Hasta La Creative!

Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style… Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.

Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock
Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run
Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor

In this viral video campaign Greenpeace is attacking directly Nestle abd its Kit Kat…

Give the orang-utan a break
Stop Nestle buying palm oil from companies that destroy the rain forest

Advertiser: Greenpeace

(TrendHunter.com) For the day of March 19th, these are the Top 20 trends, which include Nerdified Apparel, Photorealist Pencil Sketches and Moss-Covered Furniture. The rankings are based on hundreds of thousands of views…

Sucesso no Superbowl e hit no YouTube com mais de 5 milhões e meio de visualizações o filme The Man Your Man Could Smell Like de Old Spice é daqueles que a gente pergunta “como esses caras fizeram isso?!?”. É o filme pra TV feito pensando claramente na internet e na viralização.

Alguns dias depois de ir ao ar meu ídalo Leo Laporte entrevistou Craig Allen e Eric Kallman, da Wieden + Kennedy Portland sobre o processo de criação e execução da peça. Spoiler alert: usaram 3 diárias e é (quase) tudo feito à moda antiga, sem computação gráfica.

Sim, o vídeo já tem um mês, chatos dos comentários leitores queridos mas acho que vocês vão curtir.

A direção do filme ficou por conta de Tom Kuntz da produtora MJZ. E se você gostou mesmo do filme pode seguir o ator Isaiah Mustafa no Twitter.

Via NOTCOT.

(TrendHunter.com) It’s likely you have someone in your group of friends who likes the idea of camping but isn’t fond of catching their meal from the lake or going to pee in a bush. Well, if you are able to pick up something…

O Dunga não está nem aí pra voz do povo, mas você pode dar seu recado no Twitter se acha que o Ronaldinho Gaúcho deve ir para a Copa da África do Sul.

Um projeto do selo Serra Leoa, via @kidids.

Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — Remember True/Slant? One of a host of startups re-inventing journalism — or at least the delivery of news and opinion — True/Slant launched a year ago to glowing acclaim from Wall Street Journal columnist Walt Mossberg and backing from Forbes Media and Velocity Interactive Group.

LONDON – Stella Artois 4% is to sponsor the Cannes Film Festival and use a series of 60-second web films, showing off a character called the King of Cannes and a global competition, to promote its affiliation.

LONDON – Vice Media, the youth-orientated media conglomerate, has appointed Dan’l Hewitt the director of digital at Bebo, as its new director of digital strategy.

LONDON – Rupert Murdoch’s flagship tabloid, The Sun, has upped its cover price in the Yorkshire and Tyne Tees regions by 5p, to 25p in an effort to boost its bottom line.