OMO AUS and PERSIL NZ: Brighter Whites

Naked Sydney created this press ad to communicate that Omo and Persil will make your clothes look whiter and brighter. The ad featured in Australian press with a variation created for Earth Hour which featured the street lamp off.

Advertising Agency: Naked, Australia
Creative Director: Sesh Moodley, Paul Swann
Art Director: Sesh Moodley, Kelly O’Rouke
Copywriter: Sesh Moodley, Paul Swann
Photographer: Chris Barlow


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