As we celebrate Women’s History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in “tech bro” culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We’ve spent years watching the…
Every year when St. Patrick’s Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I’ve managed teams there, and I work there every summer. I’ve never liked how the holiday is celebrated here in America. The parades, festivities, and Irish…
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn’t just a new frontier, it was a place that experienced stratospheric year-over-year growth–and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how…
At this point, many stories have been written about Spotify’s bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper’s subsequent move to make her video content only available on YouTube. It’s clear that online video is the next battleground. Few have truly reckoned with…
At this point, many stories have been written about Spotify’s bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper’s subsequent move to make her video content only available on YouTube. It’s clear that online video is the next battleground. Few have truly reckoned with…
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can’t find them? But the rise of AI-driven platforms like Google’s Performance Max (PMax) and Meta’s Advantage+ has fundamentally altered how advertising operates….
For the advertising industry in the United States, few regulatory changes have the potential to be as seismic as Robert F. Kennedy Jr.’s proposal to ban pharmaceutical advertising from television. As the new secretary of health and human services settles into his role, all eyes will be on whether the advertising industry faces a shift…
During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…
During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…
As is the case with many startup success stories, YouTube’s original value proposition didn’t turn out to be its true superpower. Befitting its launch on February 14, 2005, the company actually began as an online dating service–“Tune in, Hook up”–before its founders uncovered its broader potential as a video platform. Twenty years on, that potential…
2024 was undoubtedly Kendrick Lamar’s year–both musically and culturally. The rapper didn’t just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar’s last 12 months have been a master class in marketing and…
If you walked into a museum, you could probably identify a number of artworks from across the room. You don’t need to be an expert to spot a Picasso. In the same way, even if you’re not a car aficionado, I bet you’d recognize the Volkswagen “Think Small” advertisement. I’d argue it’s the most well-known…
To watch Kendrick Lamar’s Super Bowl halftime show was to unpack the political, social, and cultural issues dividing the U.S. More importantly, it was a love letter to the resilience of communities uniting in the name of civility. Watching the dancers and K-Dot strut, two-step, and squabble up across the stage was like seeing poetry…
My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well aligned with my 25-plus years of broadcast and digital media industry leadership. It’s the work I…
The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles. But 2025 might usher in a very different kind of buzz–or, more accurately, a lack thereof. We’re seeing a decline in alcohol sales, new findings from the U.S. Surgeon…
When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world’s biggest stage, proving that the Super Bowl isn’t just for B2C. With a captive audience of over 100 million viewers, the Super Bowl…
In just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale. Global streaming audiences reached 625.8 million in 2024, stealing home from the MLB’s 171 million-strong fan base and even dunking on the NBA’s audience of 155.9 million. Meanwhile, the…
The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely…
The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg’s…
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here’s what marketers need to…
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