LONDON – Industry leaders from the UK’s top advertisers and their agencies are convening on 24 June to develop a common language for the marketing of green credentials to consumers.
LONDON – Tesco plans to relaunch its online grocery website this autumn with the aim of improving personalisation, interaction and user experience.
LONDON – William Hill has appointed consultancy Wolff Olins to overhaul its brand positioning to respond to changing consumer betting habits.
CANNES – McCann Erickson London picked up the only UK awards in the Promo Lions category at the Cannes Lions 2009 advertising festival.
Mise à jour des travaux de l’agence et du studio fondé en 2002 par Radim Malinic. Intitulé Brand:Nu, cet illustrateur et créatif démontre un réel talent en photomontage. A découvrir sur son portfolio et à travers quelques exemples dans la suite.
LONDON – Ditto.net, the planned film and music consumer venture from Bauer Media, has been shelved following about £1m of development costs.
LONDON – Virgin Media sales house IDS is braced for the loss of about £3m a year in ad sales commission if, as is expected, Setanta goes into administration.
LONDON – Invesco Perpetual has handed its estimated £5m media planning and buying account to financial media agency Ptarmigan Media, following a competitive pitch.
LONDON – Chris White-Smith, managing director of Newsquest sales house Newsquest Media Sales, is to leave the company to join former Telegraph Media Group managing director Len Sanderson at digital communications company ImJack.
LONDON – MySpace international managing director Travis Katz is leaving the News Corp-owned social networking site – in a move that casts doubt on the future of its UK-based international division.
LONDON – Vodafone has started a review of its global media planning and buying requirements, estimated to be in the region of £200m.
Lord Carter’s report details a wide range of proposals and outlines how they can be achieved. What does it mean for my sector? What is the verdict?
LONDON – Communications minister Lord Carter has insisted Digital Britain will bear fruit, despite his looming departure and the prospect of a change in government within the year.
LONDON – Mirror Group Newspapers is seeking voluntary redundancies as it instigates a fresh wave of job cuts across its editorial and commercial departments.
Feedback from leading media industry figures calls for Government to deliver on promises.
Advertiser: Pamalat Advertising Agency: Publicis, Milan, Italy Executive Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo Art Director: Laura Girola Copywriter: Gaja Manzini Pgotographer: Luigi Fiano, Vincenzo Gasbarro Post production: Vincenzo Gasbarro
by Arjun Mukherjee
Arjun is a Creative Director with Bates 141 Kolkata
Sometimes you have this queasy feeling that sacrifice is such a bitch. As a strappy 22-year old one fine day I decided to chuck a bank job like one tosses an unwanted banana peel carelessly by the roadside. Ann Rynd got the better of me and like Ché crisscrossing the virgin countryside I decided to follow my heart. Jaws dropped, eyebrows took the shape of previously unseen arcs and discouraging words dropped like sharp icicles when I announced that I wanted to be an advertising copywriter.
Armed with fresh smelling resumes I started calling up advertising honchos and doing the rounds of big agencies. The rejections were quick and brutal. The drowsy secretaries bleated out the same answers and catching a glimpse of the Creative Director seemed as difficult as spotting a snow leopard in
a blizzard. After experiencing several such ‘push aways’ I resorted to lies, calling up as car loan agents, making appointments as book suppliers and several such cheesy disguises. The results as expected were disastrous and broke away big chunks from my fragile confidence.
E mantendo a tradição, pelo terceiro ano adiantando o shortlist brasileiro de Cyber em Cannes Lions.
São oito peças tupiniquins até o momento, confira abaixo. Faça também o download do shortlist completo (via @jampa), com a presença de muitas dessas apostas que fiz aqui. A divulgação oficial sai nessa terça-feira.
[Banners]
Cia. Athletica | Jump Higher, Feel Better (DM9DDB)
Semorin | Stain (Fischer América)
Tok&Stok | Take Your Time (DM9DDB)
Estação Bem-Estar | House (Sun MRM)
GRAACC | Brayhan (Ogilvy)
[Site]
VW Fox | It’s More Fun From Above (AlmapBBDO)
Intel | Screensavers Race (DM9DDB)
[Interactive Tools]
Sundown | Endless Sunrise (DM9DDB)
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Ever wonder what the Simpsons would look like anime style? Or if Fear and Loathing in Las Vegas was illustrated Super Mario style? Look no further than the above gallery to find out.
The pictures include…
Quem nunca sonhou em erguer um dourado leão de Cannes? Pois bem, pensando nisso, a Proximity BBDO de Bruxelas, Bélgica, esperou se aproximar a data do Festival de Publicidade de Cannes, e utilizou a tecnologia da Realidade Aumentada para que as pessoas possam se imaginar ganhando o “Oscar” da publicidade mundial.
No site (www.holdyourlion.com) você não só pode participar imprimindo o código e vendo o resultado de sua brincadeira, como também acompanhar e compartilhar suas imagens com as de outros usuários.
Essa não é a primeira vez que a Realidade Aumentada é utilizada para promover um concurso de publicidade internacional. No mês passado, eu postei (aqui) sobre o uso da tecnologia para divulgar o The One Show.
:: Hold Your Lion
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