Hasta La Creative!

Que atire a primeira pedra quem nunca gastou alguns preciosos minutos de seu dia assistindo a algum vídeo no YouTube protagonizado por bichinhos fofos. A boa notícia é que, graças aos criativos da MARS, Colenso BBDO e Finch, agora é possível assistir e compartilhar uma sequência inteira de filhotinhos adoráveis e, de quebra, ainda poder usar a desculpa que é por uma boa causa: ajudar o Pedigree Adoption Centre.

Em meio às imagens de cãezinhos de diferentes raças e tamanhos, o narrador avisa que só de assistir ao vídeo, o público já está ajudando a levantar fundos para cães necessitados. A explicação vem a seguir: se um vídeo torna-se viral, seus criadores recebem do YouTube parte dos lucros dos anúncios.

De certa maneira, os criativos souberam aproveitar bem o sofativismo, aproveitando o desejo que algumas pessoas têm de ajudar, mas que nem sempre chega às vias de fato. Pelo menos um clique no botão “compartilhar” está ao alcance dos dedos.

Post originalmente publicado no Brainstorm #9
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The interesting aspect regarding Twitter is that countless small businesses are less than sure how to properly use it. But considering that, each business and individual online marketer approaches their marketing from distinct perspectives. You can usually trace results back to certain activities irrespective of what you are doing. There’s a lot of bad information about using Twitter, but that surely does not imply you are unable to locate accurate information and use it successfully. If you realize what is going on and how to be effective, then you can be in a wonderful position for terrific visibility for your business. There are two options for the online marketer at Twitter, and so this means you need to understand how to conduct your self there. It is quite easy to produce business mistakes that can really tarnish your status with the Twitter group, or your followers.

If you want to have any kind of chance for accomplishment, then you must agree to the necessity of doing actual relationship marketing. Obviously not every person you interact with there will be in your precise market which is fine. Just keep in mind that you need to have relationships with most people who are from your unique market. If you can to chat with people without pretenses, then you’re halfway there with any group at Twitter. Most of the time your chat needs to center around what is happening in your life. However, be careful to prevent alienating people with off-color remarks or topics. One guideline is never expose too much about your own life because a lot of people do not actually want to know.

You have to be very careful that you do not cross the line by talking too much about what you’ve got to offer from your business. One of the worst things you can do is advertise excessively, and you will have to get a feel for what is too much. However, you can refer to something that will basically be a promotion, just be tactful concerning how you do it. You really ought to be fine with the people if your offers are kept below about 20%, and that is just a general guideline. The other times should be spent just conversing with people about life and anything else besides your business. Building and nurturing beneficial market relations is what Twitter is exactly about.

You can often see good replies when you share latest goings-on with your own business. You can consider this as spreading information about either an item about your life or even your business. We all realize that people, usually, can be too curious in news concerning other people. If your news is business oriented, then it is suitable to feature a link to your site. One word of warning is to be straightforward about why you are sharing this news. All you are carrying out there is conversing with people and reciprocating with what they share with you.
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The Facebook users is expanding at a steady rate and represents an incredibly large number of people. The numbers of real markets present at Facebook is also similarly staggering and is very thrilling for web businesses. Facebook is basically open for business all around the clock and each single day of the year. Now that promotion has been there for a while, people have grown comfortable to seeing them. All you need to do is put all that together, and you will see the reason it is so great for internet marketers. So that is some things about the ads, but needless to say that is not all that is offered at Facebook for marketing. There are truly huge opportunities concerning simple business networking that you can be engaged with.

Fan pages have been raging for well over a year, but we have the impression that not every marketer is choosing to make use of it. We’re contemplating about what may be done with business fan pages. If you have multiple sites in different markets, then naturally the smart thing is to build a fan page on its own account. You really do not want to expose all your businesses on one account. Fan pages are instruments for relationship marketing along with business marketing. In a very real manner you are branding your self with your fan page. That is exactly why relationship marketing really has to be provided its due when you are making use of fan pages.

As you work with your fan page, then skip right over the hoopla and other points that turn people off. It does appear to us that very many are no longer interested to see hype, and you can most likely do better without it. When you look at it, hype is not a required part of marketing. Unless of course you are an established name, then you could have a hard time building friendships based on hypey techniques. You will get much farther with people if you are just normal and not some super marketing man or woman with a lot of hypey material. Offer solid and useful information on your fan page and actively engage the people who take the time to visit. You can build something truly solid with that method. After that, hopefully they will tell others about you, and that is when things can get really very exciting.

Do something special for your fans as often as doable. Keep in mind this is all about them, and that is what excellent relationship marketing is all about from the standpoint of a marketer. It really is not very hard at all to locate discount sites with coupons you can inform your fans about. How about producing things like a faithful customer, or fan, card; even though it is digital it doesn’t matter. How about locating great Facebook apps you can tell them about. You could do fun things like run contests and have cool awards such as a special discount for something really nice. You want to develop a neighborhood feeling and get people to end up engaged. Be lively on your fan page and inspire people to return by merely giving them a good reason to do so.

Receiving visitors for your websites or affiliate links is something that every Internet marketer has trouble with. But not just any site visitors is going to do, in order to be profitable you will want to have targeted visitors coming to your website. There really is a distinction between visitors as well as targeted traffic, and in this article we are going to explain the main difference. Not only that but we are also going to show you how you can use social media websites to acquire the targeted prospects you need.

What exactly is traffic? Anytime somebody visits your internet site, that is regarded as traffic. There are loads of ways to get traffic to your website and you can obtain hundreds or even thousands of visitors every single day, but unless this traffic is targeted you might not make a sale. Unless of course the traffic your getting is targeted traffic, your probably just wasting your time. What targeted traffic is, targeted traffic is someone who arrived at your site because they are serious about what you have to sell, or information and facts they find valuable. For instance, if someone is reading through a weight loss blog and these people see an ad for your internet site that says something like, “Lose 20 Lbs In 20 Days” and they also click on that ad, that is a targeted visitor.

A great way to obtain targeted traffic to your sites and affiliate links is to use social media websites. Lets have a glimpse at YouTube. That one social media site will get over a billion site views every single day. And did you furthermore know that the vast majority of that traffic comes from the major search engines? Now, make an effort to imagine this. Somebody would go to Google and performs a search for, “How To Build A Bird House”. Inside the search engine results you locate a video on YouTube showing you the way to build your bird house. Many individuals will click that link since they would rather watch a video concerning this than go through instructions.

Now this is where the targeted visitors piece comes in. You don’t want to allow them to have too much information in the video then at the conclusion of the video include a screen shot or simply tell people that they will get complete information by using the link in the description. Naturally when they click the link or enter in the web address inside their web browser they are taken to a site which happens to be marketing a bird house building book. And simply because your promoting to them an item which they need, this is regarded as targeted traffic. The chances of these folks purchasing the manual is much greater than individuals who saw this website inside a traffic exchange.

The Net is full of a variety of social media sites and you should try to use every one of them. You can accomplish the very same kind of thing on FaceBook or Myspace to get the targeted prospects you may need. And because these social media websites can be so powerful you will possibly not need to bother about any other type of advertising again. Yet another thing you should remember whenever advertising and marketing like this on social media sites is to not design your web pages to seem like spam. If you create a bunch of spammy type pages or break their guidelines they are going to simply remove your pages as well as stop your memberships to those websites which means you can not use their services any longer. Therefore read through their service terms.

Since Pinterest puts so much importance on the use of images, this will actually make your marketing efforts there much easier. Before grabbing any images, just make sure that they aren’t taken from sources that could cause problems for you. There are several legal entities on the net who viciously protect the images of their clients. You also want to make sure that the images you use are appropriate for the point you want to make. Every Pinterest board has a basic theme, and your images should be a good match for this. If images aren’t well chosen, they will only confuse your audience.

Pinterest will give you the tools you need to work with other people on pretty much any project. For example, you can work with businesses as well as the people who read your boards.

First you spread the word and then you just grant access to your boards to the people who are interested in them. Not only can you do this to share your ideas with others but it encourages others to share ideas with you and offer you feedback. The different ways you can make pins are just one instance of this. From here you simply post whatever goes into your project. People will look them over and then share whatever information is still needed.

Just like at Twitter, you can follow Pinterest users, but you need to follow people in your niche or your market. Once more, this is in regards to being targeted with followers or your market audience if you are developing an email list, for instance. You will need to expand your network far and wide with following and gaining exposure. An additional part of this is to produce all the boards possible. By design, Pinterest will automatically add others users as followers to your boards, therefore you want to do this. The recipe is applicability, so create boards that are particular, with respect to content so there is no confusion as to what the board is about.

Pinterest has certain pitfalls that you should be careful to avoid. Pinning an incorrect domain name or URL is an example of such a mistake. This will lead readers to 404 error pages and not where you want them. The way to avoid this problem is to click on the article or post whenever you want to pin something. Anything you see that you want to pin, such as a video at Youtube or whatever, be sure you do it from the original site. By doing this, you’ll know that your links will lead people to the correct locations.

You can help yourself out quite a lot if you learn which mistakes are the most common on Pinterest. In many ways, it all boils down to how you optimize your use of the site so that you can bring in all of the better results. Of course, none of it is truly hard but you need to know what to do so that you can get the best results.

There is nothing intrinsically difficult about using YouTube to send targeted traffic to your various offers. Yes, at this point you need to approach things a little differently since Google bought them and did their usual dances. As an Internet marketer you should be aware of leveraging YouTube to achieve the maximum exposure. Well, we are here to help set things straight and get you going.

You do not have to be a Hollywood director to succeed at YouTube, but you cannot get away with crappy videos, either. Whether you should get a camera (video) all depends on what your videos are trying to accomplish and what you want to do for content. There are hundreds of thousands of videos uploaded on YouTube on a regular basis, and a majority of these aren’t shot with a good camera, which is why you should try to use to give real value to your viewers. There are some decent webcams that will work if you want to talk and let people see you, but make sure the quality is not poor.

The more numbers of subscribers you have for your YouTube channel, the more repeat traffic you’ll get to your videos. So ultimately, you do want to increase the number of subscribers that you have to your channel, and doing so starts with you subscribing to other YouTube channels that are relevant to yours. When you do this, you’ll find that you’ll get noticed by the channel owner, who might in turn subscribe to yours – it’s all about give and take. There is also nothing wrong with encouraging viewers to actively subscribe to your channel, though. Also, when you’re posting about your YouTube channel on your blog, don’t just link to the channel directly – add the word “subscribe” besides the link to your channel so that people know that they should be subscribing.

If you are new, it is a good idea to get an ebook from a reputable source that will show you what is best to do for channel profile page creation. The profile is like an About Me page, and it does matter to people when they are thinking of subscribing to your channel. Personalizing is an essential element that you need to focus on at all times and try to give your viewers the best possible experience, while you build a relationship with them through your videos.

You can get search engine traffic plus lots more by using YouTube and video marketing, and we do not know why more people in IM ignore this.

Um dos meus canais preferidos no YouTube, o CinemaSins, lançou uma nova série chamada “What’s The Damage?”.

A proposta da brincadeira é representar financeiramente toda a destruição ocorrida em filmes. O primeiro episódio analisa “Duro de Matar”, calculando objetos e o patrimônio destruído por John McClane e os capangas de Hans Gruber.

Assista acima.

Post originalmente publicado no Brainstorm #9
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What do you do when your catchphrase becomes so popular, major brands start using it on their own merchandise without permission or compensation? If you're the VlogBrothers, you reluctantly do nothing.

The YouTube star siblings John and Hank Green have long ended their clips with the mantra, "Don't forget to be awesome." Its acronym, DFTBA, is even the name of their indie record label, which has supported other online celebrities like Smosh, NicePeter (of "Epic Rap Battles" fame) and Rhett and Link.

The phrase's popularity among VlogBrothers fans, known as Nerdfighters, has now made it a hot item among pop fashion and retail brands including Urban Outfitters, Hobby Lobby, Delia's, Aeropostale, Pier One and more. Not one of the brands or their suppliers has paid for the line's usage.

In a new clip, John Green explains not only why the brothers are allowing these unpaid uses to be sold but also how the "wild world of trademarks" actually works for modern content creators. For the VlogBrothers, cracking down on national brands would mean also having to go after fans who sell "Don't forget to be awesome" merchandise on sites like Etsy.

If you're the least bit interested in how modern Internet-fueled catchphrases are used, abused and co-opted by fans and Fortune 500 companies alike, this video is a must-watch.  

Você provavelmente conhece a Volvo como uma marca sinônimo de segurança. Desde sempre foi assim, seu principal argumento. Mas agora, pelo menos para a linha de caminhões, ela está colocando “algo mais” em seus comerciais. Segurança e adrenalina formam uma dupla inseparável nos dois últimos filmes da marca.

Em setembro, foi lançado o “viral” The Hook. Nele, o presidente da Volvo Trucks, Claes Nilsson, aparece de capacete e terno falando “Eu aprendi se você quer criar um hit no youtube, é preciso fisgar a audiência logo no começo do vídeo”. Bom, se você ainda não viu, entenda porque a frase faz tanto sentido:

Bom, os mais de 2 milhões de views confirmam o sucesso. Tanto que agora eles investiram em uma produção ainda mais complexa e numa associação mais inusitada: um caminhão vermelho como “isca” para a Farra do Boi em Ciudad Rodrigo, na Espanha. Foram mais de 250 pessoas e 28 câmeras para fazer o vídeo que é destaque deste post.

Fora isso, o site The Chase 360 mostra todo o making of do vídeo, destacando alguns pontos turísticos e permitindo que você escolha assistir pela câmera 360 no alto do caminhão, pela visão do helicóptero, de um dos corredores ou de um ângulo mais próximo de um dos touros. Definitivamente, vale o clique. Abaixo algumas imagens.

Obs: É claro que foi um desafio GIGANTE escrever esse post de forma imparcial, sem fazer qualquer alusão ao recente caso do Instituto Royal e sem falar sobre o quanto acho grotesco e primitivo ao que muitos chamam de tradição. Mas o fato é que a prática existe. E a Volvo explorou o tema de forma inteligente e o projeto é bem interessante.

Post originalmente publicado no Brainstorm #9
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O YouTube anunciou esta semana a primeira edição do YouTube Music Awards. A cerimônia de premiação será realizada no próximo dia 3 de novembro, com livestream direto de Nova York. O ator Jason Schwartzman será o anfitrião da noite, que terá direção criativa de Spike Jonze e produção da VICE e Sunset Lane Entertainment.

No próximo dia 17 de outubro, serão anunciados os indicados em seis categorias ainda não nomeadas, mas que deverão destacar os artistas que mais geraram impressões online ao longo do ano – maior número de views e compartilhamento, entre outras. A partir daí, caberá à própria audiência escolher os ganhadores.

A noite de cerimônia contará com a participação de artistas conhecidos, como Lady Gaga, Arcade Fire e Eminem, além das estrelas do próprio YouTube, como CDZA e Lindsey Stirling.

No vídeo acima, Jason Schwartzman faz graça para divulgar a premiação e convocar o público para a votação.

Post originalmente publicado no Brainstorm #9
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