Carbon Fighters: Integrated campaign

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carbonfighters_stickers

Advertising Agency: TBWA\MAP, Paris, France
Creative Directors: Sébastien Vacherot, Manoelle van der Vaeren
Art Directors: Julien Boissinot, Nicolas Pontacq
Copywriter: Kevin Salembier
Art Buyer : Vanessa Barbel
Illustrators: Jorge Alderete, Bobdob, Christopher Lee, Fernando Falcone, Les Jean Spezial, Adrian Johnson, The Little Friends of Printmaking, Ben Newman, Jeff Soto, Mark Verhaagen
Published: April 2009

Carbon Fighters: Butcher, Factory, Tornado, Sadomasochist, Circus

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“Join the carbon fighters. There are many simple gestures to fight for the environment in your daily life at the office: turn off the light when you leave, maintain a low temperature in your office, don’t let your battery charger plugged… Find your way to kill carbon dioxide and joing the club. carbonfighters.org”

Advertising Agency: TBWA\MAP, Paris, France
Creative Directors: Sébastien Vacherot, Manoelle van der Vaeren
Art Directors: Julien Boissinot, Nicolas Pontacq
Copywriter: Kevin Salembier
Art Buyer : Vanessa Barbel
Illustrators: Jorge Alderete, Bobdob, Christopher Lee, Fernando Falcone, Les Jean Spezial, Adrian Johnson, The Little Friends of Printmaking, Ben Newman, Jeff Soto, Mark Verhaagen
Published: April 2009

Life After Oprah: Five Things to Know, and What to Expect


1. This won't be Oprah's Howard Stern moment.
Given that Oprah is moving from syndicated broadcast TV to a cable network with less reach, there's been plenty of speculation that her power as a cultural force could diminish in the same way that Howard Stern's did when he moved from free radio to satellite.

Welcome to the 21st Century. Now, Let’s Fix the Mess


How could so many things go wrong in one decade?

Addressable TV: an FAQ


Addressable TV ads have been held up as the holy grail ever since the internet boom of the late 1990s — "delivering dog-food ads to dog-food owners" as Canoe Ventures CEO David Verklin famously put it. But the progress has been slow at best.

Brands Get a Boost by Opening Up APIs to Outside Developers


Looking for a good flick to watch tonight? Visit Instantwatcher, which marries New York Times critics' picks with the Netflix streaming-movie catalog. Interested in updating your music collection? Visit ArtistExplorer, which combines the Billboard charts with BestBuy.com's inventory database.

House of Prose : second hand book store

Advertising Agency: Brandcom Middle East, Dubai
Creative Director: Manoj Ammanath
Copywriter: Manoj Ammanath
Art Director: Bosky Cherin
Illustrator: Sanu Raju
Creative Group Head: Kamlesh Shankar

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Conferência de Planejamento 2009 e FGA

Durante esta segunda-feira (30/11), vou começar o dia com uma agenda bem mais cheia do que o normal. Por isso vou ficar um pouco mais ausente do blog. Logo cedo, às 8h, começa a tão esperada Conferência de Planejamento – evento organizado pelo GP (Grupo de Planejamento). O #GP09 convidou alguns dos nomes mais importantes do planejamento estratégico e da comunicação, como eles costumam fazer todos os anos. Um livestream foi desenvolvido especialmente para o evento de amanhã: live.blogblogs.com.br/gp09. A agenda oficial do #GP09 também pode ser conferida no site/blog do GP. Vou acompanhar de perto os principais “Breakout Sessions” e colocando alguns inputs e curiosidades no meu Twitter: @gabrieljacob.

Também amanhã, no final do dia, vai rolar a grande final do FGA (Festival de Guerrilha do ADivertido), concurso realizado em parceria com a agência Espalhe, e que teve a participação de dezenas de estudantes de todo o Brasil.
Três finalistas já foram indicados para a final. São eles:

Ana Clara Schneider (ESPM-SP – 4º semestre)

Nicole Esteves (Universidade de Marília – UNIMAR – 4º semestre)

Felipe Augusto Costa (Cásper Líbero – 6º semestre)

Todos eles receberam, na última sexta-feira, um briefing da equipe criativa da agência. Nesta segunda, os três estudantes terão que apresentar suas idéias e soluções de acordo com o que foi descrito. O resultado, pós-avaliação, será anunciado no mesmo dia. Você ficará sabendo de tudo através do Twitter e as hashtags #GP09 e #FGA. Fique ligado ;-)

Stihl: Beduin

Stihl-Bedouin-FR

“The desire to cut things up. Stihl”

Advertising Agency: Publicis Conseil, Paris, France
Art Director: Charles Guillemant
Art Buyer: Marie-France Capri
Photographer: Jean-Yves Lemoigne

Daniel Rozin

Découverte du travail et de la galerie de l’artiste Daniel Rozin. Une exploration intéressante ainsi qu’une démarche artistique et technique intitulé “The Wooden Mirror”. Il met en place des dizaines de miroirs de manières interactives. Plus d’images dans la suite.



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blanket2000 blanket2009
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