Hasta La Creative!

Alvise Avati has created a spec spot for Coke that pits the brand in a epic battle against Pepsi which has captured one of Coke’s bottles. A single Coke can sets out against an army of Pepsi bottles to save the captured Pepsi bottle. While the spot is far too violent to be used by the brand, we sort of like the intensity of it all. Give it a look.

Le français Romain Chassaing a réalisé le dernier spot pour la marque Longchamp appelé « Little Big Bag ». Sur une musique de Max Zippel, découvez cette vidéo proposant l’histoire d’une femme minuscule évoluant au sein d’un monde féérique composé des produits de la marque. A découvrir dans la suite.

Following in the footsteps of Honda and a collection of other brands that have made music out of ordinary sounds, printer brand Brother has created an orchestra of old printers programmed to perform Bob Dylan’s The Times They Are A-Changin’.

Shockingly, I’m old enough to remember most of the individual sounds used in the video to create this orchestral masterpiece. Brings back memories. But, thankfully, technology has given us much quieter printers and, hence, a much saner workplace.

OK. Funny. We laughed. Sometimes the best approach is a simple approach. Obvious as this ending may seem once viewed, we were expecting something different. In any event, here’s an interesting commercial for a really fast glass company. And a glass company that, apparently, makes really strong glass.

Activision, with help from 72andSunny, has unfurled a new campaign for’Call of Duty: Black Ops II with a :60 live action trailer (that features Robert Downey Jr. and our favorite video star, iJustine), integration into Action Movie FX and an out-of-home campaign.

72andSunny worked with Guy Ritchie and jumP to develop a :60 live action trailer that hypes the game experience by following a litany of explosive attacks. In addition to Downey and iJustine, the clip featurtes French actor Omar Sy.

The campaign is also supported with an interactive OOH campaign that includes a Times Square subway takeover (not today though, thanks very much, Sandy). An international rollout of similar takeovers in cities including Los Angeles, Europe (London, Sweden, Finland, Belgium), Mexico, Brazil, Toronto and Vancouver will continue through October and November.

Este não é um post pago. As câmeras da GoPro são objetos de desejos de qualquer maníaco por gadgets.

Nesta madrugada em San Francisco, Nick Woodman, CEO da empresa, fez a apresentação da GoPro HERO3 ao maior estilo Steve Jobs (com muito menos holofotes, é claro). Teve todo um suspense sobre o lançamento que iria ser anunciado no evento. Li até alguns rumores de que a GoPro seria vendida.

Após o decepcionante anúncio da GoPro HERO2 há um ano atrás, desta vez a câmera teve um grande salto de tecnologia, incorporando alguns acessórios que foram lançados nos últimos meses, como o novo case a prova d’água com lente plana (que dá muito mais nitidez em imagens debaixo da água) e o incrível sinal de wi-fi que possibilita conectar a câmera ao app da GoPro e controlar a gravação com imagens ao vivo na tela do iPhone ou iPad. Além desses dois updates matadores, a câmera teve melhorias em todos os aspectos, desde a qualidade das imagens captadas até o visual da câmera, principalmente nas dimensões e peso: 30% menor e 25% mais leve.

A GoPro está dando um grande passo em sua história. Aos poucos vai se tornando além de uma marca que cria ótimos produtos, uma marca que desperta admiração dos consumidores. Até porque ela corre praticamente sem concorrentes nesse mercado. A Contour está longe de alcançá-la.

Este é o primeiro (e impecável como sempre) vídeo de divulgação da HERO3:

Natal chegando… se não sabe o que me dar de presente ainda, olha aí que bela dica

Post originalmente publicado no Brainstorm #9
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I’ve had a Nikon camera for about six years and in all that time, this is the first I’ve heard Nikon pronounce Nee-Kon. I have to assume that I, and, seemingly, everyone else on the planet, have been wrong all these years. After all, if a Nikon-branded video pronounces the word Nee-Kon, it must be so.

That little oddity aside, Nikon is out with a 2:37 video that focuses on tears and how tears (and the face) can convey many emotions and how Nikon lenses are designed to capture those emotions. It’s decent work, But since when did Nikon’s little logo jingle begin to sound like the last bit of the Intel jingle?

While watching this latest work for Kumho Tires, you will wait. And you will wait. And will wait. You will wait for something…anything to happen. But no. Nothing does. All we get is a dad who puts tires on a baby stroller and gets chased by the police. This could have been accomplished in :30 but no. You have to wait a full 2:09 before, well, before nothing happens.

They should have stuck with hot chick frolicking on the beach.

Attempting to explain the strategy behind the video, Kumho Tire USA VP of Marketing Rick Brennan said, “Of course, the video is meant to be a humorous take on the lengths some people will go to when they have great tires on their cars… or other means of transportation. YouTube is one of the top rated social media sites and Kumho Tire wants the company to be accessible wherever its consumers go on the digital front. This video gives YouTube viewers an entertaining way to remember our brand.”

“Entertaining” is a relative terms.

Luminarias est un court-métrage impressionnant de Tom Haines avec des images capturées pendant les 2 jours de la « fête Luminarias » à San Bartolome de Pinares (Espagne). Sur une bande son signée Unkle ponctuée avec la lecture du poème de Rafael Alberti – Galope.