May
10
May
10
The Social-Media Style Guide
Posted in: Uncategorized
A brand's style guide is more important than ever, and it is in dire need of innovation in order to humanize a brand voice, something that people can truly connect to online and offline. We need to revisit our core and modernize our story, how we present it and how we intend to be perceived, setting the tone for engagement and resulting activity.
May
10
Ad for Alzheimer’s Association
Posted in: UncategorizedCreative Director: Anusheela Saha
Copywriter: Swapan Seth
May
10
Stealthy Cleavage Covers – The Cami Secret is Perfect for Busty Businesswomen (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) I have a love-hate relationship with the Cami Secret. I love it because it is a clever solution to the age-old problem of how to moderate cleavage–which is the same reason I hate it.
The Cami Secret…
May
10
Pringles: Help the Overshares
Posted in: Uncategorized
Embora seja uma marca com bons atributos para poder ousar no marketing, a Pringles é uma marca que não tem muito costume de inovar na comunicação. Mas, dessa vez, nos Estados Unidos, ela protagoniza uma inteligente campanha digital: Help the Overshares.
Todos nós, que vivenciamos as mídias sociais, sabemos que existe muita gente (amigos, inclusive) que abusa e compartilha coisa demais, principalmente aquilo que é desnecessário e irrelevante.
Pensando nisso, foi desenvolvido um botão para Facebook, que eles, da Pringles, chamaram de “overshare” – um alerta a esses colegas chatos e desocupados.
No site da campanha a pessoa consegue baixar o botão “overshare” para o Facebook (ele ficará ao lado do botão de comentar as atividades dos amigos). Assim, é possível avisar os “malas” que eles estão exagerando no compartilhamento e uso da rede social.
Entre um aviso e outro, dá para criar camisetas com frases irônicas, além da possibilidade de enviar um manual virtual com dicas como: “pensar antes de digitar”, “arrumar coisas legais para fazer”, enfim.
A simpatia pela marca é tão grande, que a página oficial da Pringles no Facebook já conta com mais de 3 milhões de fãs.
May
09
Evil Eye Pictorials – Federico Erra Photography Shows Looks That Could Kill (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This set of Federico Erra photography features some ladies with freckles who kind of give me the chills. Most of the shots feel like the subject is giving you the evil eye.
The intense looks in their…
May
09
Clucky Cake: Cat, Boat, Fairy
Posted in: Uncategorized
“Sensational cakes make simple. Clucky Cake.”
Advertising Agency: George Patterson Y&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Creative: Alex Wallman, Donna Stevens, Vanilla Stener
Art Director: Paul Meates
Copywriter: Evan Roberts
Producer: Luisa Peters
Retoucher: Hung Nguyen
Country: Australia
May
09
Uncomfortably Hot Ad Campaigns – LG ‘Cool Down Quickly’ Ads Show Off Jet Cool Technology (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) These LG ‘Cool Down Quickly’ ads are hilarious and memorable. The first–and the funniest–of the ads shows us an often-seen scenario: A family walking in on teenager “alone time.”
With the mix of red…
May
09
Odol-Med 3: Pigs, Chickens, Cows
Posted in: Uncategorized
“Odol-Med 3. The stronger thread.”
Advertising Agency: Ogilvy, Peru
Chief Creative Officer: Aldo Canchaya
Copywriters: César Godenzi, Javier Wong
Art Director: Javier Morales
Account Manager: Úrsula Canchaya
May
09
Molfix: Storks
Posted in: Uncategorized
“Molfix Extra Small Premature baby diapers. For babies who can not wait.”
Advertising Agency: Ogilvy, Istanbul, Turkey
Creative Director: Tibet Sanliman
Art Director: Elif Seven
Copywriter: Özge Ceyranci
Illustrator: Brad Holland
Strategic Planning: Serra Ceylan Yucel, Baris Bakir
?Account team: Elif Adali Erten, Ayca Sancak
Published: April 2010
May
09
Atypical Ad Spoofs – The Holly Norris ‘American Able’ Photos Roast American Apparel (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Holly Norris ‘American Able’ photographs feature physically disabled model Jes Sachse, posing in a realm in which women with disabilities are more often than not excluded. American Apparel is known…
May
09
Rooftop Skyparks – The Marina Bay Sands is the World’s Second Most Expensive Casino (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Just recently opening its doors in Singapore is the world’s second most expensive casino ever built; the Marina Bay Sands is a $5.9 billion complex that doesn’t skip out on extreme luxury. There’s no denying…
May
09
People Too
Posted in: UncategorizedLe collectif russe People Too (Alexei Lyapunov et Lena Ehrlich) a imaginé ces mises en scènes originales en “Paper Art” : des dizaines d’heures sur des papiers de couleurs. L’ensemble est à découvrir sur leur portfolio ou à travers cette sélection dans la suite de l’article.
Previously on Fubiz
May
09
LG Puts McGruber Into Iron Man 2
Posted in: Uncategorizeddiv class=”imageleft”img alt=”iron_man_2_lg_ally.jpg” src=”http://www.adrants.com/images/iron_man_2_lg_ally.jpg” width=”150″ height=”81″ //div
This is funny and stupid all at the same time.
pa href=”http://feedads.g.doubleclick.net/~a/C2nbfabT3AjFPNXPRodhw5yEFUE/0/da”img src=”http://feedads.g.doubleclick.net/~a/C2nbfabT3AjFPNXPRodhw5yEFUE/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/C2nbfabT3AjFPNXPRodhw5yEFUE/1/da”img src=”http://feedads.g.doubleclick.net/~a/C2nbfabT3AjFPNXPRodhw5yEFUE/1/di” border=”0″ ismap=”true”/img/a/p
May
09
Top 20 YouTube Videos (May 9) – From Annoying Orange: Pain-apple to Farmville Sucks!! (Ask Charlie)
Posted in: Uncategorized
(TrendHunter.com) For the day of May 9th, these are the Top 20 YouTube Videos, which include “Annoying Orange: Pain-apple” by realannoyingorange, “Julien 24 ans ingenieur en informatique dans l’emission l’amour est aveugle…
May
09
Top 20 Trends of the Day (May 8) – From Styishly Stacked Pumps to Cowhide Lighting (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) For the day of May 8th, these are the Top 20 trends, which include Styishly Stacked Pumps, White-Washed Fashiontography and All-in-One Kitchen Pods. The rankings are based on hundreds of thousands of views…
May
09
Hide your décolleté at the office with Cami Secret
Posted in: UncategorizedSurprising product for the women who want to hide their décolleté at the of office.
Advertiser: Cami Secret
May
09
TBWA\RAAD\BCOMAD are fishing!
Posted in: UncategorizedClick Image To Enlarge
Advertising Agency: TBWA\ RAAD\ BECOMAD, Kuwait
COO/Creative Director: Lama Khaled Al-Babtain
May
09
Underwater Coupletography – Nadia Moro Captures the Surreal Grace of Submerged Models (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) There is something so magical about underwater photoshoots that I can’t help but be instantly enamored with Nadia Moro’s ‘Behind the Surface’ series. The Italian photographer captures the surreal grace…
May
09
Radisson : Steak and Grill Festival
Posted in: UncategorizedAdvertising Agency: JWT, Chennai, India
Creative Director: Senthil Kumar
Art Director: Gerald Anith
Copywriter: Gerald Anith
Illustrator: Pravin Arasu, Sivakumar Chinnasamy
Studio Manager: Hari Kumar
Account Supervisor: Priya Bharath
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