Hasta La Creative!

CANNES – AKQA has scooped the first Grand Prix award for the UK, picking up a gong for Fiat “Eco:Drive” in the Cyber Lions.

NEW YORK (AdAge.com) — As mobile users increasingly flock to the fancy applications on their smartphones — and potentially spend less time on the mobile web, where Google has staked its lead — the search giant had to find a way into those apps. So it is introducing its contextual ad program to serve up text and display ads inside mobile applications.

(TrendHunter.com) VARIOmobil motorhomes are more than just homes away from home because they’re probably better and more luxurious than your real home. Think of every luxury imaginable and stuff it into a motorhome, and…

One of the tricks I learned is called the "read in." This is where the talent says something completely out of left field to get the mind and voice ready to deliver the copy well.

If you think you have challenges in life, meet Aaron Fotheringham, a wheelchair-bound 17-year-old who’s created a sport called hard core sitting.

Criado pela JWT no Japão, o Grand Prix de Media é, resumidamente, um cartão-postal comestível. Mas calma, não o papel, e sim o Kit Kat que vem junto.

No ocidente todo mundo conhece Kit Kat como chocolate, mas lá no Japão é Kitto Katsu, que significa sorte, algo como “você vai conseguir”. O que a JWT fez foi transformar o chocolate em um talismã, uma mensagem de boa sorte para os estudantes durante os exames escolares.

Em um acordo inédito com o governo japonês, o Kit Kat Mail foi vendido em mais de 20 mil agências dos correios pelo país. A mídia espontânea em torno do projeto é calculada em 11 milhões de dólares. E no final, o que seria uma ação focada e sazonal, tornou-se um produto permanente da Nestlé.

Confira o vídeo-case abaixo [link] e não esqueça de ficar de olho no work.canneslions.com para ver todos os ganhadores.

Cannes Lions 2009: Grand Prix Media – Kit Kat Mail

Post originalmente publicado no Brainstorm #9
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The votes are rolling in for the Killed Idea People’s Choice Award.

NEW YORK (AdAge.com) — Is the clock ticking for the 5 p.m. local newscast? NBC's New York station has elected to replace its version of the concept with a one-hour "daily information, lifestyle and entertainment show" known as LX New York. In Boston, a Fox station has decided to move its 5 p.m. newscast to 6 p.m., making room for a new show from popular Oprah Winfrey guest Dr. Mehmet Oz.

At 72 Croisette (the so-called Gutter Bar) last night, Shannon Stephaniuk introduced me to the members of Ogilvy Stockholm, which won a Gold Lion for its work for UNA Sweden.

Un beau projet artistique par l’auteur de The Future of Books, Kyle Bean. Son projet est une réponse à la relation que nous entretenons au quotidien avec la technologie. Le tout est matérialisé par des modèles de carton. Plus de visuels dans la suite.