Hasta La Creative!

The New Guinness World Ad – Bring it to Life from GuinnessWorld1759 on Vimeo.
Agency: Abbott Mead Vickers BBDO
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LONDON – Ford has launched a new pan-European ad campaign for its Focus model.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: Alex Tow ( threesixty° Photography)

LONDON – Over-50s insurance brand RIAS has appointed Sarah Howe as marketing director with responsibility for direct marketing, brand and customer communications, customer segmentation and product development.

This is an amazing opportunity for branding experts, so we throw the question out to you, dear reader, so you can strut your stuff: How would you remake Mickey Mouse?

“Caf gives back to abused children the lightness of childhood.”

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Letizia Bozzolini
Copywriter: Livia Cappelletti
Account Supervisor: Lilli Guacci
Account Executive: Vito Plantamura
Art Buyer: Virginia Salvucci
Photograoher Agent: Multi
Photographer: Marco Cremascoli
Published: October 2009

MINNEAPOLIS (AdAge.com) — New York Yankee Hideki Matsui — known by baseball fans as Godzilla — breathed fire at the plate and stomped on the Philadelphia Phillies with six runs batted in during the decisive Game 6 on Wednesday night. And in the process, Godzilla made Fox a monster in the ratings race, as the New York Yankees' World Series win capped the highest rated Fall Classic since the 2004 Boston Red Sox win over the St. Louis Cardinals.

With gift cards topping the list of what people want for Christmas this year, American Express is teaming up with United Way to offer a card that gives twice: Once to the recipient and once to charity.

There are many of us looking for jobs out there, and naturally we are encouraged to exhaust our resources. One of those less obvious resources is tapping into the world of multicultural marketing. Being a minority increases your ability to identify with other markets, in addition to mainstream markets, and this ability can lead to opportunities.

The World Series has ended, the players and sport now go dormant for the winter, but brands begin brainstorming 2010 and future plans. Here is a quick snapshot of who increased their marketability over the past two weeks and who took a hit.