The minority population (better described as the “emerging majority”) currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group–including Hispanic, Black, and other non-white people–already represents the majority in several states like California and Texas. Buying power is following suit. Despite these extraordinary changes in the market,…
In early October, I saw a post on X floating around with a flyer promoting a Timothee Chalamet look-alike competition. I thought it was a big old gag to get some attention. After looking into it, I was surprised to see there were over 900 confirmed attendees and articles from local news publishers about the…
In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump’s ability to deploy marketing in a powerful and polarizing way, a true reflection of his approach to everything: all in, all out, no holds barred. It’s symbolic of how marketing shapes our perceptions of…
Regardless of political leaning, any social media strategist, content manager, or content creator can learn from the Harris campaign’s best-in-class social strategy to connect with target audiences and move them toward support. The Harris campaign maintained two separate social media accounts across all platforms and broke the mold of the traditional political campaign strategy. If…
I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity. LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. LinkedIn then made a significant monetization move by introducing…
As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are numerous important races at play at all levels of government come Election Day, the race for the White House, as well as for control…
As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items, including books, food, decorations and games. Costco is selling a 10-piece Diwali Diya set. Hallmark has…
The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of passage. According to a report by the Bureau of Labor Statistics, the average turnover rate in the advertising industry hovers around 30% annually. I get it. You need to look out for No. 1, and…
I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath’s growth, I believed it was always bounded…
I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath’s growth, I believed it was always bounded…
Earlier this year, restaurant critic Pete Wells excused himself from the table after twelve years. In his last essay for The New York Times, he paints a bleak portrait of a hyper-optimized restaurant industry and dining culture devoid of personal exchanges, humanity and friction. Wells also takes issue with the rise of TikTok foodfluencers, where…
Many years from now, a group of Brazilians will find themselves at a celebration, dancing with the kind of joy only truly happy souls can experience. The music will flow with a cadence that beckons everyone to celebrate the things worth celebrating. Then, a song by Brazilian musician Jorge Ben Jor will begin to play….
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy–it’s inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the…
Today’s average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed campaigns lead to consumer distrust and frustration. If marketers can’t identify which combinations of channels are working or, more importantly, which ones aren’t, effectively prioritizing ad spend…
In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. For context, earlier this year, Elon Musk’s X (previously Twitter) filed a lawsuit against several former advertisers, claiming they coordinated an illegal advertising boycott against the platform. This legal…
Before she was a New York Times bestselling author, a top-ranked Peloton instructor, and one of Time magazine’s 2023 Latino Leaders, Robin Arzon was very much in a different part of the job market, specifically in the world of law. The successful multi-hyphenate left her role as a corporate litigator at a New York City…
You’ve found a new show. It feels made for you. It’s well written, the cast is phenomenal, and you can’t wait to see where Season 2 goes. The show’s only been out for about two months, but you see news that it’s been cancelled already. Another bites the dust. You realize something that felt made…
Feed a prompt to an AI image generator and you’re bound to encounter an insidious pattern: Do the people look … too stunning? Perhaps even wanton? Gender, race, body type, nationality, religion–you’re almost guaranteed to get prejudiced and outdated stereotypes when using these descriptors in prompts. And “wanton” is a deliberate adjective; it’s mostly used…
In the unfolding narrative of advertising’s cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of propaganda posters used to dehumanize and mischaracterize. They are relics of a time when images were manipulated to weave false narratives–narratives that continue to…
In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an immigrant from Guatemala, I knew that the Latino experience here is diverse and nuanced. Yet,…
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