Hasta La Creative!

What's the No. 1 principle of marketing, at least as far as we're concerned? It's the principle of focus. You narrow the focus in order to own a word in the mind of the consumer. Without a focus, it's very difficult to build a strong brand. And without a strong brand, any company's future is in doubt.

Google entra no mercado mobile e lança seu próprio celular. Conheça o Nexus One.

Post originalmente publicado no Brainstorm #9
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O Greenpeace na Alemanha acaba de lançar essa campanha, mais uma vez alertando sobre o aquecimento global e o degelo das camadas polares, dessa vez pedindo ajuda para preservar os ursos polares. É triste. E é importante.

No site, www.greenpeace.de/eisbär, se o pouco alemão que eu lembro da escola não me falha, os alemães podem ajudar a preservar as capotas do polo norte, o habitat dos poucos 25.000 ursos polares restantes, doando mensalmente pequenas quantias em Euros.

Your mobile phone is no longer just a phone. It's a mobile device. Your MP3 player. Your gaming station. Your camera. Your lifeline. It's called convergence, and what's happened on the device side is a clear sign of what's to come in mobile marketing.

Par le réalisateur du superbe Kahn’s Exeter Short Film, voici ce nouveau court-métrage d’animation d’Alex Roman autour de l’architecture et des espaces contruits, le tout sous l’angle photographique. Une modélisation, un rendu et une post-production très réussie.

Le tout réalisé avec 3DS Max, Vray, AfterEffects et Premiere / Portfolio ThirdSeventh.

Previously on Fubiz

• 3D Illusion Storage
• Alma Animation
• Franz Animation

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Well here’s a different approach to safe driving advertising.
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We’d be remiss in our reportage of sex-laced advertising if we didn’t inform you of this French Aubade lingerie campaign created by Chainsaw which has a woman pimping the lingerie.
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a href=”http://feedads.g.doubleclick.net/~a/a96W7Wqu-qldpxPniUx2eSsxNLQ/1/da”img src=”http://feedads.g.doubleclick.net/~a/a96W7Wqu-qldpxPniUx2eSsxNLQ/1/di” border=”0″ ismap=”true”/img/a/p

LONDON – Independent planning and buying agency TCS Media is bolstering its management team with the appointment of three associate directors as part of a company restructure.

Our lives move at internet speed, yet many only put together their business, marketing and financial plans on an annual basis. Why don't we throw the one- and three-year plans in the garbage, and commit to quarterly plans instead?