Hasta La Creative!

Naked Sydney created this press ad to communicate that Omo and Persil will make your clothes look whiter and brighter. The ad featured in Australian press with a variation created for Earth Hour which featured the street lamp off.

Advertising Agency: Naked, Australia
Creative Director: Sesh Moodley, Paul Swann
Art Director: Sesh Moodley, Kelly O’Rouke
Copywriter: Sesh Moodley, Paul Swann
Photographer: Chris Barlow

Nice optical illusion for this advertising billboard for Penthouse in Bulgaria with an eye that looks like a vagina.

Advertiser: Penthouse

Face-O-Rama is an ongoing series by Sachin Karle, CD, Cartwheel Creative, where he finds a face in everyday objects.

H

NEW YORK (AdAge.com) — In the four years since Twitter launched, a question has hung over the micro-blog service: Can it ever make money? If so, how? Today, Twitter is providing an answer to both questions in the form of "promoted tweets," which will put ads on Twitter, first in search results and later in user feeds both on Twitter.com and the myriad third-party clients that access the service.

A partir de 17 de maio, a Sony Pictures promete realizar um ARG para promover o filme “Salt”, com Angeline Jolie.

Pouco foi revelado até agora, além de um formulário de contato, o site dayxexists.com diz que você pode ser um agente disfarçado na busca pela fugitiva Evelyn Hunt e frustrar os planos do Dia X.

Temos ainda o site oficial e perfil no Twitter, mas a página misteriosa foi descoberta através do último trailer do filme. No segundo 1:48, aparece a URL na placa de uma moto.

Há quase 1 ano, “Transformers 2″ também revelou uma URL misteriosa em seu trailer. “Salt” estreia no Brasil no dia 30 de julho de 2010.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Impact BBDO, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Anthony Azzi
Copywriter: Malak Makki
Photographer: Ahmad Moughnieh
Via [Dubai Lynx]

FRANCE ADOT is a group of associations working locally in France to inform and raise awareness of organ, tissue and bone marrow donation. The federation brought in CLM-BBDO to build awareness of this national cause, mainly among young adults, and to encourage them to have an organ donor card. The campaign starts in METRO newspaper in March 2010. France ADOT and CLM-BBDO started out from the observation that this young adult audience is not necessarily sensitive to the question of organ donation, as the related theme of death is fairly remote from their concerns. But the target is very attentive to its image and is looking for a meaning to its existence. So we decided to enhance the image of those who do become donors. Taking out a donor card means thinking about others and showing great generosity. By acting in this way, the holders of the card feel they are doing something good and are good people. The agency’s creative staff designed and produced the campaign along those lines. To make the execution of the idea impactful and challenging, the demonstration has to be taken as far as it can go by showing that even the worst individuals can become good people by donating their organs. These individuals, whom we have identified as skinheads, racists, hooligans or homophobes, all have the same way of embodying their extremism: their tattoos. In this print campaign, the tattoo is struck through by the scar from a post-mortem organ donation, like some kind of redemption. The tagline reads, “Become someone good. Give your organs.” We wanted to create great interest at all costs, without singling out the target’s current habits or telling people how to behave – just give them food for thought. That’s why we shifted the demonstration to this category of extremist and did not directly feature the audience targeted by the campaign. Moreover, this approach also emphasizes that organ donations have to go beyond the donor’s beliefs or origins: we all give and we all receive. It’s the act of giving that matters.

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Executive Creative Director: Gilles Fichteberg and Jean-François Sacco
Head of Art: Sylvie Etchemaïté
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Photographer: Yann LePape
Country: France

Coup de cœur pour les travaux d’Amose, graphiste lillois freelance formé en Belgique. Après avoir longtemps étudié le corps humain, il s’amuse à l’étirer, le remodeler et jouer avec au travers de ses illustrations. Il exposera à la Galerie Issue à Paris le 23 avril avec son ami graphiste Eroné.

Previously on Fubiz

• Big Catch Movie
• Hocus Pocus – Beautiful Losers
• Reflectius Clock

NEW YORK (AdAge.com) — Conan O'Brien's move to bring his late-night talents to TBS surprised many TV-watchers Monday, but the decision is just another signal that cable's business model is increasingly preferable to that of broadcast TV as the economics of the TV business continue to shift.

NEW YORK (AdAge.com) — Apple's not just getting into the business of selling ads. They're going to make them as well, at least in the beginning for earliest adopters of the new iAd format.