Hasta La Creative!

LONDON – Conde Nast has been forced to retract comments made about its monthly Vogue magazine and NatMag’s rival Harpers Bazaar in February , ahead of the official ABC release.

Print for the new edition of Audi Quattro Cup, the golf tournament annually sponsored by Audi.

“Unleash Control. Audi Quattro Cup 2010.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Francesco Taddeucci, Luca Albanese
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Michele Gastl

AIA, Agricola Italiana Alimentare, is one of the prime italian farm in the meat industry.

Advertising Agency: DDB, Milan, italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Artout Creative Group

LONDON – JWT has hired three senior executives from Lowe’s Madrid office who have worked on Unilever, a global client for both Lowe and JWT.

LONDON – Film4, Channel 4’s TV channel, is to launch in high-definition later this year on cable operator Virgin Media’s TV platform.

Marmite is a great advertiser very well know for their campaign you either love it or hate it.

This time in their outdoor campaign they are faking to launch an absurd product: the shower gel Marmite to make people accepting the new product that goes less far: the cereal bar!

Really clever[…]

LONDON – Peugeot is rolling out the latest spot in its ‘Meeke Not Mild’ ad campaign, featuring the rally driver Kris Meeke.

Surprising viral video from WWF to raise concern about the global warming.
They are using Darth Vader from Star Wars as an icone of the dark side to involve people in switching off the light.

Advertiser: WWF

Se durante o Grammy Awards o iPad apareceu nas mãos do apresentador Stephen Colbert, apenas alguns dias depois de seu anúncio, o novo gadget da Apple estreou campanha publicitária durante o intervalo do Oscar.

Quem conhece os comerciais do iPhone, está habituado com o formato: foco no produto, conteúdo e modo de usar. Nada de excepcional. Porém, já traz a data de lançamento do produto, confirmada na semana passada: 3 de abril.

Ainda no Oscar, Steve Jobs também foi flagrado no tapete vermelho. Veja se o encontra nessa foto, no melhor estilo “Onde Está Wally?”

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Post originalmente publicado no Brainstorm #9
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YORK, Pa. (AdAge.com) — A growing number of consumers are using video chat in conjunction with social networking to keep in touch with family and friends to hold video conferences. All that activity has some forward-looking marketers and ad agencies exploring how they can use video chat for advertising directly to customers, market research, customer service and even branded interactive experiences.