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THE ORIGINAL? Braun Nose Trimmer – 12/2007 Source : Cannes GOLD Lion Agency : BBDO Dusseldorf (Germany) |
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LESS ORIGINAL Elta Nose Trimmer – 02/2008 Source : Cannes Lions Archive, Agency : KNSK (Germany) |
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LESS ORIGINAL Panasonic Nose hair trimmer – 07/2009 Source : Cannes Lions Archive, Agency : Saatchi LAB Jakarta (Indonesia) |
These 2 guys are fighting for beers in bar and start transforming in weird creatures until… Advertiser: Tiger Beer Agency: Saatchi & Saatchi Malaysia
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe
Copywriter: Peri van Papendorp
“Your mouth’s been through a lot. Show it a good time.”
Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Illustrator: Pete Harrison
Photographer: Des Ellis
Typographer: Andre Vrdoljak
Copywriter: Candice Hellens
Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.
Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alex Schill
Creative Director: Ekki Frenkler
Art Directors: Sybille Stempel, Miro Moric
Copywriter: Ekki Frenkler
Photographers: Patrick Wittmann, Alan Grund
Account Supervisors: Claudia Panke, Frank Deibert
Advertising Agency: DraftFCB, Spain
Creative Executive Director: Sergio Oca
Creative Director: Beto Nahmad
Art Director: Javi Gracía
Copywriter: Beto Nahmad
LONDON – Argos is launching its Christmas TV campaign this week, based on the idea ‘celebrate for less.’
(TrendHunter.com) It was nearly impossible to pick a lead image for this gallery of photos from the Marko Mitanovski Spring/Summer 2010 collection. The series is an avant-garde, post-apocalyptic visual feast that has too…
(TrendHunter.com) Irene Rinaldi has created a gallery featuring orally focused illustrations. Titled “Sometimes I Need to Be Realistic,” the illustrations are too realistic for my bee-hating self.
You can check out more…
(TrendHunter.com) Burning Man 2009 is the latest iteration of “an annual art event and temporary community based on radical self expression and self-reliance in the Black Rock Desert of Nevada.” Basically Burning Man is…
Doubletwist, the itune’s competitor has released a video that is starring an army of men with iPod earplugs walking under the control of Steve Jobs screen. Advertiser: Doubletwist A nice reference to the Apple’s advertising in 1984 to announce the launch of the Macintosh (see the video below)
According to this video, the BMW users are better at jumping in their car than the Audi’s. Jump for joy Advertiser: BMW Want to see more ads about BMW? New bmw 7 in an hourglass The bmw game Metalic balls dance for bmw museum Virgin girl for used car bmw Video stop motion for bmw museum in […]
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Advertising Agency: Team Y&R, Dubai
Executive Creative Director: Shahir Zag
Creative Director: Komal Bedi Sohal
Art Director: Komal Bedi Sohal
Copywriter: Shahir Zag
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub
Via [AdsoftheWorld]
A new spot from Siltanen & Parners for fast-food toasted-sub shop Quizno's offends the senses — especially taste.
SAN FRANCISCO (AdAge.com) –Does it make sense to invest in brand-building when the market you play in is more and more becoming defined by price — especially after mega-retailer Walmart steps in to set a new pricing floor?
(TrendHunter.com) The Telegraph presents Week 70 of their ‘Sign Language’ series, which highlights public signage that either fails to explain the situation or presents an immediate oxymoron. Have a look at these warning…
MINNEAPOLIS (AdAge.com) — Many media critics are howling over the cable news networks' continual coverage of the "Balloon Boy" drama, as the networks — and their viewers — got caught up in the live coverage. But the real broadcast journalism problem isn't that the cable news networks broke away to go live, but rather what they broke away from.
Coincidência que hoje mesmo eu tenha twittado o incrível vídeo das lutas de “Assassin’s Creed II”, revelado pelos desenvolvedores do game, e logo depois a RED Interactive Agency tenha anunciado essa ação, através do Twitter inclusive, para promover a produção milionária da Ubisoft.
Para quem não conhece essa obra de arte feita de pixels, “Assassin’s Creed” é um jogo para PC/Xbox 360/PS3 que te coloca no papel de um exímio assassino na época dos Templários. A sequência do game, que será lançada no dia 23 de novembro, terá sua trama centrada na Itália do século XV.
A “Assassination Experience”, apesar de poder ser experimentada diretamente no site do produto, representa um dos usos mais criativos e complexos do Twitter em uma ação publicitária até o momento. Para entender por completo é preciso testar na prática, mas vou tentar explicar.
Trata-se de uma batalha social em tempo real, em que os jogadores utilizam seus perfis no Twitter para enviar comandos específicos de ataque, defesa e fuga. Após conectar seu Twitter com a plataforma, um outro usuário é indicado como seu alvo. Assim que você twitta um ataque, a vitíma terá um limite de tempo para responder, podendo digitar as ações diretamente ou usar a interface de ícones no site.
As missões são enviadas aleatoriamente durante o dia, portanto, é preciso ficar de olho na aba de replies do seu perfil no Twitter. Conforme participa e responde as ações de outros jogadores, você ganha novas armas e habilidades. Os pontos e rankings ficam registrados também no site assassinscreed.com/twitter
A inovação está mesmo no uso do Twitter, já que a brincadeira é basicamente um Adventure/RPG textual, assim como muitos jogos da década de 1970. O site ainda disponibiliza um data visualization das batalhas.
Para os não gamers e/ou para os nãos conhecedores de “Assassin’s Creed”, a ação pode soar complicada, mas é pertinente para o público que interessa e ainda usa O Twitter, a ferramenta online de mídia social mais hypada da década, de forma que nenhuma marca conseguiu fazer até hoje. Sem invasão, sem spam, só por opção do usuário.
Post originalmente publicado no Brainstorm #9
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