship deal with ITV Drama Premieres.
LONDON – Vodafone has launched an online music venture across the UK, Germany and Spain with social networking site MySpace.
LONDON – Brands wishing to target affluent, young opinion formers in a clutter-free environment should experiment with in-game advertising, according to new research.
LONDON – The election crises in Iran has prompted Facebook and Google to launch support tools for the Persian or Farsi language.
Des images amusantes par le photographe américain Mark Holthusen travaillant à San Francisco. Des portraits et des clichés publicitaires très réussies. Plusieurs exemples dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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