The last few days have been a crazy ride for Hallmark. After receiving complaints from conservative activist group One Million Moms (1MM), Hallmark Channel pulled a commercial that featured a same-sex couple kissing. This decision triggered a massive social media firestorm. Just three days later, Hallmark’s CEO issued a public apology and promised to reinstate…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
We’re coming to the end of a decade of constantly rising consumer expectations, but the trend will only continue as we enter the 2020s. The past 10 years brought a lot of change. In 2010, on-demand services were just emerging, and we thought about mobile in terms of social apps, not commerce. This year, for…
There are scientific theories, some with extraordinary supporting evidence, that clearly identify carcinogens. But when I asked Dr. Michael La Quaglia, my granddaughter’s cancer surgeon, how a 2.5-year-old gets pancreatoblastoma, he looked me straight in the eye and said, “If we knew, we could prevent it. All I can do is try to remove it….
Marketers obsess about every detail of their campaign, spending hours defining the audience targeting rules and picking out the perfect image to accompany our meticulously crafted copy. But how can we be confident that these steps are making a difference in our business’ top line? Those that love analytics will suggest using data, running A/B…
Just when we thought the smoke had cleared from the 2016 presidential race, here we are, in the blink of a proverbial eye, readying for the 2020 campaign. Candidates on both sides of the aisle have linked their Madison Avenue consiglieri and strategist, with their street teams and war room colleagues. They are running projection…
Recent action by the Postal Regulatory Commission (PRC) should whet the appetite of marketers that are looking for proven return on marketing investment for their 2020 omnichannel campaigns. The PRC has approved mailing promotions and incentives that encourage marketers to integrate direct mail with mobile technology. The first of six promotions will go into effect…
Goldman Sachs just released its much-anticipated forecast report and painted a rosy picture for consumer-led capitalism. We’ll see the easing of trade wars and monetary policy, an accelerated growth of 2.5% and unemployment dropping to 3.25% by the end of 2020, which the bank says would be the lowest rate since the Korean War. Wage…
It’s hard to recall a more fateful election in the U.K. since the one post-World War II. Yesterday’s election is one where the outcome will have far-reaching consequences outside the U.K. The future of the European Union is at stake, and the world is watching. A whirlwind of political moves has seen everything from a…
The NCAA’s recent ruling that allows student-athletes to generate income from their likenesses is garnering a lot of attention. People are debating the longstanding question of whether these students should be able to profit from their role in a business that drives $995 million a year in licensing revenue. While this is just the latest…
There is a saying that markets follow consumer demand. That’s true, but in the world of television, these markets have been doing so very slowly. In television, it has been less about demand and more about control of programming supply. For at least a decade, consumers desired something different than the cable packages for which…
By now there’s no doubt we’re experiencing seismic shifts in the workplace that represent another industrial revolution. Technology has sparked quantum leaps before, but this one is different. This revolution is redefining the very nature of work, which means the professional skills required in a dynamic workplace are quickly changing, too. Meanwhile, only half of…
As the backlash against fast-fashion claims yet another victim in Forever 21’s bankruptcy, H&M’s CEO Karl-Johan Persson has spoken out about his concerns for a culture of shaming consumers that blames them for abandoning fashion brands. However, the state of fashion today is symptomatic of a shift toward healthier purchasing habits. Consumers are beginning to…
Thank you, Mr. Bernbach. In the late ’60s and early ’70s, a creative revolution was going on in New York. Agency Doyle Dane Bernbach was dramatically changing the advertising business forever. The revolution was being led by Bill Bernbach, Roy Grace, Helmut Krone, George Lois, Phyllis Robinson, Mary Wells and agency Scali, McCabe, Sloves. They…
Thirty-five years ago, Adweek revealed findings from a shocking survey showing that women in advertising were making 67% of what men earned. So, how are we doing today? Unfortunately, things haven’t changed all that much. Women on average make 82% of what men do, and many women of color make even less (black women, for…
As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic direction, designers around the world are pushing the boundaries in an effort to define the key design traits of the next 10 years. Nowhere…
In 2019, key players in the complex world of programmatic have taken major strides toward greater simplicity and transparency for buyers. In fact, Google’s recent decision to adopt a first-price model has added pressure to programmatic traders to simplify the state of auction dynamics and shed the inefficiencies of second-price auctions. For years, second-price auctions…
In a world where consumers are demanding that their favorite brands take ethical stances, purpose-driven advertising has become top of mind for brands, including product placement efforts. According to an Accenture Strategy research report, nearly two-thirds (63%) of consumers globally prefer to buy goods and services from companies that have a shared purpose that reflects…
Why do women and even men find the new Peloton holiday ad so disturbing? Because it’s full of some subtle and (some not-so-subtle) triggers that indicate that marketers are still living in the past and can’t seem to catch up. But rather than join the internet flurry of anger and mockery, I’d rather share some…
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