NEW YORK (AdAge.com) — The Madison Avenue Project held a press conference today to release a study pointing out that the agency creative directors behind this year's Super Bowl commercials were overwhelmingly white. But at least one industry representative said the press-first strategy is doing little to help diversity efforts.
div class=”imageleft”a href=”http://www.adrants.com/images/how_americans_see_europe.jpeg”img alt=”how_americans_see_europe.jpeg” src=”http://www.adrants.com/images/how_americans_see_europe-thumb.jpeg” width=”150″ height=”140″ //a/div
It’s global branding of another sort: How Americans See Europe.
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(TrendHunter.com) Friends of V Magazine, Miranda Kerr, Bar Refaeli, Raquel Zimmerman and Terry Richardson, strip down to their swimsuits and take personal photos of their sandy beach trips. In ‘Where Were You… On The Beach’…
Para mostrar que o Google Chrome é rápido ‘bagarai’, o Google produziu esse filme comparando velocidades de coisas reais com velocidades de navegação/processamento.
São traquitanas ao melhor estilo Mythbusters que disparam o clique do mouse e os experimentos em sincronia. A montagem e edição do filme são fantásticos e o destaque vai para os efeitos sonoros. Algumas micro sequencias até me lembraram a edição de Requiem for a Dream.
Como todo experimento cientifico ou pseudo cientifico, existem critérios para a comparação. Todos muito bem explicados no descritivo do video lá no Youtube: http://www.youtube.com/watch?v=nCgQDjiotG0
Enfim. São 3 situações:
– Chrome abrindo site de receitas X Tiro de batata
– Chrome abrindo Pandora X Ondas sonoras
– Chrome abrindo Weather.com X Raios
Assista e aumente o som do seu fone.
Tem também o making of:
via @peruche
Post originalmente publicado no Brainstorm #9
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div class=”imageleft”a href=”http://www.adrants.com/images/cadbury_roller_coaster_ice_cream.jpg”img alt=”cadbury_roller_coaster_ice_cream.jpg” src=”http://www.adrants.com/images/cadbury_roller_coaster_ice_cream-thumb.jpg” width=”150″ height=”84″ //a/div
So you’re Cadbury. Among other things you make ice cream.
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Amnesty International – Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most.
By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public.
Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights.
Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users, according to the current situation of the countries where they lead. However, as time goes by, it will expand by the addition of new profiles from the Amnesty. It’s up to each user to decide which leaders they are most interested to watch. Between them, users can even become allies, exchanging points of view and discussing current issues.
This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes.
In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya.
Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty
International – Portugal’s official website. There the users can get more information on how they can help promote Human Rights.
This project was developed by Leo Burnett Iberia.
Website: www.tyrannybook.com
Credits:
Client: Amnistia Internacional Portugal
AGENCY: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho e ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona e Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento
Clients:
Pedro Krupenski–Executive Director
Irene Rodrigues–Marketing Director
Here’s a video summarizing the work Karsh/hagan did for the launch of the American Crew Trichology Hair Recovery system.
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(TrendHunter.com) The English signs in the metropolis of Shanghai often display a muddled fuse of English and Chinese, also known as Chinglish. The New York Times Chinglish slideshow collects some of the best, or, rather,…
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For a graduating college student the impending job search is a daunting.
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Une série de visuels présentant un packaging très intéressant pour un jus de fruit, édité en 3 saveurs. Ce design judicieux sous forme de fruit découpé est l’oeuvre du designer Sud-africain Marcel Buerkle, apportant une vraie identité au produit. Plus d’images dans la suite de l’article.
NEW YORK (AdAge.com) — The Washington Post Company has put Newsweek up for sale, according to chairman Donald E. Graham. He said Wednesday that the venerable news weekly would lose money again in 2010 and "might be a better fit elsewhere."
[See post to watch Flash video]
Participate in: www.tyrannybook.com
For further information contact: info@tyrannybook.com
Amnesty International Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most. By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public. Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights. Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users, according to the current situation of the countries where they lead. However, as time goes by, it will expand by the addition of new profiles from the Amnesty. It’s up to each user to decide which leaders they are most interested to watch. Between them, users can even become allies, exchanging points of view and discussing current issues. This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes. In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya. Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty International – Portugal’s official website. There the users can get more information on how they can help promote Human Rights. This project was developed by Leo Burnett Iberia.
Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho e ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona e Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento
Clients: Pedro Krupenski–Executive Director
LONDON (AdAge.com) — Pringles is campaigning to rid Facebook and Twitter of "oversharers" — people who plague the social networks and irritate other users with too much information about their humdrum lives.
div class=”imageleft”img alt=”eastpak_little_people.jpg” src=”http://www.adrants.com/images/eastpak_little_people.jpg” width=”150″ height=”84″ //div
Hmm. After viewing this new Eastpak campaign from Satisfaction in Brussels, one might think it’s an early tie in with the next Transformers movie.
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Top 10 viral video campaign with goviral network – April 2010
Idols, Top Model and Project Runway, for a long time a predominant female audience has enjoyed the easily digestible yet highly emotional engaging[…]
Now that Broken Social Scene's "Forgiveness" is finally out (I'm giving away two copies in a random drawing; see below), well, so far surprisingly there's scant backlash to the hype.
div class=”imageleft”a href=”http://www.adrants.com/images/tweetie_twitter_iphone.jpg”img alt=”tweetie_twitter_iphone.jpg” src=”http://www.adrants.com/images/tweetie_twitter_iphone-thumb.jpg” width=”150″ height=”225″ //a/div
On a recent Tweetie upgrade, one of the improvements listed was “a surprise.” Well, the surprise is an ad promoting the fact Tweetie will be Twitter For iPhone.
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LONDON – Newsweek, the embattled news magazine, has been officially put up for sale by owner Washington Post Company, following sustained advertising and circulation losses.
div class=”imageleft”a href=”http://www.adrants.com/images/deborah_milano_lip_gloss_commercial.jpg”img alt=”deborah_milano_lip_gloss_commercial.jpg” src=”http://www.adrants.com/images/deborah_milano_lip_gloss_commercial-thumb.jpg” width=”150″ height=”84″ //a/div
We’ve got Catholic school girls. We’ve got pleated plaid skirts. We’ve got twins.
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“Fruit A-Porter. The good of fruit always with you. ”
Advertising Agency: Euro RSCG, MIlan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Massimo Filimberti
Copywriter: Mattia Carturan
Photographer: Fulvio Bonavia
Published: March, 2010
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
