Activia Shows That Inside Shakira’s Famous Stomach Are … More Shakiras!

Activia managed to drag Shakira out of wherever she's been hiding and put her in the brand's new "Dare to Feel Good" ad, which gives us an interesting and cartoonishly idealized peek into the pop singer's digestive tract.

No wonder she's so perky all the time. It looks like Fern Gully in there. And here I thought Shakira felt good because she's beautiful and rich.

In any case, Activia's ads bother me in the sense that I can't take adults seriously when they say the word "tummy" and aren't talking to or about a child. Considering where a well-regulated digestive system inevitably leads, I get why they'd want to soften the language a bit, but it still weirds me out.


    



Dannon’s Super Bowl Ad Will Be a Full House Reunion

Have you dared to dream that a reunion of the Full House uncles might someday be in the cards? Well, in the immortal words of a young Michelle Tanner, "You got it, dude."

That's right, children of the '90s, the Dannon Oikos ad in this year's Super Bowl will feature not only brand ambassador John Stamos but also his former sitcom housemates, Bob Saget and Dave Coulier. In the teaser clip below, we see the three briefly discussing their living situation, which has apparently remained unchanged since the ABC sitcom wrapped in 1995. (The reason behind their lengthy domestic bliss might be implied with the bromance-themed spot's odd choice of hashtag, #FuelYourPleasure.)

If you're a big enough Full House fan to get truly excited about this decades-spanning mashup, then you know that the cast has actually had several reunions, including appearances by most of its actors in one of Saget's final episodes hosting America's Funniest Home Videos and at the sitcom's 25th anniversary party in Los Angeles in 2012. 

For lots of other Super Bowl teasers and updates, see Adweek's Super Bowl Ad Tracker.


    



Advertising: Yogurt Joins Super Bowl Snack Parade

Two brands of Greek-style yogurt, Chobani and Dannon Oikos, have bought commercial time during the game.

    



Advertising: New Campaign Markets Activia to Wider Audience

A new campaign for the yogurt brand aims to reach younger consumers and men, without the actress Jamie Lee Curtis.

    



Media Decoder Blog: Greek Yogurt Touts Appeal of the ‘Real’ Thing

Chobani, the Greek yogurt brand, is expanding a marketing campaign called “Go real” into realms that include print and digital advertisements; the brand’s Web site, chobani.com; and social media like Facebook and Twitter.

Strawberry Forever? / Une idée qui n’arrête pas de ramener sa fraise

fraise2008 fraise2012
THE ORIGINAL?
Yoplait Caresse Strawberry Mixed Yogurt – 2008
Source : Behance
Agency : Court-Circuit (La Réunion Island)
LESS ORIGINAL
Panier de Yoplait Strawberry Yogurt – 2012
Source : Les Créatives de l’Océan Indien – 1st Prize
Agency : Comkoi (Mayotte Island)