Hasta La Creative!

The Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band’s summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9.

Found footage? Yawn. Paranormal Activity-like surprises? Yawn. Fear Factor-like scares? Yawn. Blair Witch Project-like adventure? Yawn.

Yes! It’s another “viral” video. And we know it’s viral because the production company told us so. Yup. it comes to us from Raconteur for Luxottica Group, otherwise known as Ray-Ban. Directed by William Campbell and Wil Johnson of Gentleman Scholar, the video tells the story of a couple who enters and old, rundown home (naturally) and stumbles upon a giant cocoon.

Well of course a giant bug emerges from the cocoon and scares the shit out of the couple. This being a commercial and not an actual horror flick, things don’t turn out so badly. The ugly bug that emerges from the cocoon ultimately transforms into a rather beautiful looking butterfly that then flys away.

This being a bit of a shocker-fueled viral, it can’t end before a whole bunch of cocoons drop from the ceiling just before (naturally) the camera drops to the floor and turns off.

To be fair, Campbell and Johnson sought to strike a balance between “believable and wonderful” in the spot. To make it more interesting, the directors had the couple speaking in a language that wouldn’t be easily recognizable. They tell us they found a couple who not only had on-screen chemistry but spoke Russian fluently.

And regarding the bug, they wanted to make sure that the it had scare factor but could still be grounded in reality.

Venables Bell & Partners, with help from 1st Avenue Machine, have created this fantastic animated representation of internet speeds to herald the launch of Google Fiber in Kansa City, one of 1,100 cities which applied for the behemoth’s new 1000 MB/Sec fiber network.

The agency crafted a representation of on internet speeds as if they fueled the physical goings on within an city. Beginning with antiquated 56K speeds to 10GB speeds and all the way up to 1,000GB speeds, the video is underscored by an ever more speedy version of The Cars hit, Just What I Needed.

A dead-on representation of what life would be life if it ran at 1,000GB/Sec. Impressive work.

Now here’s a job that would drive a person crazy.

The Future is Ours est un vidéo d’images montées par Michael Marantz. Excité et enthousiaste concernant notre futur, ce dernier a compilé des images des progrès de l’humanité en rappelant les possibilités immenses qu’offre l’avenir, utilisant le Launchgram Manifesto pour illustrer son propos. A découvrir dans la suite

« MTV Days Festival & Conference » est un festival unique organisé en Italie à Turin pendant 3 jours. Afin d’en faire la promotion, la chaîne nous propose cette vidéo d’animation 3D signée Cristian Acquaro pour l’animation et Luca Dusio pour la direction artistique. Un rendu frais et coloré à découvrir dans la suite.

Not that you’d encounter any of this while driving down the freeway but this is advertising and in advertising anything can happen; even scenarios that are ludicrous and unlikely.

Fresh from Conscious Minds comes this video, part of Nike’s #gameonworld campaign, that touts the brand’s in-shoe training system and app that tracks a person’s quickness, vertical jump height and “fuel” points.

To illustrate the power of the picture, Getty tells the story of life, from love to bingo as it were, using 873 images displayed in quick succession over a one minute period.

This is not your typical cat video.