Une lampe pour éclairer sans s’aveugler, avec notamment le projet de la “Lampe A4″ réalisé par le studio Hundredstensunits des fondateurs Tom Nelson, Matt Bassett et David Horan. Un design simple et fonctionnel, comme de nombreux autres objets à découvrir dans la suite de l’article.
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NEW YORK (AdAge.com) — When a glitzy awards ceremony meant to point out the best of the TV starts out with an entreaty to get people to "put down your remote," you know something's out of whack.
There are plenty of wonderful, non-agency executives who have succeeded at ad agencies. Their success has been predicated upon appropriate hiring.
Em uma praia de Melbourne, na Austrália, um homem usou uma máscara com a caricatura do premiê australiano Kevin Rudd, vestido de pijamas e sentado sobre uma cama. O objetivo do protesto é alertar aos líderes mundiais, incluindo Rudd, para “acordar” diante do agravamento dos problemas das mudanças climáticas.
Do outro lado do mundo, em Nova Iorque, ativistas e voluntários se reuniram neste domingo, no Central Park, para formar uma escultura humana em forma de ampulheta. Com um vídeo que está circulando por todas as televisões do mundo e, claro, na internet, eles tentam passar a idéia de que o tempo está correndo.
Tanto em Melbourne, quanto em Nova Iorque, as ações foram organizadas pela ONG Oxfam, como parte da campanha “Tck Tck Tck” (www.tcktcktck.org), que antecipa a conferência da ONU sobre o tema, prevista para dezembro, em Copenhagen (Dinamarca). No Brasil, a ação tem o nome de “Tictac Tictac Tictac” (www.tictactictac.org.br).
:: Com fonte do Yahoo! News, Day Life e Terra
Today, clients and agency folk alike are rushing to shopper marketing, searching for the experts and digging for the insights that will lead to stronger commercial programs and real marketplace advantage. So CMOs need to ask themselves, How do we build a shopper-insights capability?
LONDON – BT Vision has launched an on-demand television shopping channel hosted by presenter Gaby Roslin.
LONDON – The Financial Services Compensation Scheme has appointed Mindshare to handle its £4 million communications planning account.
Instead of asking "How do we break through?" advertisers should be asking "How do we fit in?" If your audience is on Facebook, don't interrupt their social life by shouting at them; find a way to insinuate your brand into their existing behavior.
The NBC Universal Foundation is putting $1.3 million into programs that help public high school students — and it's encouraging its employees to volunteer as well.
LONDON – The Glenmorangie Company is promoting its Ardbeg Corryvreckan whisky with a digital campaign.
Para não perder o costume de participar do movimento #interactivemonday, idealizado pela Martina Zavagno, hoje venho replicar a dica de uma ação interativa muito legal da Lynx (aqui chamada de Axe).
“Party Across The Internet” é uma experiência online que te leva através de alguns de sites (fakes) onde acontece uma sequência de festas diferentes que surgem em banners. O melhor da brincadeira é que a gente pode interagir com as festas. Após a sequência, somos levados até a página oficial da marca no Facebook, que já conta com 30 mil fãs de todo mundo.
:: A criação é da australiana Soap Creative. Enjoy 
Is it just us or was it a really, really poor choice for Crest to hook up with Ryan Seacreast to pimp its new Crest Extra-White plus Scope Outlast?
A group of French politicians led by an expert on eating disorders wants to put warnings on airbrushed photos spreads in magazines as well as doctored shots used in advertisements and packaging.
Un travail du studio Strukt et plus précisément du chef de projet Gregor Hofbauer dans les bureaux administratifs de Büro Hirsberger à Vienne. Un mur et une visualisation mêlant la lumière et les projecteurs, le tout généré en processing. Vidéo de démonstration dans la suite.
We’re not really in love with this second outing for the National Campaign to Prevent Teen Pregnancy and Unplanned Parenthood in which a Viagra commercial shoot is spoofed.
LONDON – Yahoo! is to unveil its first significant new marketing campaign for years this week, introducing a new tagline and a global campaign from WPP group agency Ogilvy.
| THE ORIGINAL? Mc Donald’s – 2007 Agency : Leo Burnett (Italia) |
LESS ORIGINAL : Toma Ponstan – 2009 Agency : JWT Dominicana (Dominican Republic) |
| Une bonne vieille blague bien gravée dans la mémoire des publicitaires. Les créatifs de 2009 devraient faire comme dans la pub, effacer leur créa et tout recommencer… |
Maybe creating advertising isn’t the only thing you create. If you’ve got creativity you want to share with the world, check out The Rogue’s Gallery.
If I didn't know any better, I'd start packing my bags in advertising and get a job as an insurance broker or university professor. But the truth is, I do know better.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
