Apr
23
Lucozade tours universites with games challenge
Posted in: UncategorizedLONDON – Lucozade Alert Plus, the energy shot brand, is targeting students through an experiential marketing promotion called ‘one shot challenge’.
Apr
23
Lucozade hits students with ‘beer pong’ challenge
Posted in: UncategorizedLONDON – Luzcozade Alert Plus, the energy shot brand, is targeting students through an experiential marketing promotion called ‘one shot challenge’.
Apr
23
Trading Places (23 Apr): This week’s people moves in advertising, marketing and media
Posted in: UncategorizedLONDON – The creative merry-go-round continues in adland this week along with high-profile movers in media, including ESPN’s Lynne Frank (pictured), as Brand Republic rounds up the people moves in advertising, digital, marketing and media.
Apr
23
Tampa Air Cargo: Trucks, Ship
Posted in: Uncategorized
“The Sky is a safer place to be. Tampa Air Cargo.”
Advertising Agency: Y&R, Bogota, Colombia
Executive Creative Director: Rafa Barthaburu
Creative Director: Jaime Duque, Victor Osorio
Art Director: Jaime Duque, John Mondragon
Copywriter: Rafa Barthaburu, Juan Valdivieso
Producer: Carlos Toro
Illustrator: Pacho Borja, Jaime Duque
Apr
23
Coca-Cola : Quest
Posted in: UncategorizedUn nouvel axe pour la marque Coca-Cola avec ce film d’animation sobrement intitulé “Quest”. Un travail de l’agence Santo, sur une production exécutive de Paranoid US. Cette nouvelle réalisation du français Edouard Salier est à découvrir en vidéo dans la suite.
Previously on Fubiz
Apr
23
Coca Cola Coke quest viral video for football worldcup
Posted in: Uncategorized
Apr
23
‘Old’ media reasserts supremacy as election battle heats up
Posted in: UncategorizedAs the election campaigns reach fever pitch, Stephen Armstrong reports how traditional media such as TV and posters are replacing online mashups as the political parties’ battlegrounds of choice
Apr
23
Benoit Pelletier
Posted in: UncategorizedUne série de visuels issue du studio de création graphique Diabolus, dirigé par le directeur artistique Benoit Pelletier. Des photographies intéressantes avec des compositions toujours recherchées pour cette agence basée à Reims. Plus d’images dans la suite de l’article.
Previously on Fubiz
Apr
23
Group M Launches Bartering Unit Midas Exchange
Posted in: Uncategorized
NEW YORK (AdAge.com) — Group M, WPP's media holding company, is entering the world of media bartering with a new unit called the Midas Exchange.
Apr
23
Why the Future Is in New-Century Brands
Posted in: Uncategorized
The mindset to create better customer experiences relies on adding value to the conversation: being useful, providing entertainment, sharing knowledge, enabling sharing, creating connections within a community and encouraging new forms of self-expression and personal identification through product offerings.
Apr
23
Coca-Cola | Quest
Posted in: Uncategorized
A Coca-Cola lança mais um filme temático da Copa do Mundo 2010, desta vez uma bela animação que conta a história de um garoto em busca da comemoração perfeita. Com direito a robôs brasileiros e jogadores de pedra.
A criação é da Santo de Buenos Aires, com produção da norte-americana Paranoid.
Post originalmente publicado no Brainstorm #9
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Apr
23
“Karate Kid” para iPhone e iPad
Posted in: Uncategorized
Hollywood não aprendeu ainda que não deve mexer em coisas sagradas da nossa infância, e resolveu refilmar “Karate Kid”. Se eu fosse você, boicotava essa heresia.
Mas a indústria do marketing precisa girar, e a Sony Pictures lançou um aplicativo para iPhone e iPad com técnicas para lhe tornar um perfeito karateca, ou quase isso.
Tem até versão em português do app, e você pode fazer o download aqui. A produção é da Trigger.
Post originalmente publicado no Brainstorm #9
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Apr
23
Fashionable Indian Headpieces – Olivia L. Delivers Stellar Style Sense on Lookbook.Nu (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) She may only be 17-years-old but Olivia L. has already developed a badass style that’s showcased on Lookbook.nu. The young fashionista, born in Manila and raised in California, gives rock-n-roll chic a…
Apr
23
Top 20 Trends of the Day (Apr 21) – From Sci-Fi Platform Shoes to Graffiti Vending Machines (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) For the day of April 21st, these are the Top 20 trends, which include Sci-Fi Platform Shoes, Gothic Floral Wedding Gowns and Bohemian Body Paint. The rankings are based on hundreds of thousands of views…
Apr
22
New Age Eco Segways – Erik Lunuza’s Taurus Bike Offers an Earth-Friendly Ride (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Erik Lunuza has designed a new way to travel. His Taurus bike is a single-seater bike, which means no backseat driver telling you how to get where. And for those who want to travel without damaging the…
Apr
22
Racy Army Fashion – The Shannan Click Woman Magazine Shoot by Hunter Gatti (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Shannan Click Woman Magazine editorial was captured by photography duo Hunter Gatti, and I am a fan of the results. The pictures are super hot and they show off some killer fashion as well.
The…
Apr
22
Foursquare facilita a participação das empresas dentro do serviço
Posted in: Uncategorized
Para automatizar e encorajar o processo de criar ofertas nos estabelecimentos, o Foursquare adicionou a poucas horas a seguinte pergunta em cada uma das venues: “Are you the manger of this business?”
Agora, o dono do local pode se cadastrar e dizer que quer tem controle sobre sua página no Foursquare, e assim adicionar benefícios para os usuários da ferramenta, conforme explicado na página foursquare.com/businesses
Mais do que isso, os estabelecimentos cadastrados podem ter acesso a estatísticas em tempo real, e saber quais são os visitantes mais recentes, quantidade de check-ins, em que horário do dia as pessoas vão ao local, etc.
Informações que certamente terão grande valia para as marcas interessadas em se engajar no Foursquare, e que também poderão colar os simpáticos adesivos abaixo no mundo real.
Post originalmente publicado no Brainstorm #9
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Apr
22
IKEA Facebook Showroom
Posted in: Uncategorized
Not really new, but still the imho best use of Facebook since “Whopper Sacrifice”.
Apr
22
Colgate Dental Floss: Beef, Chicken, Broccoli
Posted in: Uncategorized
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Photographer: Yoram Aschheim
On air: April 2010
Apr
22
Creepy Pompadour ‘Dos – The Piers Atkison AW10 Collection is Morbid and Unforgettable (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Why fuss about growing out your hair when you can own something from the Piers Atkinson AW10 collection, such as a fringe beret or headband? Better yet, when you’re living in the past throw on ‘The Morgana,’…
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