Hasta La Creative!

A lot of brands try for a personalized, poignant touch with their social media fans, but few have ever pulled it off this well.

When Daniel Hancox of England’s Burton upon Trent tried to buy an Alfa Romeo Giulietta, he arrived at the dealership to find someone else had snatched up the car he had his eye on. Clearly heartbroken, he wrote a poem about the missed connection and sent it to Alfa Romeo UK on Twitter:

@AlfaRomeoUK Went to buy my first Alfa last week – but it had already been sold It all got quite emotional… pic.twitter.com/yLUBuzp0Xx

— Daniel Hancox (@dhancox1) July 23, 2015

The brand’s response did not disappoint. Check out the follow-up poem:

.@dhancox1 Hey Dan, we’ve managed to track down your beloved Giulietta, and she wanted us to give you this… pic.twitter.com/AUckFuvJsY

— Alfa Romeo UK (@AlfaRomeoUK) July 24, 2015

From there, things seemed to be progressing nicely:

@AlfaRomeoUK This is incredible – How romantic! I can feel a fairytale ending coming on, if only I knew where to find her…

— Daniel Hancox (@dhancox1) July 24, 2015

@dhancox1 Maybe we can help? We’ve sent you a DM…

— Alfa Romeo UK (@AlfaRomeoUK) July 24, 2015

I followed up with Hancox, who says he’s still hopeful that a long-term relationship is in the cards:

@griner @AlfaRomeoUK they have messaged me and I’ve passed on the details of what I’m after. They are looking into it for me – s/be soon!

— Daniel Hancox (@dhancox1) August 14, 2015

Hat tip to Aneta Hall at Wells Fargo, via LinkedIn.

People aren’t the only ones complaining about potholes in Panama City. The potholes are complaining!

With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special devices in potholes that automatically tweet nasty messages at the Twitter account of the Department of Public Works whenever cars drive over them.

A quick glance at the @Elhuecotwitero Twitter page shows the campaign in action—scores of tweets per day asking @MOPdePanama for answers.

The campaign was done on behalf of a Panama TV station, which said potholes are a major concern of its viewers. And it seems to be working—at least, it got the attention of the minister of public works, who appeared on the TV station Monday to address the issue, which he blamed on a mix of poor construction and the failure of talks at approve money to fix the roads.

See public works minister Ramón Arosemena address the issue here:

CREDITS
Client: MEDCOM
Agency: P4 Ogilvy & Mather, Panama City, Panama
Chief Creative Officer: Edwin Mon
Associate Creative Director: Alejandro Blanc
Creative Director: Osvaldo Restrepo
Digital Creative Director: Alberto Lam
Copywriter: Edmar Quiros
Head of Art: Roberto Perez
Art Director: Edmar Quiros
Designer: Franklin Lu
General Account Executive: Monica Urrutia
Digital Account Manager: Luis Gonzales
Executive Producer: Benjamin Liao, Belisario Alvarez, Monica Crespo
Production Company: VFX Panama, SAKE Argentina
Music: Salmon Osado
Sound editing: Manuel Trejos
Post Production: Marcos Ruiz

CREDITS
Client: MEDCOM
Agency: P4 Ogilvy & Mather, Panama City, Panama
Chief Creative Officer: Edwin Mon
Associate Creative Director: Alejandro Blanc
Creative Director: Osvaldo Restrepo
Digital Creative Director: Alberto Lam
Copywriter: Edmar Quiros
Head of Art: Roberto Perez
Art Director: Edmar Quiros
Designer: Franklin Lu
General Account Executive: Monica Urrutia
Digital Account Manager: Luis Gonzales
Executive Producer: Benjamin Liao, Belisario Alvarez, Monica Crespo
Production Company: VFX Panama, SAKE Argentina
Music: Salmon Osado
Sound editing: Manuel Trejos
Post Production: Marcos Ruiz
Additional credits: Francisco Hernandez MEDCOM Digital Media Director

Some long-awaited racially diverse emojis were added to iOS today, and all the world is happy. Well, the world was happy until it saw this Clorox tweet.

The brand sent out an odd message Wednesday evening featuring a bottle of its bleach made up of emojis, and the line, “New emojis are alright but where’s the bleach.” Given the timing, it set the Internet ablaze, with many wondering if Clorox meant the diverse emoji should all be bleached white. (There were no face emojis in the tweet, though.)

Despite intense criticism, Clorox left the tweet up, at least as of this writing, though it did follow up with a response, saying it just meant that emojis like toilets, bathtubs and wine glasses might need to be bleached at some point. Odd, then, that none of those emojis appeared in the original image, either.

Well, we’re not sure if Clorox knows how Twitter works, but there’s an easy way to “bleach away” a tweet—the delete button. Both tweets are now still there gathering comments.

And it’s isn’t pretty. Below is a sampling of reaction to the original tweet.

By now you’ve heard all about Apple’s new gadget—that futuristic iPhone accesory known as the Apple Watch. When the biggest brand in the world releases a new product, it’s a cultural event. And that means Twitter explodes as everyone—including brands—offers their hot take on the new timepiece.

Check out some of the brand tweets below, whose subtext is clear: Apple is cool, but it’s time to pay attention to us instead. 

will the new future-watch make you waffles in the morning and say “i love you”? well it should.

— Denny’s (@DennysDiner) March 9, 2015

Yeah, but can the watch tell you when to go? #tweetfromtheseat pic.twitter.com/tQgW7Y7xhh

— Charmin (@Charmin) March 9, 2015

Perfect for the girl on the go. #AppleLive pic.twitter.com/4qs9AW5oOS

— Hostess Snacks (@Hostess_Snacks) March 9, 2015

Introducing the new wearable eatable. #AppleLive #AppleEvent pic.twitter.com/0EqGqU1f1v

— Hostess Snacks (@Hostess_Snacks) March 9, 2015

The original smartwatch. #AppleWatch #AppleLive pic.twitter.com/FIItr5nm8E

— Miller Lite (@MillerLite) March 9, 2015

I don’t need a fancy watch to know it’s time for Whataburger. #AppleLive pic.twitter.com/mEchV3IGyj

— Whataburger® (@Whataburger) March 9, 2015

When will they make a #smartwatch like this? pic.twitter.com/SzxbdoHTZj

— Papa John’s Pizza (@PapaJohns) March 9, 2015

#AppleWatch pic.twitter.com/CLZfbARWIH

— Tesco (@Tesco) March 10, 2015

Can someone tell us what they said about the #AppleWatch? We were on a run. #BeMoreHuman #AppleWatchEvent

— Reebok (@Reebok) March 9, 2015

Timeless. #FindYourBeach #AppleWatch pic.twitter.com/zYIt1ngtet

— Corona (@corona) March 10, 2015

The latest in Apple technology #AppleWatch pic.twitter.com/donpG4MXYn

— innocent drinks (@innocentdrinks) March 10, 2015

What a day the Internet had yesterday. First we by MacVx”>watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: “What Colors Are This Dress.”

If you’re unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies.

See some of the tweets below. Hooray for net neutrality! I guess?
 

Clearly it’s copper and black. #TheDress

— Duracell (@Duracell) February 27, 2015

It’s not the color of #TheDress that matters, it’s the #party you wear it to.

— Party City (@PartyCity) February 27, 2015

White and gold? Black and blue? All we see is white and red. #TheDress

— barefootwine (@BarefootWine) February 27, 2015

#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk

— LEGO (@LEGO_Group) February 27, 2015

Definitely not blue #TheDress pic.twitter.com/Z1dIE9Atoa

— krispykreme (@krispykreme) February 27, 2015

Proud to be black & white, or is it white & black? #TheDress — Drinkaware.ie pic.twitter.com/Turyk9zYfc

— Guinness Ireland (@GuinnessIreland) February 27, 2015

Definitely Red and White! #HaveAbreak #TheDress #breakfromthedress #TeamRedAndWhite pic.twitter.com/BFVVMRGn5m

— KITKAT (@KITKAT) February 27, 2015

We’ve been asked… The dress is blue & black. #tweetfromtheseat

— Charmin (@Charmin) February 27, 2015

AKSHULLY if you adjust the saturation and bring down the levels you’ll see that the llamas never even ran away in the first place. #TheDress

— Pete Zaroll (@totinos) February 27, 2015

We see it as blue and yellow, but we may be a tiny bit biased. #TheDress pic.twitter.com/JGs4XuyiZ8

— Cirque du Soleil (@Cirque) February 27, 2015

You’re not the only ones @Cirque! We see blue & yellow too #TheDress pic.twitter.com/jOcsQrOCUN

— IKEA USA (@IKEAUSA) February 27, 2015

It doesn’t matter which color you see, we’ve got you covered. #TheDress pic.twitter.com/v5lJOCydVp

— Behr Paint (@BehrPaint) February 27, 2015

No filter. #TheDress pic.twitter.com/U1A8A6pNsd

— Miller Lite (@MillerLite) February 27, 2015

Trust us, #TheDress is white.

— Clorox (@Clorox) February 27, 2015

You all have it all wrong. It’s red & red. #TheDress

— Fireball Whisky (@FireballWhisky) February 27, 2015

Why does everyone keep calling us Gold and White now? What’s going on, Internet?! #TheDress #WhatColorsAreThisDress pic.twitter.com/Hz4xGr7DzZ

— M&M’S® Brand (@mmschocolate) February 27, 2015

We promise, we aren’t messing with you. This dress is blue and black. #TheDress #Blueandblack #WhiteandGold pic.twitter.com/pI92V96uLX

— JCPenney (@jcpenney) February 27, 2015

Less concerned about #thedress and more concerned about the #lastchobani in the fridge.

— Chobani (@Chobani) February 27, 2015

We think #thedress is blue… But we’re a bit biased. #blueandblack http://t.co/ycCj6KU5MW

— Lee Jeans (@LeeJeans) February 27, 2015

We may see #whiteandgold on #TheDress, but it’s #blackandblue that we want in our belly! pic.twitter.com/DRYMi81zO8

— Dogfish Head Brewery (@dogfishbeer) February 27, 2015

Who can you trust? Certainly not your eyes. This is definitely #whiteandgold #thedress pic.twitter.com/4YtUBPeQ6s

— Zyrtec (@Zyrtec) February 27, 2015

*stops furiously scribbling amidst dozens of coffee cups* there is no dress. it is not the dress that changes colors, it is only yourself.

— Denny’s (@DennysDiner) February 27, 2015

It’s white and gold. pic.twitter.com/OqrPgKx6r4

— Pizza Hut (@pizzahut) February 27, 2015

This is awkward, it’s actually white and red. pic.twitter.com/DpCKsBkPiI

— Domino’s Pizza (@dominos) February 27, 2015

#TheDress might look better in red and white.

— Coca-Cola (@CocaCola) February 27, 2015

Vanessa Bayer comes on to everyone in an elevator in Audi’s Fifty Shades of Grey spoof. http://adweek.it/17mGIgB

A Twitter hashtag game like #WhatIsLoveIn4Words is irresistible to brands. It’s easy, and the answer is simple: With only a few exceptions, they love themselves first.

Check out a slew of brand posts around the hashtag below. Beats by Dre gets our grudging respect for being so uncreative, they were actually creative.

 
Have the first breadstick #WhatIsLoveIn4Words pic.twitter.com/BU1zqGlLYI

— Olive Garden (@olivegarden) February 11, 2015

 
Here, have my #SNICKERS. #WhatIsLoveIn4Words

— SNICKERS® (@SNICKERS) February 12, 2015

 
A sailmate for life. #WhatIsLoveIn4Words pic.twitter.com/ICQQ126GiY

— Royal Caribbean (@RoyalCaribbean) February 12, 2015

 
Here, have some fries. #WhatIsLoveIn4Words pic.twitter.com/jFEA54HLiT

— McDonald’s (@McDonalds) February 12, 2015

 
#WhatIsLoveIn4Words: Love has no labels. pic.twitter.com/rs8YTFF8sp

— Ad Council (@AdCouncil) February 12, 2015

 
Don’t drop the ring. http://t.co/rQoZ5CaGHP #WhatIsLoveIn4Words pic.twitter.com/luHcA0UxPl

— YouTube (@YouTube) February 12, 2015

 
#WhatIsLoveIn4Words: Thanks for rescuing me ?? pic.twitter.com/YDMvznDoss

— PETA (@peta) February 12, 2015

 
Sports. Sports. Sports. Sports. #WhatIsLoveIn4Words

— NBC Sports Network (@NBCSN) February 12, 2015

 
Sharing Wisconsin Cheese Curds #WhatIsLoveIn4Words pic.twitter.com/rZWU7ZGB5E

— Culver’s Restaurants (@culvers) February 12, 2015

 
Picking up some Charmin. #WhatIsLoveIn4Words #NoMoreCrappyTP

— Charmin (@Charmin) February 12, 2015

 
Here’s your Red Bull. #WhatIsLoveIn4Words #OverlyAttachedGirlfriend pic.twitter.com/krv5ldDQRQ

— Red Bull (@redbull) February 12, 2015

 
You know my password. #WhatIsLoveIn4Words

— Surface (@surface) February 12, 2015

 
These Mozzarella Cheese Sticks. #WhatIsLoveIn4Words pic.twitter.com/L42zVurAOr

— Applebee’s (@Applebees) February 12, 2015

 
Chocolate and Peanut Butter. #WhatIsLoveIn4Words pic.twitter.com/EW1g9VoyGC

— REESE’S® (@ReesesPBCups) February 11, 2015

 
You + Me + Our Nissan #WhatIsLoveIn4Words pic.twitter.com/I9XpWc2s7h

— Nissan (@NissanUSA) February 11, 2015

 
#WhatIsLoveIn4Words: “Let’s go All-Natural.”

— Carl’s Jr. (@CarlsJr) February 11, 2015

 
Any pair. You pick. #WhatIsLoveIn4Words pic.twitter.com/EwcHlBVu5a

— Christian Louboutin (@LouboutinWorld) February 11, 2015

 
You, me, and these #WhatIsLoveIn4Words pic.twitter.com/hxipXPCE0e

— Chester Cheetah (@ChesterCheetah) February 11, 2015

 
Diamond stitched designo leather. #WhatIsLoveIn4Words pic.twitter.com/GMkopV2wM6

— Mercedes-Benz USA (@MBUSA) February 11, 2015

 
#WhatIsLoveIn4Words Last slice is yours.

— DiGiorno Pizza (@DiGiornoPizza) February 11, 2015

 
Center of the Roll. #WhatIsLoveIn4Words pic.twitter.com/VQpS6GRIAq

— Cinnabon (@Cinnabon) February 11, 2015

 
#WhatIsLoveIn4Words Sharing the last slice.

— Domino’s Pizza (@dominos) February 11, 2015

 
Cute pugs and subs #WhatIsLoveIn4Words pic.twitter.com/BqVmAQSQ9Z

— SUBWAY® (@SUBWAY) February 11, 2015

 
Your breath’s totally fine. #WhatIsLoveIn4Words pic.twitter.com/JUbjOcjERr

— Petco (@Petco) February 11, 2015

 
Beats by Dr. Dre #WhatIsLoveIn4Words pic.twitter.com/Gl9P23q6ow

— Beats By Dre (@beatsbydre) February 11, 2015

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt.

BBDO New York worked with the job listing site (which wasn’t a Super Bowl advertiser this time around) to create a tweet celebrating the Seattle Seahawks’ victory. The problem, of course, was that the New England Patriots won the game 28-24 thanks to a last-second interception.

As you can see above, most Twitter users saw a cropped version of the congratulatory image. But clicking through to the full image revealed the punch line at the bottom:

Congratulations Seattle from http://t.co/sPr4G1gHup! #biggame pic.twitter.com/eAa59yw1om

— Monster (@Monster) February 2, 2015

In addition to sparking more than 4,000 retweets and 2,400 favorites, the stunt increased discussion of Monster by more than 1,500 percent compared to the average day, BBDO says. 

For ages, when a dire weather prediction came up lacking, there was little the average person could do beyond shaking a fist at the TV. But now we have Twitter, an outlet not just for bitching, but also for atonement.

Late last night, after New York City and nearby areas went into full disaster-prep mode in expectation of several feet of snow, National Weather Service meteorologist Gary Szatkowski took to Twitter to apologize when it became clear the region would receive only a scant few inches.

For most New Yorkers, the rather extreme weather warnings simply resulted in an early (if frustrating) dismissal from work and a bonus snow day. But there was also a tremendous economic and logistical impact on the communities involved. Recognizing this, Szatkowski, lead meteorologist for the NWS office in Mt. Holly, New Jersey, was effusive in his apologies.

Here’s a chronological recap of how Szatkowski’s messaging and tone changed from Sunday night to early this morning:

On Sunday, Szatkowski was sharing National Weather Service predictions that anticipated around 2 feet of snow for the New York area.

Here’s regional view of ‘reasonable worst case scenario’ guidance from @NWSWPC This is for main storm, not clipper. pic.twitter.com/UJfZen2Sxm

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Looking at latest SREF ensemble, threat of snowfall rates 2 inches per hour (very heavy snow) escalates after 400 PM Monday.

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Here the new QPF forecast for the next 72 hours. This is a precipitation forecast, as though everything fell as rain. pic.twitter.com/8ZNPPbwTmi

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

But we know everything will not fall as rain. Much of that deeper purple area over land will fall as snow.

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

A rough rule of thumb is 10 inches of snow for every one inch of liquid. So areas with 2+ inches on that map suggest 20+ inches of snow.

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Sunday afternoon, the National Weather Service released a blizzard warning that largely set the tone for the next 24 hours by calling the storm “a crippling and potentially historic blizzard.”
 

Wow. pic.twitter.com/0mK4c8WYgC

— Dennis Mersereau (@wxdam) January 25, 2015

Here’s that updated snow total graphic from @NWS_MountHolly Trended higher (but you’re not surprised) pic.twitter.com/KLpvA2g69L

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Well, it looks like what needed to be done has been done. I believe we are at the part of the recipe where it says: “Just add snow.”

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Another snow forecast map, showing totals across the region. Includes tonight’s clipper. We maxed out the scale. pic.twitter.com/1AwByN8zlg

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

By early Monday, though, Szatkowski was beginning to express concerns that earlier predictions might not come to pass, at least not on the level of 30 inches.
 

OK, to cut to the chase. Some of the more extreme solutions for the storm in this region have ebbed. So, snowfall amounts have been lowered.

— Gary Szatkowski (@GarySzatkowski) January 26, 2015

Here is the snowfall forecast from @NWS_MountHolly issued earlier this morning. pic.twitter.com/Maseg7NsFQ

— Gary Szatkowski (@GarySzatkowski) January 26, 2015

Ever throw a party and then wait for the guests to show up?

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

Let’s see how far west the bands of snow rotate & how well they maintain their intensity. Dice have been rolled. We’ll see see what happens

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

New snowfall forecast map from @NWS_MountHolly. Amounts have trended lower, but lots of double digit snow on the map. pic.twitter.com/vBTjuArd9n

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

Shortly before midnight, Szatkowski’s tone shifted considerably as he and the rest of the National Weather Service realized conditions would not be incredibly severe for New York and New Jersey. By then, government officials had issued road travel bans and suspended mass transit, essentially bringing one of the world’s largest cities to a halt.
 

OK, no sense postponing the inevitable. Snow amounts have been sharply curtailed. New products coming out now from @NWS_MountHolly

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

My deepest apologies to many key decision makers and so many members of the general public.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

You made a lot of tough decisions expecting us to get it right, and we didn’t. Once again, I’m sorry.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

This is a big storm further off to our northeast. New York City will see good amounts of snow, and for portions of New England it will…

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

…be very high impact. But for much of New Jersey, and for the Philadelphia Metropolitan area, this is a big forecast miss.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

As you might expect, he received a few rather pointed criticisms.
 

.@GarySzatkowski @teelehman do us all a favor and resign!

— Juliet Locke (@JulietLocke) January 27, 2015

@JulietLocke No. But thanks for caring.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

But overwhelmingly, Szatkowski’s openness and transparency on Twitter generated vocal support and appreciation from those following his updates.
 

@GarySzatkowski You guys did a great job in a difficult situation–ignore the haters! I’m a big fan of your honest and direct approach.

— John Huntington (@jhuntington) January 27, 2015

@GarySzatkowski People forget that you all predict, not dictate the weather. You all will only continue to improve! Thanks for what you do

— Cory Foy (@cory_foy) January 27, 2015

@AlexSilverman @GarySzatkowski @joshtpm Gary has endeared himself to many new people.

— Greg Dworkin (@DemFromCT) January 27, 2015

@GarySzatkowski This is why I trust you. Thanks for your honesty. It’s refreshing. Better safe than sorry

— Hannah Waters (@hannahjwaters) January 27, 2015

Thank you to the many folks who have been very gracious on social media this morning. Much appreciated.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet that read, “We shall overcome #MLKDay”—using Martin Luther King Jr. to celebrate the team and its football prowess.

The tweet, which appears to have been deleted, also included a photo of quarterback Russell Wilson, with a tear in his eye, captioned with this MLK quote: “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.”

As you can see below, the response was not kind. As we did our MLK tweet roundup earlier today, we had thought brands had learned a thing or two about sensitivity in this regard. Clearly not. The New England Patriots, meanwhile, didn’t post any MLK tweets, preferring to keep it simple.

this is disgusting, @seahawks. pic.twitter.com/bC05nb2nDF

— drew olanoff (@drew) January 19, 2015

The photo was one thing, but the fact that the @seahawks actually wrote “We shall overcome” as the caption is mind-boggling. #MLKday #fail

— SportsGrid (@SportsGrid) January 19, 2015

MLK Day should be renamed “Social Media Intern Firing Day.” RT @Seahawks We shall overcome. #MLKDay pic.twitter.com/TNR5v9dHr7

— Colin Brooks (@cgb5001) January 19, 2015

“@Seahawks: We shall overcome. #MLKDay http://t.co/B34tdbXC2M” ummm, where do I even start with how wrong, gross, and obtuse this is?!

— Heather Smolen (@hsmolen) January 19, 2015

Seriously??? Don’t make me root for the Pats. RT @Seahawks: We shall overcome. #MLKDay http://t.co/XCLoYDh3dZ“

— Shary Tran (@sharytran) January 19, 2015

MLK’s “We shall overcome” is about civil rights and achieving equality, it is blasphemous to compare it to a football game. @Seahawks

— Shirley (@SFsportschick) January 19, 2015

Fire everyone who had a hand in this. Immediately RT @Seahawks: We shall overcome. #MLKDay pic.twitter.com/dyJBA37F9E

— DarkSkintDostoyevsky (@daniecal) January 19, 2015

As Twitter was erupting this afternoon with outrage over a grand jury’s decision not to indict the NYPD officer whose chokehold killed Eric Garner, Netflix made a rather odd marketing decision.

The streaming service posted a Peaky Blinders promo featuring hard-boiled Irish cop Chester Campbell, played by Sam Neill. The tweet message—”Just because you’re law enforcement doesn’t mean you’re law abiding.”—seemed especially topical when paired with the photo’s quote, “God help those who stand in our way.”

While the tweet didn’t spark much real anger at Netflix, it did draw a mixed reaction from those who felt the company was siding (intentionally or not) with protesters and others who felt it was simply insensitive.

@netflix I love you guys, but you really need to work on your timing with that tag line.

— Kate Kirby (@uncanny_kate) December 3, 2014

Spot on, netflix. “@netflix: Just because you’re law enforcement doesn’t mean you’re law abiding. #PeakyBlinders pic.twitter.com/5q52fwU7ch”

— Lianne Fitz (@lianne_fitz) December 3, 2014

@netflix Perfect timing with that tweet.

— cantona’s kick ? (@disney_doctrine) December 3, 2014

.@netflix EXCELLENT marketing. Synergizing with today’s horrific news about failure of justice system to indict murdering police. BRILLIANT

— Soylent Alan (@PennStateGuy) December 3, 2014

Shame on you @netflix! Are you really using the #FergusonDecision and #EricGarner‘s death to promote your show!? WTF! pic.twitter.com/c49k3Aj0Cn

— Katie Carman-Lehach (@katiecarman) December 3, 2014

@netflix Boy aint that appropriate.

— Scott Wyllie (@TheWyllieScott) December 3, 2014