Apr
03
Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
Posted in: UncategorizedDunkin’ is now Donuts’. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many brand pranks: Califia Farms unveiling a pickle-flavored creamer, the Duolingo owl starring in a multilingual musical on ice, and Nathan’s Famous hotdogs coming aboard JetBlue. April Fools’ Day has evolved from…
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