Hasta La Creative!

In today’s socially conscious environment and political climate when a company takes responsibility for its actions and the subsequent impact on communities, employees and stakeholders, the results go a long way. This is no secret to companies in various industries. The Sustainable Investment Institute (Si2) recently reviewed the current state of companies’ sustainability reporting and…

Influencers have become a force in shaping consumer opinion and purchasing patterns across industries. The challenge for brands is to cut through the noise and find appropriate personalities that align with their audience. The right influencers can effectively compel narrators for your brand values. Before you engage with influencers, clearly identify brand values so you…

Denmark is the world’s least feminist nation, according to a new survey on attitudes toward gender. Only a quarter of Danish women identify as feminists. This is surprising news given that the country surpasses many other European nations on gender equality. It seems there is still something rotten in the state of Denmark. But as…

How do you get from where you are today in your career to where you ultimately want to be? While there are many options, there are two common paths to advancement: climb the proverbial ladder in a traditional sense or lattice your way to your desired job. As you think and plan for your next…

No one starts their hiring process by saying, “Today I’m going to make some biased hiring decisions.” But those decisions happen every day, and the advertising industry–despite some agencies’ best efforts–remains far too homogenous, with some groups significantly underrepresented. One reason bias is so pervasive is that it’s part of human nature. It’s a byproduct…

The history of television ratings is of great interest to me because–to quote Maya Angelou–“if you don’t know where you’ve come from, you don’t know where you’re going.” Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before…

Last week, the D&AD New Blood pencils were handed out at a glitzy ball in London. Tipsy, freshly minted students swaggered on stage to collect their trophies, big ambitions in every gleeful smile with thankfully none of the big egos to match. To every one of them, I say well done. You worked hard, competed…

The stage was set for all of us take part in something powerful and influential. The United States women’s national soccer team dominated the FIFA Women’s World Cup amidst political and social turbulence and brought home their unprecedented fourth World Cup trophy. Following the win, televisions and social media platforms were inundated with “USA” chants…

School’s out for summer, but Prime Day will awaken even the sleepiest of teenagers–and most importantly, their teachers and parents who are all clamoring for the best deals. Over the past five years, we’ve seen an evolution of this day, transforming from a pureplay Amazon event into an industrywide cultural moment. This year, the experience…

It’s a tough time to be an ad-tech recruiter, especially when it comes to making skilled technology hires. With the continued tech boom, the allure of emerging industries like AI and robotics and concerns about how ongoing privacy regulations will change the nature of targeted advertising, attracting talent to a mid-sized ad-tech company or startup…