Dec
06
4 Ways Programmatic Buyers Can Master First-Price Auctions
Posted in: UncategorizedIn 2019, key players in the complex world of programmatic have taken major strides toward greater simplicity and transparency for buyers. In fact, Google’s recent decision to adopt a first-price model has added pressure to programmatic traders to simplify the state of auction dynamics and shed the inefficiencies of second-price auctions. For years, second-price auctions…
Post a Comment