NEW YORK (AdAge.com) — Men's Health has aggressively moved into the iPhone Apps space over the last three months — its three paid apps have collectively snared 50,000 downloads.
This post covers two of my favorite topics: Breasts and advertising. When they’re grouped together, it usually means a 30-minute Girls Gone Wild infomercial. However, this post actually covers a couple advertising efforts behind breast cancer awareness, which is nothing to joke about. While humor is used in writing, and can be seen in the TV spots, no disrespect, implied or otherwise, is intended. My prayers go out to all those who have been affected by breast cancer.
All men love breasts. Some love them secretly. Others wear t-shirts that shout out that they are “breast men.” Even men that don’t dig women are drawn to a woman’s chest…not sexually, but out of curiosity. (It’s a cruel society that labels a straight man as a stalker for staring at a woman’s assets for too long while a gay man has free reign to reach right out and grab a woman’s chest in public…)
Listaholic alphabetizes 138 different slang names for breasts, among them; whimwhams, muffins, kawangas, and dinglebobbers. Which proves that when men don’t understand something, they either rename it or make fun of it.
The truth of the matter is that we probably love breasts more than their owners;
We just don’t know why…
Which leads to an obvious question: Why haven’t men been involved in the fight against breast cancer from the beginning? Like a favorite bra, it’s a natural fit; breast-lovers attacking breast cancer. As you’ll read in a couple of seconds, a couple of organizations figured it out.
According to the World Health Organization, approximately 500,000 people die every year as a result of breast cancer. It ranks as the second most common form of cancer, and it’s the 5th highest cause of cancer deaths.
The push towards early detection and education of breast cancer began in earnest in 1982, following the death of Susan G. Komen. Susan was diagnosed with breast cancer in 1977 and died three years later. Susan’s younger sister, Nancy, was the impetus behind the push; keeping a promise to her sister, she founded The Susan G. Komen Breast Cancer Foundation with the belief that education, early detection, and research would have saved Susan.
Now known as Susan G. Komen for the Cure, or simply Komen, the foundation has raised over $1.3 billion dollars for cancer research since inception and is the largest cancer charity in the world. On the global level, Komen has but one mission: To end breast cancer forever.
Spurred by National Breast Cancer Awareness Month (October), two separate advertisers have launched PSAs that have expanded their target audience to include men, which is ingenious: Who thinks about breasts more than men?
Yoplait has just released, “Yoplait Pledge.” It makes fun of the fact that nicknames were given to breasts at some point (hmm).
The second awareness spot comes from ReThink Breast Cancer, a Toronto-based organization that addresses the breast cancer concerns of young people affected by the disease. Rethink is a volunteer organization that is “thinking differently” on methods to defeat breast cancer (like getting men involved). The spot (below) is airing in Canada on MTV, and the woman featured is an MTV Host.
It’s obvious that breasts get plenty of attention. It’s breast cancer that we need to focus on.
Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or follow him on Twitter. As always, thanks for reading.
What do you think? Sexy. Good or bad? Is it something to strive for? Is it something that once obtained will result in more success, better sales, or just a competitive advantage? Yes, the "right" answer is "no" — because to want to be sexy, well, that's just unsexy. But if you agree that being sexy could actually be a good thing, ask yourself these questions.
Whoa. It’s Thursday and we’re just getting to Tuesday. Wait, what? You mean you don’t realize it’s Advertising Week?
LONDON – Lost in London and need to find a tube? Don’t despair because the first augmented reality iPhone app has arrived in the iTunes store, enabling users to visualise points of interest in their nearby environment.
LONDON – Waitrose has announced plans to open around 300 convenience stores in the UK, as it looks to dramatically increase its presence.
(TrendHunter.com) It looks like the wasp’s nests I sometimes come across while hiking, but this patented design uses layers of cardboard to create a cozy designer cocoon for cats.
Designed by Warren Lieu of One Form Design,…
The show’s characters glide through their daily lives in impeccably groomed, hyper-realistic outfits. Even casual attire has a certain self-consciousness. Don and Betty and Joan and Peggy and Pete are billboards for how we want to remember that era.
Great advergame around music playing… The trailer for the adventure can be found at Find little Feather and you can sign up to the quest which involves completing five challenges, with a new challenge released each week. Advertiser: One EskimO
(TrendHunter.com) Many artists find unusual places to display their creations and this one seems to have found quite the canvas on bananas and banana bunches.
YesButNoButYes.com featured a collection of this banana art,…
(TrendHunter.com) In theory the buBbLe Prototype is an innovative, although annoyingly capitalized, creation which could house thousands of displaced people. The design came from the office of MMAS and architect/artist…
Whether it's time-wasting employees or worrying that haters will damage your brand, many corporations still fear the effects of engaging in social media, writes B.L. Ochman.
Une maîtrise du coloriage et du street-art dans cette animation collaborative créé par l’artiste urbain Blu et David Ellis. Réalisé et produit par Studio Cromie dans le cadre du Fame Festival 2009, sur une bande son de Roberto Lange. Vidéo dans la suite.
Dans le même esprit : la précédente vidéo de l’artiste Blu.
LONDON – Google’s search expertise has become world-renowned, but now the search giant is promoting its know-how in all aspects of digital marketing, through a series of videos aimed at helping the average digital marketer.
LONDON – The Hut Group, the online retail group, has secured millions of pounds in investment funding to boost the business, following its acquisition of Zavvi last year.
(TrendHunter.com) The urge to present designs with instant shock value is in Ziad Ghanem’s blood as proven by his latest line Maiden Britain, a collaboration with graphic artist Robert Boon. Some of Ghanem’s latest eco-aware…
LONDON – The BBC Trust has launched a review into the scope and operations of BBC One, BBC Two, BBC Four and its interactive TV services.
LONDON – AkzoNobel Decorative Paints has appointed Brand Advocate London to resdesign its decorative paint brands website.
LONDON – Denim brand Levi’s is the lead sponsor for the stage version of ‘American Idiot’, the seventh studio album by US punk rock band Green Day.
LONDON – Aegon has boosted its presence in tennis by agreeing a five-year title sponsorship of The Masters Tennis at The Royal Albert Hall.
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