(TrendHunter.com) You have infrared photography to thank for these mystically captivating photos. The image sensor used for these photos is sensitive to infrared light–much different then the light that can be picked up…
P&I blogger and Blue Chip Marketing founder Ian Moore attempts to justify the ROI of the latest Hula Hoops campaign, which offers prizes to consumers who make or vote for films featuring the crisp.
Une nouvelle vidéo sous la forme d’un making-of du dernier travail de l’artiste Martijn van Dam (Supersilo). Une illustration faîte à l’occasion de ChampionSound, entièrement créé à partir de Adobe Photoshop CS3 et Illustrator CS3.
Last night Mullen welcomed the Boston ad community to its new digs at 40 Broad Street.
LONDON – WH Smith and Tesco have been forced to apologise after promoting a book on Josef Fritzl, who kept his daughter in a cellar and repeatedly raped her, as a Father’s Day present.
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| THE ORIGINAL? Volkswagen Crafter – 2007 Agency : Z Publicidade (Mexico) |
LESS ORIGINAL : Volkswagen Transporter – 2009 Agency : La Mesa Santiago (Chile) |
| Ok c’est pour le même annonceur, mais ce n’est ni la même agence, ni le même pays, ni le même modèle de véhicule… (ni le même modèle de dinosaure?) |
LONDON – Music blog specialist Hype Machine has appointed digital ad house w00t!media to handle its online advertising sales.
LONDON – Online retailer SockShop.co.uk is increasing its web presence with the launch of a selection of product microsites and the appointment of viral marketing partner Tamba.
LONDON – Paramount Pictures has partnered with Microsoft Advertising to promote its summer film Transformers 2.
LONDON – Kraft Foods is turning to mobile to deepen engagement around its Oreo cookies campaign targeting families through their cinema visits.
NEW YORK (AdAge.com) — Is America ready to say, "How you doin'?" to New York-based radio-personality-cum-daytime-talk-show-host Wendy Williams? Debmar-Mercury, media buyers and veteran talk show producers are all betting that "The Wendy Williams Show" will strike a cord with audiences in between coasts when it makes its debut July 13 in national syndication on 20th Century Fox-owned and -operated stations.
LONDON – Aviva has struck a sponsorship deal with ITV Drama Premieres.
LONDON – Vodafone has launched an online music venture across the UK, Germany and Spain with social networking site MySpace.
LONDON – Brands wishing to target affluent, young opinion formers in a clutter-free environment should experiment with in-game advertising, according to new research.
LONDON – The election crises in Iran has prompted Facebook and Google to launch support tools for the Persian or Farsi language.
Des images amusantes par le photographe américain Mark Holthusen travaillant à San Francisco. Des portraits et des clichés publicitaires très réussies. Plusieurs exemples dans la suite.
LONDON – Pacemaker, a handheld device that lets amateur DJs mash up tracks and share them online, is music’s next big thing. Ola Sars, one of its creators, tells Gareth Jones why.
LONDON – Jockey – the underwear brand which invented the Y-front to give men ‘masculine support’ – is attempting to make Y-fronts the pants of choice for British women.
LONDON – Newser, the aggregate news website founded by Vanity Fair media columnist Michael Wolff and HighBeam Research founder Patrick Spain, has secured $2.5m in first round funding.
NEW YORK (AdAge.com) — How about a contest to determine the country's fastest SMS texters? That 2007 idea for a small-scale PR gimmick has spawned what has become a major branded-entertainment property for LG Electronics. The modest effort three years ago drew in several hundred mobile phone thumb athletes. This year's program, co-promoted with MTV, the Mets and Citi Field, attracted 250,000 entrants. The finals were filmed as a TV show earlier this week in New York with the winner — a 15-year-old from Iowa — taking home $50,000.
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