For the advertising industry in the United States, few regulatory changes have the potential to be as seismic as Robert F. Kennedy Jr.’s proposal to ban pharmaceutical advertising from television. As the new secretary of health and human services settles into his role, all eyes will be on whether the advertising industry faces a shift…
During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…
During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…
As is the case with many startup success stories, YouTube’s original value proposition didn’t turn out to be its true superpower. Befitting its launch on February 14, 2005, the company actually began as an online dating service–“Tune in, Hook up”–before its founders uncovered its broader potential as a video platform. Twenty years on, that potential…
2024 was undoubtedly Kendrick Lamar’s year–both musically and culturally. The rapper didn’t just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar’s last 12 months have been a master class in marketing and…
If you walked into a museum, you could probably identify a number of artworks from across the room. You don’t need to be an expert to spot a Picasso. In the same way, even if you’re not a car aficionado, I bet you’d recognize the Volkswagen “Think Small” advertisement. I’d argue it’s the most well-known…
To watch Kendrick Lamar’s Super Bowl halftime show was to unpack the political, social, and cultural issues dividing the U.S. More importantly, it was a love letter to the resilience of communities uniting in the name of civility. Watching the dancers and K-Dot strut, two-step, and squabble up across the stage was like seeing poetry…
My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well aligned with my 25-plus years of broadcast and digital media industry leadership. It’s the work I…
The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles. But 2025 might usher in a very different kind of buzz–or, more accurately, a lack thereof. We’re seeing a decline in alcohol sales, new findings from the U.S. Surgeon…
When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world’s biggest stage, proving that the Super Bowl isn’t just for B2C. With a captive audience of over 100 million viewers, the Super Bowl…
In just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale. Global streaming audiences reached 625.8 million in 2024, stealing home from the MLB’s 171 million-strong fan base and even dunking on the NBA’s audience of 155.9 million. Meanwhile, the…
The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely…
The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg’s…
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here’s what marketers need to…
If you’ve logged onto TikTok within the past week (haven’t we all?), you’ve probably seen the latest #goodbyetiktok and #savetiktok content as users stateside prepare for the very real possibility that the nationwide ban on the app will go into effect on January 19. As we anxiously await the Supreme Court’s decision on TikTok’s fate,…
TikTok’s potential removal from U.S. markets by January 19 has marketers and influencers racing to figure out how to reach the app’s lucrative audience elsewhere. With 44% of Gen Alpha using TikTok in 2024, it’s hard to imagine a world where this platform–a gateway of discovery (and brain rot) for millions of tweens–is suddenly gone….
If you’ve been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in…
Growing up as a Sri Lankan American immigrant, I remember my first visit to a museum in the United States. It was more than a building filled with objects–it was a portal. For me, it bridged the unfamiliar with the familiar, transforming the abstract idea of a new home into something tangible. Museums became spaces…
CES is not a tech show–it’s a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It’s a cacophony of innovation, yet hidden within the noise are the signals that define tomorrow’s consumer behavior, business models, and cultural shifts. For ad executives, the challenge isn’t merely surviving CES; it’s about seizing…
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google’s ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same…
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