Hasta La Creative!

In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing. It’s the industry’s first comprehensive, social-science-guided effort to combat climate disinformation and greenwashing–two problems that scientists, researchers, journalists and lawmakers have been urging to proactively address for over a decade. Peer-reviewed studies,…

If you caught my LinkedIn post, you know I’ve got some serious beef with the current ad agency model. I mean, let’s call a spade a spade–it’s broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We’re talking over 800,000 impressions, 5,000 reactions and a…

You’ve aced the interview process and made the final shortlist. But there’s one more step: Write a comprehensive test assignment (entirely for free) and hope you get the role. It requires days of work with no guarantee–and often, the job isn’t even available. Employment scams vary, and there are times when companies seek your ideas…

It’s the summer of 2023 and our team is putting the final touches on a 100-page social playbook for a client. Boom, another social platform launches. It’s not the first (or last) time this has happened. But at the time, this thought occurred: Why are we spending hundreds of hours and thousands of dollars on…

I’m no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry….

Dunkin’ is now Donuts’. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many brand pranks: Califia Farms unveiling a pickle-flavored creamer, the Duolingo owl starring in a multilingual musical on ice, and Nathan’s Famous hotdogs coming aboard JetBlue. April Fools’ Day has evolved from…

Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social media platforms, from finding and researching products to directly purchasing them. It integrates product showcases, in-platform brand pages and native checkout, all in one place. The obvious benefit to consumers is the uninterrupted social media…

Women’s sports are breaking through age-old barriers. In the past few years, we’ve witnessed significant progress, notably highlighted by the 2023 Women’s World Cup, which saw women’s sports take center stage. That momentum gained further traction when EA Sports included women’s teams and players in their video game for the first time with EA FC…

Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they’re on? A sonic strategy isn’t a “nice to have” or optional…

Some of the biggest personal and professional achievements of my life have come out of a period that was uncomfortable or tough, teaching me valuable lessons through a moment for self-reflection and maturation. To understand, advocate for, represent and amplify diverse voices and communities globally, I have learned that something to remain adamant about is…